Presentation Transcript

1. Listing Template Instructions for Agent Use Customize this listing presentation with your picture, etc, and other information you want to add. Delete whatever parts you do not want to use. At the listing appointment, find a kitchen or dining table to sit down and make your presentation. Driving to Listing Appointment Bring to the listing appointment: Listing Agreement Seller Net Sheet Seller Property Disclosure Community Association Disclosure Lead Paint Pamphlet (if built before 1978) Dual Entry Form Sample of a flyer Seller should have ready (if available): Mortgage Payoff Statement Warranty Deed HOA Info – (most of this is asked on community association disclosure) Name of HOA Contact Info Amount of fee & when it is due Special Assessments Initiation Fee List of what is covered
2. Thank you! Selling your home is a big deal and we take the task very seriously. The fact that you have considered us to help you accomplish this goal means the world to us! your picture here About Me I am a (Georgia) native Married to (spouse’s name) for xx years with x kids Hobbies: (auto enthusiast, boating, snowboarding) Before real estate, I was a (your previous career) Name Real Estate (Agent/Realtor) Designations (ePro, CDPE, CRS, ABR, Million Dollar Club, Associate Broker, etc.) About Me Professionally Licensed in xxxx Started with VPR in xxxx Became Associate Broker in xxxx Won (name of award) in xxxx
3. About Our Organization The Virtual Properties Realty Duluth office was #1 for: In 2013, VPR sold over 2,000 homes! We are locally owned and the largest privately owned RE office in GA. The Virtual Properties Realty Duluth office was ranked #1 again for the 5th straight year in a row for buyer-side sales.
4. Today’s Goal Preview your home Get toknow you better Learn more about me and Virtual Properties Realty Answer all your questions Ask you important information Give you a market overview Estimate of net Explain forms and procedures
5. Accolades for VPR #1 Real Estate office in GA for buyer-side sales volume: As published by the Atlanta Business Chronicle five years in a row The Pinnacle Award: Presented by the Gwinnett Chamber of Commerce. Awarded for: Staying power & substantial growth in # of employees Significant increase in sales $$ Original entrepreneurship, innovativeness, & community service The Business of the Month Award: Presented by the Gwinnett Chamber of Commerce The Pacesetter Award: Presented by the Atlanta Business Chronicle (Top 20 Fastest Growing Companies in GA) “Who’s Who” Award for being a top leader shaping the Atlanta Real Estate Market: Published by the Atlanta Business Chronicle Top Metro Atlanta Work Place Award which was the result of a 2013 survey conducted by The Atlanta Business Chronicle AJC Best Place to Work Award 2013 which was the result of a survey conducted by The Atlanta Journal-Constitution The Company Most Going in the Right Direction Award which was the result of a 2013 survey conducted by The Atlanta Journal-Constitution
6. Important Questions Why are you moving? How soon do you need to move? Is price or timing more important? What are you looking for from your agent? Do you anticipate major challenges in selling your home? Do you want to provide a home warranty? What will you do if your home doesn’t sell? THIS INFORMATION WILL HELP ME DETERMINE THE BEST COURSE OF ACTION AS WE GO THROUGH THE PROCESS OF SELLING YOUR HOME.
7. Tell me about your house What drew you to this home when you bought it? What are the selling points of your home? What are your favorite features of this house? What are your favorite features of your neighborhood? What are some nearby amenities(restaurants, shopping, etc.) What are your favorite upgrades? Have you made any improvements to the house? Wouldyou consider a stager?
8. Marketing I offer the following unique marketing methods: Intranet marketing to over 1,000 VPR agents Virtual Tours Buyer calls go directly to my cell phone Buyer follow up on every showing Professional Photos Yard Signs Flyers – with lots of pictures Zillow – #1 real estate portal Realtor.com – #2 real estate portal Trulia – #3 real estate portal Social Media Craigslist
9. Marketing Web Traffic Overview for Virtual Properties Realty Website % Visits (Monthly Average) USA 96.27% Foreign Country 3.73% We will feature your property on the VPR website front page as soon as it appears in MLS under: “Just Listed VPR Properties”
10. Marketing All Virtual Properties Listings are enhanced on Zillow – The #1 Real Estate Portal Lead Follow-up and Contact Management System: Agents at zPro brokerages receive contact notifications through email with follow-up reminders via text message and phone, driving higher engagement. Your home will be displayed first and at the top of the page on Zillow along with links to my contact information.
11. Marketing All Virtual Properties Listings are enhanced on Trulia We tap in to Trulia’s24 million monthly visitors and our listings are prominently displayed. Unlimited photos and property descriptions Enhance your listings with rich property data. Unlimited photos, open house information and an unrestricted property description help you attract the attention of serious home buyers. Prominent attribution Broker and agent information is prominently displayed on your listings to highlight your brokerage and your agents. Free exposure on web and top-rated mobile apps Reach Trulia’s audience of 24 million unique monthly visitors on web and on Trulia’s top-rated mobile apps. Trulia Lead Generation With Trulia Lead Generation, your agents will receive leads from transaction-ready buyers and sellers searching in your market. Weekly lead reports Measure your success with weekly lead reports to help you and your agents track listing performance.
12. Social Media Networking I will use social media networking as a non-intrusive way to keep my network of friends and followers apprised of your listing. Virtual Properties website receives over 7,000+ blog visitors a month! 2,500+ from Google 625+ from Bing 250+ from Yahoo 3,000+ from Other
13. Mobile Marketing Mobile Marketing Plan Buyers driving through your neighborhood will easily find your home on their phone They can also connect with me in one “click” to get details and make an appointment My cell phone # is displayed on all my listings making it easy for buyers to directly contact me with questions regarding your home.
14. Fact vs. Fiction When it comes to online marketing, many agents will try to convince you they have the “secret sauce.” The fact is, every agent’s listing is syndicated out by the MLS to thousands of web sites. The fact is, if a buyer is house shopping online and your home matches their criteria, it would be almost impossible for them not to find your home.
15. Importance of Internet Home Search 42% of buyers found a home via the internet – up from 8% in 2001 Where buyers found the home they purchased, 2001-2012 (Percentage Distribution) 90% * Less than 1 percent Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
16. Importance of Internet Home Search • Over 90% of home buyers and sellers use the internet to search for their home1 • Reach the widest audience of potential buyers 90% • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date Home Buyers And Sellers Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
17. How buyers found their homes • 2002: Internet surpassed print ads Internet 42% 90% • 2004: More buyers found their home on internet than from signs 90% • 2009: The internet is THREE TIMES as powerful as signs Signs 10% Print Ads 1% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
18. International Market French Virtual Properties Realty listings are virtually featured everywhere around the world! Chinese Locally, regionally, nationally and internationally Dutch English Translated into 11 languages, the realtor.com® global site offers international and investment buyers the opportunity to view your listing in their native language. German Italian Japanese Korean Portuguese Russian Spanish
19. Marketing Your Property Internationally Brazil Luxemburg VPR Is Connected Around the World Virtual Properties listings are found on more than 80 national websiteswhich feed into more than 500 real estate search sites around the world Bulgaria Morocco Croatia Poland Czech Republic Portugal France Serbia Germany Slovakia Greece Spain Netherlands Switzerland Hungary UK
20. Marketing Your Property Nationally VPR Is Connected Across the Country
21. Marketing Your Property Nationally (continued) VPR Is Connected Across the Country
22. Marketing Your Property Nationally (continued) VPR Is Connected Across the Country
23. Marketing Your Property Nationally (continued) VPR Is Connected Across the Country
24. Asking Price vs. Selling Price Properly priced, you will have the possibility of many more buyers competing for your property. Every property will sell and has the potential to sell quickly; the price is the #1 factor controlling this outcome.
25. Asking Price vs. Selling Price Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers.
26. What happens when we get an offer on your home? We will: Present all offers Negotiate all counter offers Depositor verify ALL earnest money in trust account Get closing attorney to verify title Follow up on all inspections Make sure appraisal is ordered Verify mortgage is being processed Verify that buyer’s loan is approved Review closing statement Verify all documents will be at closing Coordinate date and time of closing with all parties
27. Our Contract to Closing Checklist Verify with closing attorney (several days before closing) that title work was completed Ask attorney’s office what docs or proof of payment they may be waiting for. Example: proof of clear title, HOA letter, mortgage payoff, lien payoff, taxes and utility payoff, issue with little binder to lender, preliminary HUD not done, lender packet not delivered, etc. Get attorney to send HUD to agents several days before closing date Review the HUD with client before closing date Have copies of all documents at closing – get directions to closing Continue to check with lender and closing attorney at least once or twice a week and CC all parties on remaining tasks that need to be done Remind everyone to bring their driver’s license Remind buyer to bring certified funds (not a personal check) to closing Send copy of binding agreement to VPR broker, co-agent, lender, and closing attorney Make sure that holder of earnest money deposited these funds as agreed to in the contract Verify that the buyer has applied for the loan Verify the buyer’s lender that buyer is pre-qualified Confirm that earnest money has been delivered/received by holder Watch the due diligence period deadline, extend, negotiate, or amend if needed Watch termite inspection deadline, extend, negotiate, or amend if needed Watch all contingency deadlines, extend, negotiate, or amend if needed Set time and date for closing and make sure your client, co-op agent, closing attorney, and lender are notified Continue checking with lender regarding the status of the loan Verify with lender that appraisal was ordered, and that buyer has paid for appraisal
28. About Virtual Properties’ In-House Real Estate School *Located in the VPR 15,000 SQFT office building* Georgia Real Estate Commission Approved Continuing Education Classes taught through our in-house school: Georgia Realty School How to negotiate the best deal for the seller Georgia residential real estate contracts Georgia commercial real estate contracts All about short sale contracts Protecting your license and limiting your liability All about leases Educating your buyer Understanding HUD contracts OTHER TRAINING AT VPR: Negotiating a win for sellers About mortgage loans The closing – how to avoid problems
29. Testimonials What Our Clients Say About Us: “Our experience with Virtual Properties Realty was simply the best. Everyone involved from contract to closing understood our needs, and went above and beyond to make the entire process easy, comfortable, and stress-free!” – Kim & Mark Alexander, Duluth, GA “Add your own great testimonial here.” – Tony Stark, Marietta, GA “Add your own great testimonial here.” – Bruce Wayne, Suwanee, GA
30. About my CMA Comparables include active, sold, expired, and withdrawn listings from all real estate agents & companies We check public records in addition to MLS The best measure of value is sold listings Active listings demonstrate supply and competition Withdrawn/expired listings usually demonstrate an overpriced listing How We Determine Fair Market Value