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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta PowerPoint Presentation
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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

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  1. Outreach to Physicians ProjectOhio Dept. of Health with DeltaZeta Penny Baker, Ohio Sound Beginnings Coordinator Constance Block, Ohio Dept. of Health / EHDI Sondra King, Ohio UNHS Advisory Committee Susan Wiley, MD, Ohio AAP Chapter Champion

  2. DeltaZeta and National Center for Hearing Assessment and Management • NCHAM / DeltaZeta (DZ) National Sorority project • Focus: Increase awareness about universal newborn hearing screening (UNHS) • Developed materials and program guidelines • Intent: have sorority women provide literature to daycares, WIC clinics

  3. DeltaZeta • National Sorority has long-standing philanthropic effort targeted to individuals who are deaf or hard of hearing • Raised funds for Gallaudet University • All local sorority philanthropic activities follow national sorority guidelines • DZ chapters located at 11 Ohio colleges and universities

  4. Ohio UNHS • UNHS in Ohio - fully implemented by July 1st, 2004 • Regional Infant Hearing Programs follow-up on infants not passing UNHS and provide home-based services for children identified with permanent hearing loss (under Part C) • Notable problem with physicians not understanding importance of diagnostic evaluations after refer results in newborn period

  5. Sound Beginnings for Ohio • Target Audience: Primary Care Providers (PCP) with recent newborn in practice who did not pass the newborn hearing screen “just in time” concept • Physicians play a key role in tracking and follow-up of infants screened by UNHS

  6. Rationale • Somephysicians/providers notreferring infants for diagnostic evaluations • Need to know appropriate nextsteps • Need awareness of UNHS localresources

  7. Ohio Sound Beginnings • Parent representative on UNHS advisory committee is a DZ alumna • Phone conference call with Ohio Sound Beginnings Coordinator • Discussed adapting program for Ohio’s needs

  8. Start-Up Phase • Training sessions for DZ philanthropy chairs (1-2 per sorority) • Components of Training: • Background on UNHS in Ohio • Review of materials (videos, medical home charts, brochures) • Process for sorority activities

  9. Process • Identified primary care group practices within short drive of DZ campuses • Step-by-step process: call office to schedule appointment, deliver materials, follow-up call • Scripts created for phone contacts with offices • Standard log for contacts and results • Overview sheet listed three partner entities at top

  10. Successes • 500 -1000 young woman learn about EHDI in Ohio each year as philanthropy chairs update the entire sorority • Some primary care practice offices responded well: • supportive and eager for materials • posted charts • giving parents brochures • showing parent and physician videos

  11. Successes • Life skills learning for college students • “cold calling” physician offices • visiting medical professionals personally • Focus change: -- from raising money for a cause -- to grass roots advocacy

  12. Challenges: Sororities • Chapter effectiveness largely depends on continuity of philanthropy chair and the persistence of people working on project • Academic calendar = short time frames for activities • Cyclical rotation of philanthropy chair

  13. Challenges: PCP • Getting through to the office managers was very difficult - answering machines/services - no response to multiple messages • Primary Care Provider name and contact information on UNHS reporting forms not always accurate

  14. Adjusting the Plan • Have DZ women call PCP only to verify office hours and location (not to set up time to visit) • Arrive with sample materials, without an appointment; offer to deliver more after doctors and staff view them and decide what they need

  15. Adjusting the Plan • Suggest responsibility for project be shared by co-chairs or group rather than one philanthropy chair • Current philanthropy chairs participate in training of new persons working on project • Encourage DZ chapter advisors to attend trainings and assist with continuity

  16. Conclusion • Overall, outcomes validate the effort involved in this project • Patience and perseverance are keys in a collaborative effort such as this

  17. Contacts for Information: • Penny Baker – shallieb@sbcglobal.net • Connie Block – constance.block@odh.ohio.gov • Sondra King – sondra_king@hud.gov • Susan Wiley, M.D.–susan.wiley@cchmc.org