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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta. Penny Baker, Ohio Sound Beginnings Coordinator Constance Block, Ohio Dept. of Health / EHDI Sondra King, Ohio UNHS Advisory Committee Susan Wiley, MD, Ohio AAP Chapter Champion.

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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

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  1. Outreach to Physicians ProjectOhio Dept. of Health with DeltaZeta Penny Baker, Ohio Sound Beginnings Coordinator Constance Block, Ohio Dept. of Health / EHDI Sondra King, Ohio UNHS Advisory Committee Susan Wiley, MD, Ohio AAP Chapter Champion

  2. DeltaZeta and National Center for Hearing Assessment and Management • NCHAM / DeltaZeta (DZ) National Sorority project • Focus: Increase awareness about universal newborn hearing screening (UNHS) • Developed materials and program guidelines • Intent: have sorority women provide literature to daycares, WIC clinics

  3. DeltaZeta • National Sorority has long-standing philanthropic effort targeted to individuals who are deaf or hard of hearing • Raised funds for Gallaudet University • All local sorority philanthropic activities follow national sorority guidelines • DZ chapters located at 11 Ohio colleges and universities

  4. Ohio UNHS • UNHS in Ohio - fully implemented by July 1st, 2004 • Regional Infant Hearing Programs follow-up on infants not passing UNHS and provide home-based services for children identified with permanent hearing loss (under Part C) • Notable problem with physicians not understanding importance of diagnostic evaluations after refer results in newborn period

  5. Sound Beginnings for Ohio • Target Audience: Primary Care Providers (PCP) with recent newborn in practice who did not pass the newborn hearing screen “just in time” concept • Physicians play a key role in tracking and follow-up of infants screened by UNHS

  6. Rationale • Somephysicians/providers notreferring infants for diagnostic evaluations • Need to know appropriate nextsteps • Need awareness of UNHS localresources

  7. Ohio Sound Beginnings • Parent representative on UNHS advisory committee is a DZ alumna • Phone conference call with Ohio Sound Beginnings Coordinator • Discussed adapting program for Ohio’s needs

  8. Start-Up Phase • Training sessions for DZ philanthropy chairs (1-2 per sorority) • Components of Training: • Background on UNHS in Ohio • Review of materials (videos, medical home charts, brochures) • Process for sorority activities

  9. Process • Identified primary care group practices within short drive of DZ campuses • Step-by-step process: call office to schedule appointment, deliver materials, follow-up call • Scripts created for phone contacts with offices • Standard log for contacts and results • Overview sheet listed three partner entities at top

  10. Successes • 500 -1000 young woman learn about EHDI in Ohio each year as philanthropy chairs update the entire sorority • Some primary care practice offices responded well: • supportive and eager for materials • posted charts • giving parents brochures • showing parent and physician videos

  11. Successes • Life skills learning for college students • “cold calling” physician offices • visiting medical professionals personally • Focus change: -- from raising money for a cause -- to grass roots advocacy

  12. Challenges: Sororities • Chapter effectiveness largely depends on continuity of philanthropy chair and the persistence of people working on project • Academic calendar = short time frames for activities • Cyclical rotation of philanthropy chair

  13. Challenges: PCP • Getting through to the office managers was very difficult - answering machines/services - no response to multiple messages • Primary Care Provider name and contact information on UNHS reporting forms not always accurate

  14. Adjusting the Plan • Have DZ women call PCP only to verify office hours and location (not to set up time to visit) • Arrive with sample materials, without an appointment; offer to deliver more after doctors and staff view them and decide what they need

  15. Adjusting the Plan • Suggest responsibility for project be shared by co-chairs or group rather than one philanthropy chair • Current philanthropy chairs participate in training of new persons working on project • Encourage DZ chapter advisors to attend trainings and assist with continuity

  16. Conclusion • Overall, outcomes validate the effort involved in this project • Patience and perseverance are keys in a collaborative effort such as this

  17. Contacts for Information: • Penny Baker – shallieb@sbcglobal.net • Connie Block – constance.block@odh.ohio.gov • Sondra King – sondra_king@hud.gov • Susan Wiley, M.D.–susan.wiley@cchmc.org

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