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Strategic Marketing for KFC's Holiday Gatherings: Drive Family and Friends Celebrations

During the 2010 holiday season, KFC aimed to enhance transactions by targeting families and friends celebrating special occasions. The strategy focused on the concept of a festive gathering meal, featuring promotions such as "Buy a large pack, get a free cake," emphasizing great deals that appeal to family and social dining. The marketing efforts utilized various communication platforms, aiming to position KFC as the go-to option for memorable holiday feasts, driving ticket averages through appealing offers that resonate with customers’ core needs for connecting with loved ones.

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Strategic Marketing for KFC's Holiday Gatherings: Drive Family and Friends Celebrations

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  1. POSTANALYSISFestive FeastMega Navidad 2010

  2. Marketing Strategy DriveTransactions during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Layer CCOB Families/Friends Please include an example of Promotion Main Pictorial Target Gathering/Special Occasion Core Need “Great Deal” for Gathering Meal “Free” Offer Triggers Desired Outcome KFC offer solution to holding gathering Strategy Focus BYA drive Transactions Driver “Great Deal” Dinner Occasion CarryOut Main Channel Aggressive price point “Best Deal” for large pack offer FREE Cake (big pull/benefit consumer) Competitive Strategy

  3. 2009 Christmas Family Strategy Keeping a KFC Tradition…. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Layer COB Target Families / Friends Celebrate a Special Occasion Core Need EXAMPLE Family gatherings / Friends reunion Triggers To connect with family / friends Desired Outcome Strategy Focus BYA Drive Ticket Average Customer Base Via (Through) Social / Group focused Social Dimension Lunch and Dinner Occasion Place to eat At Restaurant / At home Dine In Main Channel Communication Platform The Magnet

  4. Promo Performance Plese fill excel document with as much Information as you can in order to have a robust post analysis from the region Por favor llenar el documento de excel con la mayoria de informacionqueeste Disponibleparapoderanalizar

  5. Main competitor information during promotion Burger King Competitor: Friends and Family Christmas Feast Promotion: $1990.00 Pricing:

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