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What is SEO? Sounds quite complicated, right? Well, it isn't. SEO, or search engine optimization, is the practice of improving your website to rank higher when people search for things in your industry in the UAE. Of course, many other tactics go into making a website "SEO friendly," but that's what this post is about u2014 getting a beginner's understanding of the basics.
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How important is SEO for your business website's traffic? What is SEO? Sounds quite complicated, right? Well, it isn't. SEO, or search engine optimization, is the practice of improving your website to rank higher when people search for things in your industry in the UAE. Of course, many other tactics go into making a website "SEO friendly," but that's what this post is about — getting a beginner's understanding of the basics. So… How does SEO work? In its simplest form, Page One (Google) serves as the starting point for most users looking for products or information on the internet. In return for quick and convenient access to the information they are searching for, users will have agreed to allow Google (and other search engines) to display ads from their competitors next to those results to bring in some revenue. In addition, the people who usually end up on page one of Google have optimized their site through various means to increase their relevance and credibility among Google. Why is SEO Important? SEO is very important if you want to dominate the top organic search engine results on search engines like Google, Bing, Yahoo, etc. However, it depends upon the following 5 factors: Search Visibility and Rankings When users search online, they're more likely to choose a service or product that's listed as one of the top five suggestions. SEO helps you rank higher in search results, making potential customers more likely to click your site and convert. Web Traffic If potential customers can't find your website, sales opportunities are missed. SEO increases your website's organic search engine traffic, and in turn, this drives more visitors to your page each day. This directly correlates to an increase in sales because the more relevant people see your site, the more likely you are to sell to them. Trustworthy The better your SEO score, the higher you'll appear on search engines like Google and Bing. While ranking higher on Google is appealing to all brands because of increased visibility, there's
a secondhand benefit: trust. Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will, in turn, solidify your product or service as trustworthy in the user's mind. User Experience A well-optimized site communicates what product or service is being offered and how to obtain it. By catering the site build to the user's experience, search engines can easily pull info they need to then relay to users. If a user struggles to navigate your site, the chances are that search engines do as well. Growth There is no doubt that SEO leads to the growth of your brand. As we mentioned above, the higher you rank on a search engine for various high-volume keywords, the more organic (aka non-paid) web traffic your site will receive. It's just that simple. It is hard to find stuff on the internet because there are many websites with lots of pages. Some people try to help people find websites by using SEO. They try to make it easier for other people to find their websites when looking for information about something. It can be hard to make your website easy to find by search engines (Google, Bing, Yahoo) if you don't know how they work. If you want people to find you easily, these tips on how to improve your SEO should help. Do you know how you have to work on making your website look good and user-friendly that search engines love? We help businesses do that. If you have questions or need help regarding SEO services in UAE, we would love to talk to you.