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Ask Me About AskPatty

Ask Me About AskPatty

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Ask Me About AskPatty

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  1. Spreading the Word About AskPatty in Your Area

  2. How do I do a better job? In my role as Client Marketing Manager, I speak to a lot of certified locations. Some of you do a great job spreading the word about AskPatty to your customers, but many of you ask this question: How do I do a better job advertising my AskPatty Certification? If you've ever asked this question, this webinar is for you.

  3. “How do AskPatty readers find me?” • Your AskPatty Microsite. Ask us for stats! • Our social media. • Our blog. • Our consumer facing enewsletter. • Our website. • Our ongoing consumer facing campaigns. • Twitter parties April 10 & 16.

  4. The AskPatty Seal

  5. The AskPatty Promise Ask Patty Certified Female Friendly® locations provide women consumers with an automotive retail experience based on relationship building, trust, respect and improved communications. Ask Patty Certified Female Friendly® locations aim to surpass women consumer's expectations with the highest level of customer service to win their lifetime loyalty. Ask Patty Certified Female Friendly® locations provide women consumers with an automotive retail experience that is safe and comfortable. Ask Patty Certified Female Friendly® locations surpass the highest levels of customer satisfaction for women consumers. Ask Patty Certified Female Friendly® locations are committed to providing the highest quality repair and maintenance service while striving to repair the vehicle right the first time.

  6. Educate your Staff! The first point of contact in educating your customers about AskPatty should be your own employees. Does your staff know what the Certification means? Have they been through the training?

  7. Your Website • The first place you should begin educating your customers is on your own website. • AskPatty button or CFF Seal • An AskPatty page • The AskPatty Promise

  8. Social Media • Utilize your Social Media to highlight your AskPatty “Status!” • Status updates that link to your AskPatty profile or the AskPatty page on your site. • Explain that an AskPatty Certification means excellent customer service – for everybody!

  9. Branding Your Greetings “Good Morning, thanks for calling Joe's Auto, where we're Certified Female Friendly – how can I help you today?” Brand your voicemail greetings as well. Is the AskPatty seal prominently displayed for walk-in customers?

  10. Ask Me About AskPatty • This promotion is designed to help you implement some of the suggestions seen here. • Educate your employees • Educate your customers • Rewards for spreading awareness

  11. Ask Me About AskPatty • Get a copy of the “Ask Me About AskPatty” artwork at the link below this presentation. • Add to your website • Add to your social media • Print swag: • Lapel buttons • Tee shirts • Posters

  12. “Ask and You'll Receive” “Did you know we're AskPatty Certified Female Friendly?” “Ask any of our staff to tell you more about the Certification and what it means, and receive $5 off your service visit!”

  13. Brand your events Hosting a Car Care Clinic? Make it an AskPatty Clinic! Do you have a Ladies Day special? Rename it AskPatty Ladies Day! Loyalty cards? Brand it up!

  14. Devote a day to it! • Hold an annual “Girls Night Out” gala... • “Pattyfest” or “Pattypalooza” • Food, drink, giveaways • Massages / mani-pedis • Collect donations for female friendly charities • How far can you go with your certification?

  15. Questions?

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