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Detailed Report on Hospitality Marketing Service Sector

Hospitality refers to the relationship between a guest and a host. Read this document to know about how e-commerce has great impact on the hospitality marketing services.

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Detailed Report on Hospitality Marketing Service Sector

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  1. • The growth of e-commerce has great impact on the hospitality marketing services. • Many online websites and portals let customers to explore and buy hospitality services. In present scenario, travellers believe more on travelling applications and websites to research and compare prices of various hotels. • As a result, social media like TripAdvisor and many websites are actively participating to deliver services and to reach to customers across the world. • In the context of this, with the help of Ritz-Carlton (hotel industry) understanding the concept of hospitality provisions.

  2. a) The Ritz-Carlton is one of the most luxurious UK-based hotel. In the context of this, hospitality provisions will be discussed. b) These are some websites Ritz-Carlton used to purchase food items, staff uniforms, furnitures and equipments and conference facilities •www.specialevents.com •www.creditcards.chase.com •www.calrecycle.ca.gov •www.manta.com •www.i-chef.biz.com •www.hotel-buyer-store.co.uk •www.alaskaqatar.com •www.thepackagingconference.com

  3. www.specialevents.com provide the services of hotel catering and expertise tips on selecting staff uniforms. • www.creditcards.chase.com provide ATM facilities to its customers and give extra bonus points. • www.calrecycle.ca.gov is used reduce waste by establish various recycling programs. By using recycled products Ritz Carlton saved $45,000 in a year. • www.manta.com pride security surveillance to the hotel industry. • www.i-chef.biz.com are supplying frozen meat and fish in many parts of UK. It also supply bakery items to many hotels. • www.hotel-buyer-store.co.uk and offers. supply furniture and bathroom appliances to the hotel industry. •

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  5. RitzCarlton.com is most user friendly and insightful website that brings an innovative experience to the customers. It contains user-generated content which is the most dynamic in nature, give a personalized experience to its visitors. • Transparency is key element of website that brings an immense online experience and trust to the people. • Many new feature are innovated on the homepage of site like 'Ritz Carlton Memories'. A display of photos in the form of slide show being posted by visitors. • Users see authenticity in highlighted user generated content rather than brand created designs. This increases the the value of hotel. • The website have nearly 3000 pages of informations and videos. •

  6. • There should be many security systems available in the hotel such as every floor should have minimum 3-4 firewalls according to hotel structure, various virus checking security systems, modern recording cameras in lobby, backup mediums and electronic payment methods. • Ritz-Carlton provide its guest with high standard of security. Abuse video surveillance system provide high degree of security. • It covers all important public areas such as, lobby, banqueting area, emergency exits and garage area. As well as modern IP cameras and HDVRs both internal and external purpose. • Moreover, hotels should also have Vehicle inspection system to identify the entering of vehicles into parking area. Ritz-Carlton is using Manta Under Vehicle Inspection Units to scan the objects attached to the underside of vehicles. needed for

  7. Extra-net is organisation's private portal that allows access to its stakeholders, suppliers, customers, vendors and other business associates to securely access the information's or operations from an organisation. Ritz-Carlton have distributed range of activities such as event planning, transportation, lodging and restaurants facilities. • Ritz-Carlton suppliers may include food and beverage contractors and suppliers, furniture suppliers, Hospitality consultants, In- room suppliers, kitchen equipment's, room technologies, Banks and finance etc • Ritz-Carlton has excellent extra-net systems likely whenever any event (like weddings, corporate meetings or occasional functions) is planned in hotel customers directly communicate to its supplier via hotel's portal or extra-net and hotel manager immediately avail all facilities, goods and services to the hotel as soon as possible. •

  8. • Intranet is private network of an organisation accessible only to its members, employees and other staff. Its an internal system of the organisation so that it would not be available to public. • Intranet is successively used in Ritz-Carlton with the installation of wireless networks and LAN. • Intranet make accessible to all confidential information, knowledge, feedbacks, experience, events within an industry's network. • It allows the hotel to improve its hospitality services by sharing updated customer relationship management techniques, strategies, bring-forth competitive management tactics and improve corporate communications. • Intranet has changed its business strategy as it enhance the performance and profitability of the hotel.

  9. Social media is internet based tool or platform where people are allowed to share and exchange text, data, ideas, interests and pictures/videos. It depends on web-based technologies to create interactive platforms. • There are various mediums of social media such as, Facebook, twitter, LinkedIn, Google, Trip Advisor and many more. • It is also using twitter to get feedbacks and comments about services rendered to its customers. It develop and grow the impact of abundance of customer reviews • Social media is also reaching to global audience and rural areas of the world with easy accessibility in less span of time. Facebook is the easiest way to communicate with people worldwide as companies and hotel industries and firms to make their public page on Facebook to directly access to its users. Facebook has many features like it allow to insert pictures and videos so that people can make positive and negative reviews. •

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  11. Hotel industry is utilizing e-commerce in very effective manner for procurement purposes. • Daily essential commodities and necessities of hotels are purchased through many websites and apps. •

  12. Books and Journals •, S.K., and et. al. 2013. Hospitality Management Education. Routledge.Chon •Cummings, R. P., and et. al., 2013. The Role of the Hospitality Industry in the Lives of Individuals and Families. Routledge. •Enz, A. C., 2009. Hospitality Strategic Management: Concepts and Cases. John Wiley and Sons •Harrington, J.R. and et. al., 2014. Strategic management research in hospitality and tourism: past, present and future. 26( 5). pp.778 – 808. •Kotler, T. P. and et. al., 2016, Marketing for Hospitality and Tourism. 7th ed. Pearson Education, Limited. •Okumus, F., 2013. Facilitating knowledge management through information technology in hospitality organizations. Journal of Hospitality and Tourism Technology. 4(1). pp.64 - 80

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