Asssignment Help Strategy

1. Strategic Resource Management

2. Importance of Marketing Planning • Elements- Market research Product development Marketing Mix Product promotion or advertisement Pricing and distribution

3. Continuing….. • Delivering value to customers • Customer satisfaction and long term relations

4. Market Development Process • Market plan Mission Vision Goals Objectives

5. Continuing………. • Marketing Mix Product Price Place Promotion

6. Continuing….. • Marketing audit Internal environmental analysis SWOT analysis

7. Continuing……. • Opportunities • Threats

8. Continuing….. • External environmental analysis Pestle analysis Porter’s five forces analysis

9. Continuing….. • Marketing strategies Brand positioning strategy E-CRM strategy

10. Continuing….. • Cost leadership • Product differentiation strategy

11. Continuing….. • Monitoring and control

12. Role of new technologies • Technology and Innovation • Entropy

13. Continuing….. • E-commerce or online business • BSI management system

14. Role of information system • Information system (IS) • Four parts- • Internal records • Market intelligence • Market Research • Decision support system (DSS)

15. Continuing….. Decision support system Integrated computer system Retrieval of information

16. References • Aguinis, H. and Kraiger, K. (2009) Benefits of training and development for individuals and teams, organizations, and society. Annual review of psychology, 60, pp. 451-474. • Annual Report (2014) Primark Annual Report [Online]. Available at: http://www.abf.co.uk/documents/pdfs/2014/2014_abf_annual_report_and_accounts.pdf (Accessed: 27 May 2015). • Boddy, D., Boonstra, A. and Kennedy, G. (2008) Managing Information Systems: Strategy and Organization. USA: Prentice Hall Financial Times. • Broadbent, J. and Laughlin, R. (2009) Performance Management Systems: A Conceptual Model. Management Accounting Research 20 (4), pp. 283–295.

17. Continuing….. • Clarke, S. (2012) Information Systems Strategic Management: An Integrated Approach. New York: Rout Ledge Publishers. • Drummond, G., Ensor, J. and Ashford, R. (2008) Strategic Marketing: Planning and Control. UK: Rout Ledge Publication. • Ferrell, C. O. and Hartline, M. (2012) Marketing Strategy. USA: Cengage Learning. • Galliers, D. R. and Leidner, E. D. (2007) Strategic Information Management. Great Britain: Rout Ledge Publishers. • Hill, C. and Jones, G. (2009) Strategic Management Theory: An Integrated Approach. USA: Cengage Learning. • Loudon, L. D. and Wrenn, B. (2006) Marketing Planning Guide. UK: Best Business Books.

18. Continuing….. • Meek, H. and Meek, R. (2012) CIM Coursebook 03/04 Strategic Marketing Management. Burlington: Rout Ledge Publishers. • Sistare, S. H., Shiplett, H. M. and Buss, F. T. (2015) Innovations in Human Resource Management: Getting the Public's Work Done in the 21st Century. UK: RoutLedge.

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