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Yakult USA Launches Spanish Website

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Yakult is the one of the world’s leading probiotic beverage sold in more than 30 countries and regions around the world.

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Yakult USA Launches Spanish Website

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  1. YakultUSA LaunchesSpanish-LanguageWebsite -Yakultprobioticdrinkdelivershappymemoriesto Latin AmericansintheU.S.- March4,2010–(Torrance,CA)YakultU.S.A.Inc.haslauncheditsfirstSpanish-language websitehttp://spanish.yakultusa.com/toreachHispanicconsumersintheU.S.Thesiteincludes valuableproductinformation,asearchfunctionthatidentifiesstorelocationsinyourareaaswellasa communitycalendarthatlistsfreeYakultsamplingopportunities.SinceintroducingYakulttoHispanic retailersin2005,LatinAmericanswhofondlyremembertheproductfromtheirhomecountrieshave continuedtopurchaseYakultfortheirfamiliesintheU.S.--andinveryhighnumbers.Nearlyhalfof Yakult’sprobioticdrinksalesintheU.S.areattributedtoHispanicsales.Inaddition,Yakultiscurrently runningaTVandradiomediacampaigninSpanishappealingtonewandregularcustomers. “ManyofourLatinAmericancustomersareexcitedtofindYakultintheU.S.becauseit remindsthem oftheirfamilyandchildhoodabroad,”saysMr.MasaakiSunami,YakultU.S.A.Inc.VicePresident,who workedforYakultMexicofornearlysevenyears.“Nowtheirchildrenandmanyotherswhoaregrowing upinAmericacanenjoyYakult,too.” InMexicoandsomeSouthAmericancountries,Yakulthasbeenafamilyfavoriteforover25years.The popularcitrus-tastingdrinkisnowavailableinmostmajorandindependentHispanicretailersin California(i.e.NorthGate,Superior,FoodMaxx,Food4Less),Arizona,Nevada,Texas(i.e.Fiesta), ColoradoandNewMexicosellingasthetraditionalfive-bottlepackatthesuggestedretailpriceof $2.99.Fornearbystorelocations,visithttp://spanish.yakultusa.com/Yakult/StoreLocator.php. Yakultistheoneoftheworld’sleadingprobioticbeveragesoldinmorethan30countriesandregions aroundtheworld.Consumptionofthepetiteprobioticdairydrinkexceeds28millionbottlesdaily.Yakult U.S.A.Inc.,asubsidiaryofTokyo-basedYakultHonshaCo.,Ltd.,isheadquarteredinTorrance,CA.It supportsYakult’sbusinessintheUnitedStatesandCanada.YakultwascreatedbymicrobiologistDr. MinoruShirotain1935inJapantohelppeoplemaintaingoodhealth.Formoreinformation,please visithttp://spanish.yakultusa.com/. # # #

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