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Trends to Watch : News and Information Consumption

Trends to Watch : News and Information Consumption. Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project. Catholic News Service March 24th, 2011 Washington, DC. Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC

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Trends to Watch : News and Information Consumption

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  1. Trends to Watch:News and Information Consumption Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project Catholic News Service March 24th, 2011 Washington, DC

  2. Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC Provide high quality, objective data to thought leaders and policy makers Funded by the Pew Charitable Trusts All findings are based on nationally representative telephone surveys of… U.S. adults age 18+ or U.S. teens ages 12-17 Drawn from dual-frame (landline/cell phone) samples

  3. The Basics Internet Use, Mobile, Social Networks, Apps Online News Consumption Portable, Participatory, Personal Local News Local Goes Mobile

  4. The Basics

  5. Internet Use by Age Internet Use by Age Teen data Sept 2009 Adult data Nov 2010

  6. There Remains a Digital Divide High-speed (broadband) access in the home is also most common in white, highly educated and more affluent households • Internet access is highest among… • Whites • College graduates • Those with household incomes above $50,000 • High-speed connection means greater overall engagement in online activities, particularly activities like social media

  7. Cell Use is on the Rise Cell phone use is on the rise Teen data Sept 2009 Adult data Nov 2010

  8. Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop

  9. New Kids on the Block Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 Based on Nov 2010 and Jan 2011 Pew Internet Surveys

  10. Young Adults Lead the Way in Wireless Internet Use

  11. Among adults who use their cell phone to go online… In April 2009, just 36% went online daily via their cell phone Based on May 2010 Pew Internet Tracking Survey

  12. Overall, wireless internet users are more engaged in online activities Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults Overall, African-American adults are the most active mobile internet users African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

  13. Based on Sept 2009 Pew Internet Survey

  14. Teens and young adults are the heaviest SNS users SURPRISE! Among teens, girls are no more likely than boys to use SNS. But among adults, women use SNS at higher rates than men. Teen data Sept 2009 Adult data Nov 2010

  15. Twitter is still much less popular than SNS On the horizon… In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends Teen data Sept 2009 Adult data Nov 2010

  16. Planet of the Apps According to the Nielsen Mobile Insights Survey, the most popular apps are… Games News/Weather Map/Navigation Social Networking All adults 84% use cell phones 35% have apps 24% use apps 35% of adults have apps on their phones, but only 24% say they actually use them Based on May 2010 Pew Internet Tracking Survey

  17. Based on May 2010 Pew Internet Tracking Survey 11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app to their phone and 13% have paid to download an app Among those with apps, the average adult has 18 apps on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,000 or more 18-29 year-olds make up one-quarter of the total U.S. adult population but almost half (44%) of the app using population

  18. Online News and Information

  19. The “New” Information Ecology Blurring line between “news” and “information” Information is “free” Information is “at my fingertips” Information is available when I want it Information is available from multiple sources

  20. Multiple Platforms are the Norm Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet Based on Jan 2010 Pew Internet Survey

  21. Who Gets Their News Online? 71% of American adults ever get news or information online The majority of ONC are under age 50 Almost a third are under age 30 The median age of ONC is 40 • Compared to other adults, ONC are… • more educated • more affluent • disproportionately white and Hispanic • more likely to have broadband Based on Jan 2010 Pew Internet Survey

  22. Most Popular Online Sources for News and Information % of ONC Who Use Each Type of Site on a Typical Day Based on Jan 2010 Pew Internet Survey

  23. Most Popular Online News Topics % of Online Adults Who Get News/Information Online About Each Topic Based on Jan 2010 Pew Internet Survey

  24. Overall Coverage 51% of U.S. adults say there is currently enough coverage of religion and spirituality 41% would like more coverage of religion The only topic that more people want improved coverage of is scientific news and discoveries

  25. Most Popular Features of Online News Sites The most popular features allow people to interact with, share, and customize their news. This is especially true for young adults. % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey

  26. Most People Get News from Multiple Sites How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey

  27. Most People Get News from Multiple Sites How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Only 7% of all people who get news online have a favorite online news source they would be willing to pay for Based on Jan 2010 Pew Internet Survey

  28. Four Styles of Online News Consumption Efficient Grazers Most use multiple sites, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news forwarded to them through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey

  29. Three P’s of Today’s Information Ecosystem Portable Participatory Personalized

  30. 26% of adults (33% of cell owners) access news on their cell phones Among this population, 73% use social networking sites and 29% use Twitter Typically a white male, age 34, employed full-time One in ten adults gets news alerts sent to their phone “On the Go” News Consumers Based on Jan 2010 Pew Internet Survey

  31. 37% of internet users have contributed news content, commented on it, or disseminated it via postings on social network sites Half of all online African-Americans (46%) are news participators Overall, 71% of internet users get news through email or posts on social network sites Remember…42% of ONC say being able to easily share material is a feature they look for 35% look for news sites where they can comment on stories “News Participators” Based on Jan 2010 Pew Internet Survey

  32. 28% of internet users have customized their homepage to include news of particular interest to them 39% say being able to customize content is something they look for in a news site 70% of adults say they are overwhelmed by the amount of news and information available today “The Daily Me” Based on Jan 2010 Pew Internet Survey

  33. Local News

  34. Local News Enthusiasts Are… What is the Demand for Local News? 39% of American adults say there is not enough coverage of their state government in the news 38% say there is not enough coverage of their neighborhood and local community (skews Gen Y) Combined, 53% of adults are “local news enthusiasts” Those who want more community coverage are more likely than other adults to… *access the internet on a handheld device *get news from a website that specializes in a particular topic *say they need to follow the news for their job *get news forwarded to them through email, automatic alerts/updates or posts on social network sites Based on Jan 2010 Pew Internet Survey

  35. Who are they? They’re disproportionately young, affluent, highly educated, living in non-rural communities and newer residents of their communities More than a third say they and others like them can have a big impact on their community Half report using 6or more sources monthly to get local news and information, more than double the number for other adults 75% use social network websites vs. just 42% of those who do not get local information on their mobile device They’re 4X more likely to use Twitter

  36. Not All Local Topics Have Gone Mobile Crime Community events Schools and education Politics Cultural events Social services Just a small fraction of adults, if any, cited a mobile device as a primary source for these topics For now, mobile devices are a supplemental platform for local news, not a primary source for most topics

  37. Would You Pay for Local News? 33% currently pay for local newspaper subscriptions, 1% for local news app, and 5% for access to local news in some other form

  38. Takeaways

  39. Available at pewinternet.org • How Mobile Devices are Changing Community Information Environments http://pewinternet.org/Reports/2011/Local-mobile-news.aspx • How the Public Perceives Community Information Systems http://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx • Generations and their Gadgets http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx • Mobile Access 2010 http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx • Understanding the Participatory News Consumer http://pewinternet.org/Reports/2010/Online-News.aspx • Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

  40. Thank You! Kristen Purcell, Ph.D. Associate Director, Research Pew Research Center’s Internet & American Life Project kpurcell@pewinternet.org Twitter: @kristenpurcell

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