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MARKETING: From Brick to Click

MARKETING: From Brick to Click. From A Whisper To A Scream: Low Cost Marketing/PR Tips Karen Taylor Bass, The PR Expert www.taylormademediapr.com. Create Your Hype Campaign. Think Linearly. Create a PR/Marketing Plan. What does your brand taste, feel and look like ?

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MARKETING: From Brick to Click

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  1. MARKETING: From Brick to Click

  2. From A Whisper To A Scream: Low Cost Marketing/PR Tips Karen Taylor Bass, The PR Expert www.taylormademediapr.com

  3. Create Your Hype Campaign Think Linearly. • Create a PR/Marketing Plan. What does your brand taste, feel and look like? • Be Wacky to stand-out • Define your mission • How much money do you want to make? • What kind of clients/business do you want to attract? • Would you hire you?

  4. Be Prepared For the Opportunity • Be your own publicist and bring the hype. • Create an electronic media kit listing your skills, accomplishments, and awards. • Make certain your presentation is creative, “break down the box” and appropriate for your industry. • Make the Media Your friend. Get to know them.

  5. Promote Yourself • Brand you. Remember, you are an authority and expert in your field, so act as if you were a rock star. TV, Print, Internet, Organizations/Schools • Write an Op-Ed piece in your favorite newspaper, journal, magazine and get a byline (this means that you get credit for writing the story and validate you as an “expert”)

  6. Build An E-Media Empire • Write an E-Book, become a radio host www.Blogtalkradio.com • Create a Blog and show your expertise to get noticed on the web. • Send your blog to friends and create a press release to become “syndicated”

  7. You Must Give To Receive • Authenticity. You must appear sincere and approachable. • Volunteer your time at a non-profit to keep your skills razor, network and secure job leads.

  8. DIY Marketing Full frontal marketing that you can do yourself Prosperiti Partners, Inc Marketing + PR + Design www.prosperitipartners.com

  9. Your Website: The Center of the Universe • Build It • Moonfruit • PowWeb /Go Daddy • Show It • Information Central • Showcase New Information and Products • What makes you special? • Make It Interactive • Specials to pass on • Social Marketing • Video / Blog • Links Page • Contact • Address/Phone & Directions • Easy to find • Collect Emails • Constant Contact • Be Consistent • Maintain your brand. • Logos, Colors, Look and Feel • Make Checkout Easy • Paypal • Make It Clean!

  10. Drive Them to Your Site(Online) • SEO • Bots love words not pictures • Keywords – Poll your friends • Minimize the fancy stuff! • Online Partnerships • Trade Emails • Cross Link • Free Listing Sites • Blogs • Make them a partnership • Pay for Play • Google / Yahoo • 8 Coupons / Wonderbloc • Face Book Campaigns

  11. Drive Them to Your Site(Offline) • Events and Partnerships • Collect! Collect! Collect! • Cross Link / Cross Promote • Old/New Customers • Advertising / Promos • Always have a call to action • Word of Mouth • Personal Associations • Volunteering/Extra Curricular • Tell Everyone to Pass It On

  12. Keep Them Coming Back • DYI Blogs and Press • Keep it local and small • Email Marketing • Newsletters / Blasts • Permission Based • Only when necessary • Track it! Does it work? • Make your own blog / Video or Radio Blog • Employees, Students, Semi Experts

  13. Just Remember! • Design a Clean / Informative Site • Paid or Free Promotion • Call to action • Create Partnerships • Events and Promos • Customer Retention • New Customers • Always Drive Them To Your Site • Keep in touch with your customers • Track your hits and sales!

  14. THANK YOU Karen Taylor Bass TaylorMade Media, LLC 516.285.4999 kt@taylormademediapr.com www.taylormademediapr.com Noelle Frieson Prosperiti Partners, Inc. 917.597.8084 Noelle@prosperitipartners.com www.prosperitipartners.com

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