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International Sports Rights Tenders

International Sports Rights Tenders. Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com. Media Rights Values. English FA Premier League 2010/11 – 2012/13 - £3.6bn - Worldwide rights for 3 years

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International Sports Rights Tenders

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  1. International Sports Rights Tenders Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com

  2. Media Rights Values • English FA Premier League 2010/11 – 2012/13 - £3.6bn - Worldwide rights for 3 years • UEFA Champions League 2008/2009 Season - €623m - Broadcast revenue = 75% total revenue

  3. Agenda • Rights Ownership • Packaging of Media Rights • Harmonising the Commercial Programmes • Planning and Structuring the Tender • Key Default and Value Risks

  4. Rights Ownership • What rights can be tendered? - audio-visual, visual, audio and moving images - all forms of distribution/platforms/devices • What is “ownership”? - varies in different jurisdictions - France: “Loi de Sport” - USA: commercial misappropriation - UK: contracts with venues, spectators, participants, press, host broadcaster

  5. Packaging of Rights:Maximising Revenue & Exposure • By technology

  6. Online Success of IPL • Searches for “IPL” comparable to “UEFA” and “Superbowl” IPL UEFA SUPERBOWL

  7. Fans want to watch “live” sport online

  8. YouTube/IPL stats • 30 Million total video views • 55 Million + Channel Views • 22 Million + unique visitors • 93,000 channel subscribers in 45 days • 33 minute average time spent by visitors

  9. Packaging of Rights:Maximising Revenue & Exposure • By technology • By time window • By territory • Antitrust and Anti-Siphoning • Piracy • Case Study – the English Premier League (EPL)

  10. Harmonising the Commercial Programmes • Potential conflicts - telco sponsors • Sponsors’ Likely Media Requirements - branding - minimum coverage - broadcast sponsorship/virtual imaging restrictions

  11. Planning and Structuring the Tender • Public law duties - transparency and fairness • Process issues - binding/non-binding bids? - non-compliant bids - information control • Attracting the right bidders - binding bids - fees - bid security • Bidder misconduct - confidentiality

  12. Key Default and Value Risks • Value diminution • Delivery risks • What if the winner defaults?

  13. Conclusion • Rights Ownership • Packaging of Media Rights • Harmonising the Commercial Programmes • Planning and Structuring the Tender • Key Default and Value Risks

  14. Thank you Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com

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