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Email Marketing & Newsletters

Email Marketing & Newsletters. MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389. Content. What is Email marketing? How does it work? Advantages & Disadvantages Opt-in / Opt-out system Example #1: Mezz Breda Example #2: Net5 Sources. What is email marketing?.

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Email Marketing & Newsletters

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  1. Email Marketing & Newsletters MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389

  2. Content • What is Email marketing? • How does it work? • Advantages & Disadvantages • Opt-in / Opt-out system • Example #1: Mezz Breda • Example #2: Net5 • Sources

  3. What is email marketing? • Form of direct marketing • Commerical and fund-raising messages • Very similar to direct mail marketing • Postal system to deliver messages • Advertisements • Goal: new consumers,persuade to buy

  4. How does it work? • List of adresses • Software – select groups • Target consumers by interests • Messages are send all at once • Track message • Links embedded in message • Software reports actions consumer • More effective

  5. Advantages • Direct marketing – reach target group fast and easily • Subscription – interests consumers • Check email more often than normal mail • Cheap – no print costs • Easily to track for advertisers

  6. Disadvantages • Often seen as spam • Email marketing is unwanted • Misused

  7. Opt-in system • Opt in : sent emails on a large scale • Permission consumer • Used for newsletters, marketing communication • Confirmed opt-in

  8. Opt-out system • Opt out: sent unwanted emails on a large scale • No permission consumer • Also known as spam • Direct marketing companies • World wide character of email

  9. Example #1

  10. Example #1

  11. Example #1

  12. Example #1

  13. Example #1 • Exclusive interviews • Concert announcements • Concerts that are happening this week • Concerts in pre-sale • One click and buy ticket

  14. Example #2

  15. Example #2

  16. Example #2

  17. Example #2

  18. Example #2 • Show announcements • Exclusive clips • Pictures and reports ( grenzenloos verliefd) • Contests • Recipes of master chef • Partnership with Apple • Partner mailing

  19. Thank you for listening!

  20. Sources • http://www.ehow.com/how-does_5118455_email-marketing-work.html • http://www.ondernemeneninternet.nl/e-mail-marketing-mogelijkheden.html • http://www.intemarketing.nl/marketing/technieken/e-mail-marketing • http://www.jeroen.com/jeroencom/content/opt-in-opt-out.html • www.mezz.nl • www.net5.nl

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