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Comprehensive Marketing Research for New Moisturizing Soap for Children

This assignment outlines the essential marketing research required to assist a manager in launching a new moisturizing soap specifically designed for children. As a marketing research consultant, it is crucial to gather information about market size, baby care product usage, demographic profiles of consumers and healthcare providers, birth rates, and trends among working women. Understanding customer preferences, behaviors, competitive analysis, product testing, and effective pricing strategies will also be vital. The research should facilitate target segmentation and inform promotional strategies to ensure successful market entry.

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Comprehensive Marketing Research for New Moisturizing Soap for Children

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  1. RESEARCH METHODOLOGY ASSIGNMENT - Yatinpatil & group (MBA core F & core G)

  2. YATIN PATIL (CORE – F) MBACORE013122 • PRIYANKA SAKAT(CORE-G) MBACORE013158 • RAJASHREE PATIL (CORE-F) MBACORE013143 • JAGRUTI KHILARI (CORE-G) MBACORE013156 • PRIYANKA HARISH (CORE-G) MBACORE013152 • MANOJ NAYAK (CORE– G) MBACORE013163 GROUP MEMBERS

  3. the manager of company would like to enter in to the business related to NEW MOISTURISING SOAP FOR CHILDREN so as a marketing research consultant help him as what information need to collect as a marketing research for this product? SITUATION

  4. market size and value of baby care product users • demographic information : • about doctors, hospitals and medicals • birth rate of the country • working women in the country, age, income • demography of children's as per different genders and age etc. • customer classification • customer’s preference and loyalty • Behaviour, attitude and life style of the customer • target segmentation • product testing and copy testing • pre test and test marketing • price effective • close substitute and competitors existence • exporter potential • promotions INFORMATION NEED TO PROVIDE AS A CONSULTANT

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