Exploring the Senior Travel Market: Insights from the 8th IRU European Bus and Coach Forum

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The 8th IRU European Bus and Coach Forum, held in Kortrijk on 17 October 2013, focused on the booming seniors' travel market. Jean-François Defour, Managing Director at Voyages Léonard and Sales-Lentz, shared key insights, revealing that low-cost airlines have significantly impacted travel trends among older adults. He highlighted the increasing role of social media in travel decisions for those aged 55+, with 30.4% of this demographic engaging actively. The potential of travel agencies and online platforms in catering to seniors was also discussed, emphasizing the need for tailored services.

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Mar 18, 2014

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Exploring the Senior Travel Market: Insights from the 8th IRU European Bus and Coach Forum

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The coach tourism business perspective on the seniors travel market8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013Jean-François DefourManaging Director Voyages Léonard & Sales-Lentz
20% +20.000
1. the lowcostairlines
2. Social Media 55+ 30,4% 65+ 9,5%
3. TravelAgencies Agence Internet Moi-même NSP
Thankyou!

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