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Exploring the Senior Travel Market: Insights from the 8th IRU European Bus and Coach Forum

The 8th IRU European Bus and Coach Forum, held in Kortrijk on 17 October 2013, focused on the booming seniors' travel market. Jean-François Defour, Managing Director at Voyages Léonard and Sales-Lentz, shared key insights, revealing that low-cost airlines have significantly impacted travel trends among older adults. He highlighted the increasing role of social media in travel decisions for those aged 55+, with 30.4% of this demographic engaging actively. The potential of travel agencies and online platforms in catering to seniors was also discussed, emphasizing the need for tailored services.

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Exploring the Senior Travel Market: Insights from the 8th IRU European Bus and Coach Forum

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  1. The coach tourism business perspective on the seniors travel market8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013Jean-François DefourManaging Director Voyages Léonard & Sales-Lentz

  2. 20% +20.000

  3. 1. the lowcostairlines

  4. 2. Social Media 55+ 30,4% 65+ 9,5%

  5. 3. TravelAgencies Agence Internet Moi-même NSP

  6. Thankyou!

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