Louisa Lambregts, Algonquin College, firstname.lastname@example.org Graphical Interface Designfor the Web
Activity: Group Discussion In your group, introduce yourselves and answer the following 3 questions: • What do you hope to get out of this course?(name 2 things) • Have you used Photoshop? How much? • Have you used Fireworks? How much? Designate a speaker for your group to share a summary of responses.
Course Topics Design Basics • Principles and Elements of Design • Colour Theory • Layout • Typography Usability • Translating Design into Web Functionality • Understanding Form versus Function
What is Good Web Design? Web Design Gone Horribly Wrong http://www.esupersoft.com/lips/ http://www.evangelcathedral.net/welcome.htm
What is Good Design? • Aesthetically engaging • Functionality works • Content is easy to find and understand • Meets need of client*
Form vs Function Form ever follows function. Architect Louis Henri Sullivan , 1896
Form vs Function MOMA vs Kevin Lucius • MOMA – Museum of Modern Arthttp://www.moma.org/interactives/exhibitions/2008/elasticmind/ • Kevin Lucius – Portfolio Sitehttp://www.kevinlucius.com/
Form vs Function Need to balance form and function. But how?
Form vs Function “Have a strong purpose and to follow that to the end.” http://www.digital-web.com/articles/form_vs_function/
Form vs Function Key Questions What will the site do and how will it work? Who will use it? What will the end result be? What technologies will be used to produce that functionality Will everyone be able to access and understand it? http://www.digital-web.com/articles/form_vs_function/
Two Key Questions • What are the goals of the site? • Who is the target audience? These 2 questions should guide every website design decision.
Every design element on a website must have a purpose. Otherwise, it is clutter!
Every design element on a website must have a purpose. Otherwise, it is clutter!
“Graphic design is visual information • management using the tools of layout, • typography, and illustration to • lead the reader's eye through the page.”
Graphic Design for the Web is alsoabout designing the emotional impactyou want to have on people.
Graphic Design for the Web • is also about designing the • emotional impact that you • want people to have.
Graphic Design for the Web is alsoabout designing the emotional impact that you want people to have.
Graphic Design for the Web is alsoabout designing the emotional impactyou want people to have.
What Good Web Design Does It helps people to • To find something. • To do something. Usability is about how easy an interface is to use.
The Elements of Interface Design • 1) Usability • 2) Visualization • 3) Functionality • 4) Accessibility
The Elements of Interface Design • 1) Usability-how “useable” a site is • 2) Visualization-the visual experience of a site • 3) Functionality-interactivefeatures that takes sites beyond just providing information • 4) Accessibility-removing barriers to accessing content or completing tasks
The Elements of Interface Design Usability What is Usability
The Elements of Interface Design Usability Ease with which someone can navigate through a site to find information and do what they need to do.
The Elements of Interface Design 5 E’s of Usability • Effective • Efficient • Engaging • Error Tolerant • Easy to Learn
Activity: Group Discussion Usability Web Search Find 1 example of a site with poor usability and one with good usability. Evaluate these sites according to the 5 E’s. Designate a speaker for your group to share a summary of responses.
Ten Usability Heuristics Jakob Nielsen 1) Feedback: What is happening? 2) Metaphor: Familiarity. Matches real world conventions. 3) Navigation: User control and freedom. Yet provides a way back . 4) Consistency: Apply standards and conventions 5) Error Prevention:
Ten Usability Heuristics Jakob Nielsen 6) Memory Rather than Recall: Reduce memory load of users. 7) Efficiency: People can quickly find and do what need to regardless of experience. 6) Design: Minimalistic and simple.Respects the principles of contrast, repetition, alignment, and proximity. 9) Recovery: help users recover from errors. 10) Help: Simple communicate the error and what to do about it.
Principles of Effective Web Design • Start With a Purpose: Determine Your Goals Types of Websites • Commercial (small business and large enterprise) • Personal (blogs, personal website) • Educational • Organizational (advocacy) • Entertainment • Informational (news, special interest) • Social Networking • Hybrid (e.g. Martha Stewart)
Principles of Effective Web Design • Understand How Users Behave On the Web • People scan rather than read • Are impatient
Principles of Effective Web Design • Understand How Users Behave On the Web • Click rather than think • “first reasonable option”
Principles of Effective Web Design • Understand How Users Behave On the Web • Users want control • to know where they are and how to get back • consistent presentation of information
Principles of Effective Web Design • Content is More Important than Design • People will tolerate bad design if the content is good • “Coolness” will quickly lose its novelty Craig’s List
Principles of Effective Web Design • Apply Website Conventions • Past surfing creates expectations of how websites should work • Quick learning curve for site navigation http://www.hikano.com/ MOMA Color Chart
As of the 1999 baseball season, the batted ball exit velocity is not to exceed 93 miles per hour, and the weight and size specs of bats (other than wood) will change.
Principles of Effective Web Design • Write Concisely In response to the concerns, the NCAA announced that the baseball rules committee will recommend a maximum batted-ball exit velocity of 93 mph and a change in the size and weight specs of non-wooden bats beginning with the 1999 season.
Principles of Effective Web Design • Write Concisely Responding to the concerns, the NCAA announced new recommendations from the baseball rules committee, to begin with the 1999 season: • Batted-ball exit speed maximum of 93 mph • Change in size and weight specifications for non-wooden bats
Principles of Effective Web Design • Write Concisely NCAA Suggests Batting Changes Growing concerns over size and weights of bats has resulted in the following changes: • Batted-ball exit speed maximum of 93 mph • Change in size and weight specifications for non-wooden bats
Principles of Effective Web Design • Keep It Simple • Less is more • Trying to clarify too much is confusing! http://www.playfood.ca/ Click here to see and print our brochure Brochure
What is a Good Interface? Users like the design but are drawn to the content Design “interfaces” the user with the content. Bus Full of Hippies Template • Visuals are appealing • Lead the eye to the content • Does not interfere with finding information
What is a Good Interface? Users can easily move around intuitive via navigation User knows where they are and how to get to where they want to go. http://www.socialvibe.com/ • Main navigation block is prominent and easy to see • Roll-overs show hover and active states • Secondary navigation and search not dominant yet easy to find
What is a Good Interface? Writing is concise and graphics support main message. http://secondandpark.com/ • Design supports goals of site • Design elements and written words carefully selected • Personality of individual clearly comes through
What is a Good Interface? “Less is More” http://www.lachlanbailey.com/ • Thoughtful decision-making about elements toinclude and leave out • Spacious and uncluttered
The Elements of Interface Design • 1) Usability • 2) VisualizationColour, design principles, typography, layout. • 3) Functionality • 4) Accessibility
Principles for Effective Graphic Design 1) Guide the Eye • Colour • Position • Contrast • Size • Repetition and Patterns • Movement
Principles for Effective Graphic Design 2) Use Spacing • Padding • White Space • Line Spacing
Principles for Effective Graphic Design 3) Use Effective Typography • Font Choice • Font Size • Line Length • Paragraphing (justified vs left-justified)
Principles for Effective Graphic Design 4) Alignment • Elements line up consistently • Grid Layout
Principles for Effective Graphic Design 5) Consistency • Graphic elements • Colours • Headers • Font • Main and sub-pages are graphically tied together
Principles and Elements of Design Activity 1) • Work through the following interactive tutorial: • http://www.artsconnected.org/toolkit/explore.cfm Google search “artsconnected toolkit” 2) Review Article #1 on the Wiki: Principles of Design http://www.digital-web.com/articles/principles_of_design/
Principles and Elements of Design Terminology Balance Rhythm Proportion Dominance Alignment Unity Continuance Line Form Colour Texture Symmetry Similarity/Proximity Closure