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Practical Events Management

Practical Events Management. Lecture One: Theorising Events. Lecture Overview. Defining Events A Brief History of Events Events and the Experience Economy The Scope of the Events Industry Event Characteristics Module Overview. Defining Events.

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Practical Events Management

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  1. Practical Events Management Lecture One: Theorising Events

  2. Lecture Overview • Defining Events • A Brief History of Events • Events and the Experience Economy • The Scope of the Events Industry • Event Characteristics • Module Overview

  3. Defining Events • The Oxford English Dictionary defines an event as • A thing that happens or takes place • A public or social occasion • Each of several contests making up a sports competition

  4. Planned Events • EMBOK defines event management as • “the process by which an event is planned, prepared and produced. As with any other form of management it encompasses the assessment, definition, acquisition, allocation, direction, control and analysis of time, finances, people, products, services and other resources to achieve objectives. An event manager’s job is to oversee and arrange every aspect of an event including researching, planning organising, implementing, controlling and evaluating an event’s design, activities and production” (Silvers, 2011)

  5. Events: a brief history • Events have always formed an important part of human life • Markers of special occasions • Benchmarks for our lives • The events industry as we know it has only really emerged in the last 20-30 years

  6. Events: a brief history • Pre-industrialisation • There was little separation between work and leisure • Events tended to be based around times of the year and religious observances • Many of today’s events can be traced back to these times

  7. Events: a brief history • Post-industrialisation • New work patterns • Disposable income • Rational recreation • Emergence of consumer society

  8. Events: a brief history • The growth of the events industry • Increasing consumption of events • Power of events recognised • Los Angeles Olympics 1984 was a major turning point

  9. The Experience Economy • Pine and Gilmore (1999) suggest that we live in an experience economy • Events are experiences which can provide people with a sense of meaning and identity • As event managers we are concerned with packaging and selling memorable experiences that provide people with differentiation and distinction

  10. The Scope of the Events Industry • Private celebrations (weddings, birthdays) • Local community events (gala day) • Special events (Queen’s coronation) • Major events (British Open Golf) • Hallmark events (Glastonbury, Rio Carnival) • Mega-Events (Olympic Games, FIFA World Cup)

  11. Event Characteristics • According to Shone and Parry (2004) all events share the following characteristics: • Uniqueness • Perishability • Fixed time scale • Intangibility • Personal interactions • Labour intensity • Ambience and service

  12. Module Overview • Lectures • Seminars/workshops • Attendance • Readings • Blog • Assessments

  13. Module Overview • Key Milestones • Week 2 – confirmation of groups • Week 4 – presentation of event concept • Week 6 – submission of group event report • Weeks 7-12 – your events! • Week 14 – submission of individual report

  14. Enjoy the Module!!

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