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BUSINESS BENEFITS

Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” . FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback!

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BUSINESS BENEFITS

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  1. Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” • FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback! • If is does ask to explain a benefit or drawback – try some of the following……………

  2. Premium price Increased market share BUSINESSBENEFITS Increase profit margins Competitive advantage Add value Lower unit costs Target more market segments Differentiation / USP Increased sales revenue

  3. Increased waste Increased costs BUSINESSPROBLEMS Lose customers to competitors Reduce margins Ruin image Loss of market share Inability to meet demand Too small a market

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