30 likes | 101 Vues
Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” . FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback!
E N D
Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” • FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback! • If is does ask to explain a benefit or drawback – try some of the following……………
Premium price Increased market share BUSINESSBENEFITS Increase profit margins Competitive advantage Add value Lower unit costs Target more market segments Differentiation / USP Increased sales revenue
Increased waste Increased costs BUSINESSPROBLEMS Lose customers to competitors Reduce margins Ruin image Loss of market share Inability to meet demand Too small a market