1 / 14

Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-

Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-. Carol Choi. What is Idol Group?. Only exists in Korea and Japan Comprised of a group of young adult girls or a young adult boys whose dream is singer. Which kinds of companies do Idol Groups belong to?.

avent
Télécharger la présentation

Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ways to make a Korean Boy Band (Idol Group) Debut-Marketing- Carol Choi

  2. What is Idol Group? • Only exists in Korea and Japan • Comprised of a group of young adult girls or a young adult boys whose dream is singer

  3. Which kinds of companies do Idol Groups belong to? • Companies where their major business are to train singers, make singers to debut, manage everything of singers, and make albums for singers • Contract Years

  4. ApplyingMarketing Process With the Four Ps

  5. Find Opportunities • Auditions: Find young adults with good singing skills • Select many vocals, rappers through auditions • Make contract • Make selected people to keep train (practice singing, dancing)

  6. Conduct research • Research the trend of boy group and girl group • Research what kinds of boy groups and girl groups do people like in general

  7. Identify a target market • Decide who will be major fans of the idol group (age range of fans)

  8. Product • Design a product to meet the need based on research • Among the people who passed the auditions, select again who will be appropriate for the boy group

  9. Do product testing • After selecting the members of the boy group, make them practice singing and dancing together.

  10. Price • Determine a brand name, design a package, and set a price • Start think about the concept or image of the boy group • Then, according to the concept, think about the boy group’s team name • Think about the unique name for individual members of group • Prepare to give the boy group their debut song

  11. Place • Select a distribution system • Decide from which country, and from which program the boy group is going to debut

  12. Promotion • Design a promotion program • Decide how you will going to tell people that this boy group is going to debut

  13. Build a relationship with customers • Decide the ways to communicate with fans of the boy group • Fan meeting, mini concerts

  14. EXO • Korean Boy Group from SM Entertainment • Meaning of the team name: • exo: external • President of SM Entertainment got motive from exoplanet and made the team name EXO, that contains meaning “12 new stars from unknown world”

More Related