Welcome to: Creating a powerful business website.

Welcome to:Creating a powerful business website. Presented by : John Roy, WebsiteByJohn.com Powered by: Create a powerful business Website

Questionsare allowed during the presentation… So please raise your hand if you needme to clarify any points I am making. • Cell Phones should be on vibrate or off. If you have a call you need to take, please take it outside. Create a powerful business Website

Introduction • Degree in Computer Programming (2001) • Certified Microsoft Professional (#70-100) Analyzing & Defining Solution Architectures software • Built my first Commercial website in 2000. • Proven Search Engine Guru. • Graphics Designer, Videographer, and Photographer. • Past and Present clients include • WKMG NEWS (Local 6) • SCORE Chapter 87 • 1-800-COLLECT • Daytona Harley Davidson Drill Team • Wallace Insurance • The Body Shield Create a powerful business Website

Lesson Plan • Section 1 • Website terminology. • Who is on the net, and what are they doing. • And is it who you are looking for. • Section 2 • Reasons why you should have a business website.If you are trying to convince yourself or a partner, here is some help • Section 3 • What are the essentials for a successful website. • Section 4 • What are the next steps to having a Website, Domain name selection, web hosting, DOIY or hire someone. • Section 5 • Search Engine Optimization • Q & A • Open Question and answer section • Wrapping it up. • Contact Information, and 30 minute Free consult. Create a powerful business Website

A Show of Hands…Please WHO CURRENTLY HAS A COMPANY WEBSITE? Create a powerful business Website

Website Introduction Vocabulary • In Section 1 we will cover:“What is… • A Website. • A Web page / Content. • A Website address. • Web hosting/server. • The # of end users on the net, and what are they doing. • The demographics of such users. Create a powerful business Website

What Is a Website? A website is a collection of web pages, which are documents that reside on web servers; are accessed through the Internet. A web page is what you see on the screen when you type in a web address into a web browser.A web page contains “CONTENT” which can include but not limited to text, color, graphics, animation and sound. A website can consist of one page, or of tens of thousands of pages, depending on what the site owner is trying to accomplish. Create a powerful business Website

http://WebsiteAddress.? A uniform resource locator, abbreviated URL, also known as web address, is a specific character string that constitutes a reference to a resource. In most web browsers, the URL of a web page is displayed on top inside an address bar. An example of a typical URL would be "http://sbdcdaytona.com/ The process of obtaining a Website address is very easy, although a lot of companies try to upsell you with dozens of unnecessary additional products. There are many places you can buy a domain from, but a couple of the most common are GoDaddy.com, register.com and networksolutions.com. You can start there and search to see if a specific domain name is available. If it is, you can buy it (or "register" it). I will get into more detail later on: The process of obtaining a Website address Create a powerful business Website

Web Hosting is…..? A web hostingservice is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web by uploading their web content onto the web hosting’s web server. Create a powerful business Website

How many Consumers are online:At the end of 2012 about 245 million people (~80% of population) were online in the United States and about 10% of all website access is being done through mobile devices. Create a powerful business Website

So Why Do People Visit Websites? Generally, people visit websites for two primary reasons: 1. To find information they need. This could be anything from a student looking for pictures of frogs for a school project, to an investor tracking the price of a stock they bought, or an Entrepreneur finding the address of the nearest SCORE office. 2. To complete a task. Read or Send email, buy the latest best-seller, download a software program, buy airline tickets, make reservations for an eatery or participate in an online discussion about their industry. Create a powerful business Website

Demographics Create a powerful business Website

Website Introduction Vocabulary Summary We now should understand "What is : • A Website.A web resource available on an internet server • A Web page / Content.The resource you see on the screen when you type in a URL into a web browser. • A Website address.TheURL or domain name of your website • Web hosting/server.A computer that holds & provides your web resources. • The # of end users on the net & demographics of such users.Many and a wide variety sums it up. Create a powerful business Website

So why Should you have a Website Why Do People Visit Websites?Generally, people look at websites for two primary reasons: 1. To find information they need. This could be anything from a student looking for pictures of frogs for a school project, to finding the latest stock quotes, to getting the address of the nearest SCORE office. 2. To complete a task. Visitors may want to buy the latest best-seller, download a software program, or participate in an online discussion about a favorite hobby. Create a powerful business Website

Section 2Why you Shouldhave a Website : In this section I will explain the Following: • Reasons why you should have a business website. Create a powerful business Website

Establish A Presence More and more people are looking for services; products on-line than ever before. consumers' habits are changing. Some will move to a new area and very often rely solely on the Internet to learn about the new area, research or find out where to go to for what. Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a website. With a well-designed site, your small business becomes a real player on the internet and the industry you’re trying to penetrate. The more people know about you and your company, the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses! Create a powerful business Website

More Advertising for Less Money With a website you can have pages of full-color advertisements that run 24 hours a day, 7 days a week! You get to present yourself and your services to your customers using many descriptive pages, images, interactive elements, etc. This tends to build people’s knowledge of your product; trust, which in turn, makes them more likely to purchase your products and services. The Ability To Bolster Your Current Ad Campaign Having a web address included in your current ad campaign and people will turn to your site for more information. Gathering more information is often a first response to a well-run ad campaign. With your Website address listed in your ads, you will have people coming to your site to get more informed your services or product. Create a powerful business Website

Answering the same ole questions? Do you spend time answering the same types of questions for each of your clients? Well that may never stop, but there may be some hope! With a website you can put the answers to these frequently asked questions (FAQ’s)online & have your customers visit these pages for a little self service. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your Frequently Asked Questions page. Create a powerful business Website

Educate Your Customers The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions. So include articles of interest telling your potential clients about the benefits of your services. Now, when they call you to discuss your services, half the sale is already done; you've already given them your "pitch". You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather information FYI people retain 10 % of what they hear.20% of what they read.but up to 80 %of what they see. Create a powerful business Website

To obtain Referrals. Referrals are one of the best ways for small businesses to get new clients. On your website you can add a "refer a friend" link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This provides you the ability to increase your number of referrals and make it easy for people to refer business to you just by filling in an email address. Create a powerful business Website

To appear as an Expert in your field or industry. Writing content is one of the best ways to show you know what you’re talking about without having to say you know what you’re talking about. When someone comes to your website, or sees your articles demonstrating your knowledge;skills, they’ll automatically assume you’re an expert who knows what they’re talking about. You won’t have to say you’re an expert because it will be obvious. This will assist in gaining the trust for someone to do business with you. Create a powerful business Website

Obtain a more suitable Email address With your website domain you should also get email addresses for your business. And place onyour site a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you'll be saving both. SomePersonWhoBuildsWebsites@yahoo.comis not as professional asJohn@WebsiteByJohn.com Disclaimer: It is not necessary to have a website to have an email w/ custom domain. But I am sure someone who was researching you may take the domain name form your Email address with the thought of seeing a website. Create a powerful business Website

Gather Potential Customer Information With a website you can have a form for customers to enter their name & email addressin order to receive information on a product or receive marketing materials. You can then email your materials to all of the people whom have requested them…automatically.You don't even need to pay for printing or postage to do this. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales! RememberINFORMATIONis Create a powerful business Website

Section 2Why you Should Have A Website : We now should understand: • Reasons why you should have a website. • Establish a presences. • More Advertising for Less Money. • To Educate / Answer the same old questionsJust once… • To obtain a more suitable Email address. • Prove yourself an expert. • Gather Potential Customer Information. Create a powerful business Website

What are the Essentials for a Successful Website ? Create a powerful business website

Section 3What are the essentials for a successful website: In this section I will explain : • Loading. • Contact info. • updates. • user interaction. Create a powerful business Website

What are the Essentials for a Successful Website • The Site loads quickly. • A mistake that many companies make is to include large sized files of photos , sound and /or video on their site. This will cause the site to load slowly on an end users media device. End users are more likely to more on to another resource, rather than wait. Create a powerful business Website

What are the Essentials for a Successful Website • Contact information is easy to find. • Do you really want your potential customer searching your website to find out how to contact you ? No is the answer of course, so posted such that it is visible without scrolling when the website loads. Create a powerful business Website

What are the Essentials for a Successful Website • The site is frequently updated. • Keeping the site refreshed is key for companies that expect visitors to return. Do you read the same newspaper over and over? Create a powerful business Website

What are the Essentials for a Successful Website • The site provides user interaction. • One of the big advantages of this medium is that it allows for immediate interaction. Users can always send e-mail, fill out a form, enter a contest, or request information. Create a powerful business Website

Section 3What are the essentials for a successful website: We now should understand that: • The website needs to load quickly. • mistake that many companies make is to include large sized files of photos or sound or video on their site. • Contact information is easy to find. • The information reassures the visitor that the site belongs to an actual company. It also meets the needs of those who still prefer to call in an order into the company ,rather than e-mail it. • The site is frequently updated. • Keeping the site refreshed is key for companies that expect visitors to return. Do you read the same newspaper over and over? • The website provides user interaction. • One of the big advantages of this medium is that it allows for immediate interaction. Users can always send e-mail, fill out a form, enter a contest, request information or Chat / IM with a sales rep. Create a powerful business Website

Now that you understand what is a Website, How Many Consumers are online, and how a company website can expand their reach into the market place. You probably have one Question scribbled in your notes… Create a powerful business Website

Now What Create a powerful business Website

Section 4What are the next steps to having a Website: In this section I will explain : • Planning and Purpose. • domain name selection • What to look for in Hosting • DIY or Help Wanted? • Content Management Systems. • DIY more advise and Resources Create a powerful business Website

Adage plan 2 fail As the old adage goes, “if you fail to plan, you plan to fail.” Building a website without a plan is like constructing a building without blueprints. Create a powerful business Website

Or worst… showing up without your Business Plan to your next mentoring session. Create a powerful business Website

Step #1 Step1 PLAN THE WEBSITE!!!!! Create a powerful business Website

Set your purpose and goals.What is the purpose of your website? It’s important to identify your website’s purpose, as well as your target audience. You should also define your goals. How many visitors do you expect per month? How many do you expect will sign up for your newsletter? How much in sales do you expect to make? Set measurable, specific goals for your website that are in line with your marketing goals. Create a powerful business Website

Create a content strategy What kind of content will you be displaying on your website? Content is basically anything that gives your visitors information. It can include, but is not limited to: • Blog posts • Documents • Video • Pictures (such as in a gallery) • Slideshows • Embedded social media feeds (such as your Twitter stream or Facebook page updates) Create a powerful business Website

Structure your website. Decide what pages you’ll be using and what features will be on each one. Most websites have an About and Contact page, but the pages you use should meet your business’ needs. Create a powerful business Website

Create a budget.Whether you’re an established, mid-sized organization or a fledgling start-up, you should always set a budget for your website expenses. • Website domain ____ x ____years. • Website Hosting $_____x ____years. • Website design cost $_________ • Graphics / Stock images $_______ • Website content $___________ • Consultant expense $__________ • Software $________________ • Education $_______________ Create a powerful business Website

Domain Name The process of obtaining a Website address is very easy, although a lot of companies try to upsell you with dozens of unnecessary additional products. There are many places you can buy a domain from, but a couple of the most common are GoDaddy.com, register.com and networksolutions.com. You can start there and search to see if a specific domain name is available. If it is, you can buy it (or "register" it). Create a powerful business Website

Domain Name Selection Below, is a list of what I find indispensable when helping people select a great domain name. • Brainstorm 5 Top Keywords • When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. • Make the Domain Unique • Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com. • Only Choose Dot-Com Available DomainsIf you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one • Make it Easy to TypeIf a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value Create a powerful business Website

Domain Name Selection • Make it Easy to Remember • Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name. • Keep the Name as Short as Possible • Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media. • Create and Fulfill Expectations • When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. These websites are good examples of what I mean Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.comrequired far more branding because of their un-intuitive names. • Set Yourself Apart with a Brand • Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is a domain name like mortgageforyourhome.com is not as compelling as branded names like bankrate.com or lendingtree.com Continued. Create a powerful business Website

Next Step Web Hosting Create a powerful business Website

Web hosting If you're looking to build a Web domain, you need to find a Web host (a company that will store your files on its servers). Web hosting companies offer shared, dedicated and virtual server packages, but that doesn't mean that they're cookie cutter products. Web hosting is a varied landscape in which pricing, storage capacity, RAM, CPU power, databases, email accounts, and other factors are vital differentiators that separate one provider from the next. Shared web hosting is what most people mean when they refer to “web hosting”. It simply means that many customers’ websites reside on a single web server, and that the server’s resources (CPU and RAM) are shared among every customer account on the machine. A Virtual private server (VPS) is a virtualmachine sold as a service by an Internet hosting service. A VPS runs its own copy of an operating system, and customers have superuser-level access to that operating system instance, so can install almost any software that runs on that OS A dedicated Server, is all for your web applicationand is $$$$$. Create a powerful business Website

web hosting All Plans Include • Free Domain with annual plan • Free Email Addresses • Award-winning 24/7 technical support • One-click install of 200+ Free Applications • Unlimited Monthly Bandwidth • 1GB storage MySQL Linux and 200 MB storage Windows SQL Databases • Flexible, easy-to-use control panel • 24/7 security monitoring and DDoS protection • *99.9% uptime guarantee • *Money-back guarantee • USD $100 Google AdWords Credit - Restrictions Apply • USD $100 Bing Ad Credits - Restrictions Apply • USD $50 Facebook Ad Credit - Restrictions Apply • GoDaddy (Hosting plan example) as of June 23rd 2014 In computing, a denial-of-service (DoS) or distributed denial-of-service (DDoS) attack is an attempt to make a machine or network resource unavailable to its intended users. Create a powerful business Website

Do it Yourself Websites vs. Hiring a Web Professional Create a powerful business Website

Do it Yourself vs. Hiring A Web Person Although Creating a website without the help of a professional website developer can be rewarding. There are a few instances where it’s beneficial to turn to the professionals, such as in the case of an individual or company that’s looking for a complex website design or when regular updates or alterations are necessary. “Each company, organization or individual’s website needs are different”, Quick Summary: Both paths have their advantages and disadvantages, so you really need to look at where your time is best spent. Learning a new skill trait, or concentrating on what you know best your business. Create a powerful business Website

Welcome to: Creating a powerful business website.