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Engaging the Community: Catawba County's Innovative Use of Social Media for Citizen Engagement

In a world increasingly shaped by digital connections, Catawba County, NC, embraces social media to foster openness, collaboration, and trust within the community. This insightful overview, presented by Lee Worsley and Terry Bledsoe, explores how local government leverages Web 2.0 tools for transparency and public engagement. It highlights strategies for empowering citizens, engaging younger voters, and using platforms like Twitter, Facebook, and blogs to communicate effectively. With a focus on the future of public information, this initiative sets a precedent for governmental interaction in the digital age.

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Engaging the Community: Catawba County's Innovative Use of Social Media for Citizen Engagement

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Presentation Transcript

  1. Social NCCCMA Media Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC

  2. Web 2.0 • Openness • Collaboration • Community • Trust

  3. Content -> Tools -> Dialogue -> Control Share Users Add Value

  4. Crowd Sourcing BLOGS Social Networks Empower the Public Hashtags

  5. Web Site Newspapers Radio TV Citizen Engagement

  6. 18 Voters 32

  7. Meet Gavin 2000 to 2008 Age 18 to 44 Not Growing “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”

  8. Is it Really a Phone ?

  9. New Devices Change Expectations

  10. ? How did we get started? Public Information Strategy ICMA Report Buy In From Commissioners

  11. Yes BUT what is Catawba County doing? and why should you care?

  12. How Catawba County Uses Social Media

  13. Internal Sites Legislative Blog Environmental Health Twitter SharePoint

  14. Social Successful Tweeting Media

  15. Government Representative Vs Private Individual

  16. Privacy “no longer the social norm.” Mark Zuckerburg Founder of Facebook

  17. Hints • Try to create interesting and valuable content • Be honest and respectful in online postings • Think before posting/ think before replying Think Before You Tweet!

  18. ? Comments Allow or Not Moderated or Not Who Monitors What Criteria Spam Who Responds Do You Respond

  19. ? Public Records What Is? What Isn’t? Covered by Current Policy Third Party Sites How do You Capture March 5, SOG Workshop

  20. ? Policy Professionalism Professional Sites vs Personal Sites Who Decides if a Site is Needed Transparency Comments Capturing Public Record Personnel – Web searches for employment

  21. Resources • Does not take a consulting firm to bring up a Social Networking site. • Think beyond traditional webmaster and PIO • Look down the hall • Use online tools • Link feeds from existing sources • Most Popular Sites • Facebook, My Space, Twitter, Flickr, YouTube • Tools • Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

  22. Yes BUT what are you doing?

  23. New Media for Local Government

  24. Social NCCCMA Media Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC

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