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Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces

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Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces

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  1. Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces Ayelet Baron, Director, Social Networking and Collaboration May 28, 2009

  2. NetHope NetHope • Founded in 2001 • 26 international NGO consortium • $33B+ programs in 150+ Emerging Market Countries supported Connectivity • Cisco Relationship • Cisco Leadership Fellows (3) • Impact Grants/Cisco “Store” • NERV, NetReliefKit (NRK) and similar mobile direct response solutions Emergency Response Capacity Building Shared Services Deliverables • Strategic programs • ICT4D Healthcare working Group/mHealth • Proof of concept • Social Networking ICT for Development

  3. We need to collaborate or perish Shared Specialization Joint Projects “What can we build together?” Increasing Levels of Trust Partnering “How can we work with corporations?” Basic Info Sharing “What are my peers doing?”

  4. THIS PRESENTATION WAS CREATED NOT BY ONE PERSON, BUT BY MANY IT’S A PRESENTATION ABOUT THE POWER OF CONNECTING WITH PEOPLE ONLINE AND USING COMMUNITIES TO GET IT DONE http://www.flickr.com/photos/pogonophobia/

  5. HOW MEDIA IS CHANGING FOREVER

  6. SOCIAL MEDIA HAS BECOME UBIQUITOUS

  7. BUT THIS ISN’T THE POINT

  8. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008

  9. BUT THIS ISN’T THE POINT EITHER

  10. Influence Revolution Consumers dictate PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Talk face to face Personal blog Comments on blogs Phone call Social network page Comments on websites Talk face to face Widgets Viral emails Talk to shop worker Phone call Consult a professional Video sharing site Auction websites Talk face to face Talk to shop worker Readers Letters Photo sharing site Wish lists Talk to shop worker Consult a professional Phone in; TV / Radio Chat rooms Ratings on retail sites Readers letters SMS Message boards Reviews on retail sites Phone in; TV / Radio Government, monarchy, religious institutions dictate the agenda Social Bookmarking Price comparison sites Email Professional media dictate Instant Messenger Chat room Social shopping sites Universal McCann, When Did We Start Trusting Strangers?

  11. Social Media Is Counter-intuitive To Communications Media COMMUNICATIONS MEDIA SOCIAL MEDIA Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation

  12. COLLABORATING ONLINE

  13. The internet is for people. For people to form groupsGroups with shared purposes David Cushman, Brando Digital…http://fasterfuture.blogspot.com/ http://flickr.com/photos/joeshlabotnik/

  14. WE HAVE TO RELEARN WHAT WE THINK WE KNOW http://www.flickr.com/photos/adviceposters/sets/72157602720078403/

  15. ONLINE COMMUNITIES CAN BE A PUZZLE UNTIL YOU REMEMBER THEY ARE ALL HUMAN AND STOP TRYING TO CONTROL THEM www.spy.org.es/upload/actuacion/imagen-35.jpg

  16. UNTIL YOU REMEMBER THAT IT’S NOT ABOUT THE TECHNOLOGY "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/

  17. “It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/

  18. “Our focus should be not on emerging technologies but on emerging cultural practices.” – Henry Jenkins, Professor of Comparative Media, MIT and author of Convergence Culture: When Old and New Media Collide Faris Yakob, Chief Tech Strategist, McCann Erickson New York…http://farisyakob.typepad.com/

  19. If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work. Clay Shirky, 2005 Dan Thornton, Bauer…http://thewayoftheweb.net/ Pic by skeddy in NYC on Flickr (CC Licence)

  20. 3 THE CITIZEN SECTOR

  21. Emerging Markets Lead The Super Influencers Super Influencers by country, share of active users

  22. Mobilising Offline And On 500,000 blog posts 35,000 volunteer groups 200,000 events 4.8 million facebook fans http://www.flickr.com/photos/picturesofthings/3009655146/ Ben Akin-Smith, Head of Strategy, Enable Interactive…http://www.akin-smith.com/

  23. The conversation is powered by Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) SOCIAL MEDIA DEFINED

  24. Twitting for Charity: • Twitter co-founder Biz Stone launched a campaign asking those with Sept. birthdays to accept online donations in leui of gifts this year • Donations for Charity:Water, which builds wells in Ethiopia. • Many did: the site claims to have raised $393,000 since the end of August. Are Twitter Users More Generous than Facebook? Dollars per Click Through Twitter: $4.50 Facebook: $0.29

  25. NING Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  26. NING Quickly collect people and information via: Forums Task assignment Discussion Breaking news (internally) Blogs Breaking news (externally) RSS aggregators Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  27. WIKI Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  28. WIKI Static information @ www.hurricanewiki.org Shelters Donations / volunteering Where to get more info Two others started and abandoned Ported info over fromKatrinaWiki.info Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  29. TWITTER Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  30. TWITTER Calls for volunteers Engineered Twitterstorm alerts from government sources Created an “I’m okay”alert system (whichwe later abandoned) Engineered Twitter news alerts about the storm Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  31. So what happened? Approx. 350 volunteers within the first 24 hours Approx. 700 volunteers total Expanded to cover entire hurricane season Significant traffic to NING and wiki Significant media coverage Source: Disaster Relief 2.0 How the social web lent a helping hand during the hurricane season of 2008 http://deannazandt.com

  32. Ongoing Dialogue: Creating Sustainable Online Network

  33. Romanus Berg, CIO, Ashoka by @SamTheButcher Mark Dronzek, CIO, Family Health International

  34. Collaborative Approach Romanus Berg, CIO, AshokaHis team develops and manages a global operations platform integrating 12 programs that cover over 60 countries.  Romanus joins Ashoka from Oceana, where he served as VP of Global Operations. There his team rapidly pushed a fully integrated operations footprint spanning over 10 time zones across Europe, North and South America - all via an initial growth timeframe of under two and a half years. Born in Guatemala to German immigrants, Romanus attended university in France and Germany before obtaining a BS in Computer, Mathematical, and Physical Sciences from the University of Maryland. After graduation, he helped build public-private bridges supporting the successful $1.8 billion privatization of the United States Enrichment Corporation; he continued to work across public, private and social sectors to find his true calling in developing sustainable, competitive advantages for substantive missions at the intersection of communities, practice and technology.  Mark Dronzek, CIO, Family Health International. Mark has more than twenty years of experience spanning leadership positions in pharmaceuticals, start-ups, state and federal government and overall technology management. His roles during the past ten years have had a global focus, including multi-language IVRS for clinical trials, ERP development and implementations, business processes and infrastructure deployment. In his current role, he is CIO for $400M organization conducting work in over 70 (developing) countries for research and public health services and programs; over 1,500 partners including U.S. government, private sector and foreign governments; areas of responsibility include: global infrastructure, application development, legal and regulatory compliance, knowledge management, service desk (ITIL-based) and data center operations. He has a BA in English from Wake Forest University, is a member of CIO Executive Council and is currently testing for his black belt in Tae Kwon Do.

  35. Family Health International:Driving Global Communities of Practice • Global collaboration to drive solutions and integrated services • More than 2,100 employees in more than 70 countries • Proven track record in being pioneers in aid • Strong relationships with governments, agencies and foundations Every country has its own unique challenges therefore the solutions need to be tailored specifically to those challenges

  36. Geographic Information Systems (GIS) Mapping in Nepal • Excel spreadsheet of health facilities for an HIV program identified listing of sites • Initial weeks of the program, sign-up was very poor or non-existent • Analyzing the facility locations in a geographically spatial (and visual) context, majority of healthcare facilities were located away from the target populations • After re-assigning locations of healthcare facilities to areas of the target populations (easily viewed with GIS), sign-ups increased dramatically …. and had to be stopped to ensure quality of care • Highly successfully program since. Without GIS, the program would have been dramatically redesigned – but due to erroneous and incomplete information rather than the quality of the program itself

  37. Kenya HIV Spatial Projections • GIS enables visually forecasting where HIV-infected populations will expand to based upon population growth and current HIV prevalence • Enables us to build or expand healthcare facilities closer to the affected populations, project the number of resources and supplies needed … and where, and to identify other positive or adverse impacts based on geographic locations (accessibility of roads, electricity, water, etc.). • Establishing a Center of Excellence (COE) to support GIS for NGOs will help regional communities compress the time it takes to share innovations between the field and global communities • Through FHI’s existing CoP pilots (four pilots), two of the world’s experts on malaria recently discovered…that they both worked for FHI • By providing a CoP, we can literally enable interaction which until this time did not, or could not, occur

  38. 45 THE PROBLEM: “LANGUISHING IN SILOS” • Social entrepreneurs achieve great change—but their social innovations often become fragmented and stuck in local communities Diffusion is slow, and investment capital has trouble finding its way to successes; innovation often dies on the vine, or fails to replicate flickr.com/photos/polandeze

  39. ACCELERATE INNOVATION AND INCREASE MARKET-MAKING Linking entrepreneurs to others catalyzes more knowledge and innovation and accelerates the rate of change Linking new and faster innovation to other networks--citizen sector organizations, corporations and funders—strengthens the “community of practice”– and enables new markets to form Increased innovation finding more resources—knowledge, talent, financial—increases sustainability and growth for all http://www.flickr.com/photos/8998965@N05/

  40. Building A Sustainable Online Network of Social Entrepreneurs and Practitioners for Social Good Moving from knowledge repositories (people-to-information) to knowledge collaboration (people-to-people)

  41. OBJECTIVES Pilot an online network of practitioners and social entrepreneurs to create dialogue to drive incremental change around solutions Create a scalable “social innovation toolkit” for the developing world to drive an adoption strategy that can be expanded and sustained by other practitioners Focus on the citizen sector as the baseline for implementing successful communities http://www.flickr.com/photos/arbegofoto/

  42. Challenges • 80% of Uganda’s people survive on less than $2 a day, most live in rural areas and are fully dependant on agriculture for their livelihood • Majority is cut off from education programs that would enable them improve their farming practices for diversity, increased productivity and, ultimately, improved livelihoods • Wealth of unique and indigenous information that could benefit thousands of farmers across the country and beyond is tied up in small villages that are scattered all over the country • Farmers often lack direct access to markets that pay them a fair price for their produce • Sale of produce by farmers is often done through middlemen who exploit them by offering in rural places prices much lower than the going market rate for the same products in urban areas

  43. The Solution • Vincent Bagire established a network of farmers’ groups and a mechanism for knowledge transfer between them to boost the yields from their farms and ultimately to address persistent poverty in rural areas of Uganda • Uses variety of ICT tools such as a website, blog post, SMS, printed how-to guides and monthly knowledge sharing meetings, exchange visits between farmers groups and an annual knowledge fair to enable farmers from different parts of the country to share knowledge and best case practices • Farmers from different cultures and parts of the country are learning and sharing indigenous agricultural practices as new ways to diversify and improve their yields • With over 30 ethnic groups in Uganda, each with its own indigenous farming methods, Vincent’s model grows and spreads nationally

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