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CENTURY ROOFING

“ We’ve got you covered”. CENTURY ROOFING. Overview Concept Target Audience On-Air Content Digital Elements Campaign Summary. AGENDA. Target Audience Homeowners Primarily outside Johnson County Mid-Upper Middle Class Objective

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CENTURY ROOFING

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  1. “We’ve got you covered” CENTURY ROOFING

  2. Overview • Concept • Target Audience • On-Air Content • Digital Elements • Campaign Summary AGENDA

  3. Target Audience • Homeowners • Primarily outside Johnson County • Mid-Upper Middle Class • Objective • Get target audience to call Century Roofing and schedule an appointment. • Create name awareness in the Kansas City area and grow business outside of new construction and Johnson County. TARGET/OBJECTIVE

  4. Capitalizing on creative that is humorous and memorable, Entercom Radio will create a campaign for Century Roofing that will introduce a new character of “Rufus the Dog”. Rufus will be used in a funny way to create awareness for Century Roofing so it is what stays top-of-mind for Kansas City homeowners. Entercom will integrate additional endorsements with Mike Shanin in order to play up the trustworthiness and longevity of the company. CONCEPT

  5. Weekly Exposures = 22x (:30) ads Weekly on-line Streaming Impressions = 1,000 Every other week – 2 weeks per month Exposures: 44 (:30)’s On-line Streaming Impressions: 2,000 Investment: $5,900net On-Air

  6. Banner Ads • Streaming • RovionAdvertising Rovion = $4,500 /month 100,000 impressions Banner = $450 /month 30,000 impressions DIGITAL ELEMENTS

  7. Century Roofing Case Study “We are impressed that there are so many things we can do with you (Entercom) beyond just spots on the radio to get our name out there.” – Scott Gratz-Cornolo, owner Once the endorsement with MikeShaninstarted they received four (4) new re-roofing jobs within two months and have other pending re-roofs. Mike Shanin, KMBZ

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