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Food Service Marketing

Food Service Marketing. Goal 2.02. Analyzing the Market Place. m arketplace= location, people, atmosphere of a particular geographic area research these factors to see if a business can be successful How busy is the location at mealtime?

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Food Service Marketing

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  1. Food Service Marketing Goal 2.02

  2. Analyzing the Market Place • marketplace= location, people, atmosphere of a particular geographic area • research these factors to see if a business can be successful • How busy is the location at mealtime? • Is the location convenient and accessible to a large number of people? • What products will I offer? • Is there a need for my product? • How much will the space cost? • Is the area growing?

  3. Marketing Strategies • plan of action • must be well planned • consider: • location • customer base • competition • trends

  4. Location • What can I afford? • Should I build or renovate? • Why did the last owner leave? • What are the traffic patterns? Is it easy to access my business?

  5. Customer Base • clientele- the people who will be the business’s main customers • What type of people do you want to attract? (young, old, business people, health conscious) • market segment- a specific type of clientele • mass marketing- market to all possible segments • target market- market segment that you want to attract • focus on customer base when advertising

  6. Competition • Will my business have competition? How many competitors will I have? • How close in proximity is my competition? • How will I be different from the competition?

  7. Trends • Is the location in an established area with other thriving businesses? • Will customers have easy access to my business? • Is there adequate parking? • Are there business nearby that could attract customers to my business? • What is the future plan for my location?

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