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SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010

Creating Methodist-branded Fliers, Posters and More : USING MICROSOFT PUBLISHER. SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010. What should Methodist-branded materials look like?. What should Methodist-branded materials look like?.

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SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010

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  1. Creating Methodist-branded Fliers, Posters and More:USING MICROSOFT PUBLISHER SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010

  2. What should Methodist-branded materials look like?

  3. What should Methodist-branded materials look like?

  4. What should Methodist-branded materials look like?

  5. What should Methodist-branded materials look like?

  6. What should Methodist-branded materials look like?

  7. Elements of a publication • Logo • Tagline • Text (font) • Color • Background • Gradient band

  8. Bringing the elements together

  9. Design Overview

  10. The Methodist logo

  11. Methodist tagline • Our approved tagline, “Leading Medicine,” supports our position as a brand and conveys a message of strength and progress in our industry

  12. Logo tagline lockup • The “Leading Medicine” tagline should always appear in a lockup with the logo— never independently without the logo

  13. Logo tagline lockup

  14. Logo tagline lockup

  15. Logo dos and don’ts

  16. Choose the type of logo based on end use • Web – JPG • Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Publisher – JPG, TIF or WMF (transparent background)

  17. Choose the type of logo based on end use • Professional Printing – PDF, TIF or EPS (transparent background) • (*Note: If a vendor requests an Illustrator file or a vector file, he or she is referring to an EPS. Although there are nonvector EPS files, all EPS files on the intranet are vector files.)

  18. Fonts • In the event that Helvetica Neue is not installed, Arial may be substituted

  19. Type treatment • Section title (main headline) – Palatino • Headings – Helvetica Neue or Arial • Subheadings – Helvetica Neue or Arial • Body – Palatino

  20. Headline treatment

  21. Colors

  22. Color combinations

  23. Working with color • CMYK Color • This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c • The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine

  24. Working with color • The Pantone Matching System® (PMS) • PMS produces a specific color. It contains hundreds of colors, light to dark, bright to pastel; each designated by a number • PMS colors are typically used in one and two color printing and are also called spot color or flat color • Inkjet and color laser printers are not able to produce PMS colors accurately

  25. Working with color • RGB Color • RGB stands for red, green and blue and makes up onscreen color. The RGB model is used for projects that will only be seen on a screen and not printed • RGB is the right choice for projects like websites, PowerPoint presentations and Acrobat .pdf files

  26. Color bands

  27. Creating a publication • Begin with the end in mind • What do you want to say? • Who do you want to say it to? • What is the best way to get your message out? • When do you need to get your message out? • What is your budget?

  28. E-mail distribution • Brand standards apply including font, color and logo usage • Convert Publisher and other attachments to a small PDF • Use an attention-grabbing subject line

  29. Print projects • Publisher templates are available for trifolds, newsletters, fliers and posters • Brand standards apply including font, color and logo usage • Stock photography is available in the Methodist Stock Photo Center

  30. Commercial printing • Talk to your printer before getting started • Image size and quality matters • Send final files as a high resolution PDF

  31. Break time • Launch Microsoft Publisher and open the publication.pub file and the Survey flier MTC.pub file the poster folder in your project folder • 15 minute break

  32. Working with images • How do I know if my image is big enough? • Images for print project should be at 300 dpi (dots per inch) • Here’s how to do the math Pixels/300= dpi

  33. Working with images • 2448/300= 8.16 inches • 1632/300=5.44 inches • The maximum size of this image at 300 dpi is 8.16 in. wide x 5.44 in. tall. • If a printer or vendor asks for a high resolution image or logo, this is what he or she is asking for.

  34. Microsoft Publisher exercise • Questions from the tutorial

  35. Creating a poster • Assignment: create a survey poster • Open the following flier in Microsoft Publisher: Survey flier MTC.pub

  36. Homework: creating a postcard sized flier • Assignment: update a flier created using the old brand standards to the new brand standards • Open the following flier in Microsoft Publisher: Primary Care Clinic flier.pub • You may send it to me for review if you want some feedback

  37. Using Adobe Acrobat • Many printers do not accept Microsoft Publisher files • Provide your printer with a high resolution PDF • When distributing a Publisher flyer by e-mail, convert to a small PDF

  38. Using Photoshop • You can find handout on the intranet on using Photoshop to edit you images for commercial printing • Visit http://www.tmh.tmc.edu/images/photo_center/Gallery/publisherclass.html

  39. Q&A

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