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Spring 2011 European Tours Proposal

Discover our innovative proposal for European tours targeting American travelers, developed by Ellen Latsky of Quest Specialty Travel. Our focus is on providing significant experiences while prioritizing safety and comfort for all age groups, particularly targeting travelers aged 45-65. By utilizing local guides and transportation, we ensure cultural exchanges and educational opportunities. Join us for adventures like the 135-mile bike tour from Palma to La Puebla in Mallorca, designed for diverse physical abilities. Explore with us and learn from the world!

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Spring 2011 European Tours Proposal

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  6. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  7. Focus Group Analysis-Conclusions • General Conclusions • Stress safety issues and concerns • Target tours for 45-65 yr. olds • Target economic travelers of all ages • Expand adventure tour offerings

  8. Mediterranean Islands Bike TourMallorca Spain Travel for 135 miles from Palma to La Puebla over 6 days A view of the beach along the north side of Mallorca near the village of Alcudia.

  9. On-line Survey Results

  10. Adventure Series

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