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SWOT Analysis: Film Blogs

SWOT Analysis: Film Blogs. Slash Film. First Showing. SLASH FILM STRENGTHS. Blog recognitions at the top to show credentials. At bottom, blog leads you to “cool posts” from other sites related to film. Connected to Twitter & Facebook (link icons every page).

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SWOT Analysis: Film Blogs

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  1. SWOT Analysis: Film Blogs Slash Film First Showing

  2. SLASH FILM STRENGTHS • Blog recognitions at the top to show credentials. • At bottom, blog leads you to “cool posts” from other sites related to film. • Connected to Twitter & Facebook (link icons every page). • Writing contributors listed on every page. • Easy navigation tabs at top. • Offers other medium suggestions related to movies. • Art, Books, Toys, Gear etc.

  3. Slash Film Weaknesses • Audio commentary not updated(2009 last entry). • Mediocre design- Doesn’t have film aesthetic. • Clutter- Too many flash ads next to each other • Movie release schedule tab, but not available yet. • Live broadcasts are set to private. • No original videos available to watch.

  4. Slash Film Opportunities • Producing original videos for blog to appeal to visual learners and have wider variety of mediums. • Film site should have more video. • More exciting blog design to keep people engaged & inspire to explore. • Make live broadcasts open to public so it isn’t cutting off opportunities to connect with audience. • Needs section for public feedback on movies to make more interactive.

  5. First showing strengths • Recurring podcast show called “The Golden Briefcase.” • Home page is an “about us” and has list of contributing writers to know identity of site. • Easy to navigate movie release schedule. • Connected to Twitter & Facebook. • Unique sections: movie posters & short films.

  6. First showing weaknesses • Cluttered with ads-overload of information. • In trailer section, video doesn’t play when you click on the play button of the photo still. • Apps section tab doesn’t open.

  7. First showing Opportunities • Make own videos to appeal to visual audience. • Create cleaner design on right, so there is no clutter to distract. • Makes apps section available to encourage the audience to connect to site in other ways. • Create section for public feedback to be more interactive.

  8. Threats to Both • Hollywood.com • Video interviews • Trending stories • Photo & celeb section • Cleaner design • Fandango isn’t a blog, but is a significant threat • Has public feedback on movies • Has media & acclaimed critic feedback

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