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The Kids are Alright. Millennials and their information behaviors

The Kids are Alright. Millennials and their information behaviors. Stephen Abram VP Innovation, Library Leadership Academy Jan. 26, 2006 . Some slides courtesy of Rich Sweeney, NJIT . Zac’s Media and ‘Zine. 8.5 hours digital media Downloads MP3’s and TV shows and movies

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The Kids are Alright. Millennials and their information behaviors

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  1. The Kids are Alright.Millennials and their information behaviors Stephen Abram VP Innovation, Library Leadership Academy Jan. 26, 2006 Some slides courtesy of Rich Sweeney, NJIT

  2. Zac’s Media and ‘Zine • 8.5 hours digital media • Downloads MP3’s and TV shows and movies • Downloads mainstream media – Jon Stewart • Assembles and publishes 1 hour TV show with ads • But, also • Publishes a zine in dead tree format too. • Small Feedback loop in IM and eMail

  3. Sydney’s Publishing • 3,000 IM Buddies • Small website, blog and photo blog • Original MP3 files • Gymnast searches / coach • Rock Band and concerts - tracks • Directs Documentaries • Writes and Acts in short digital films

  4. Information Engagement Ladder Stimulate/Live Present/Teach Argue/Defend Act on/ Discuss Content Source Situation Read/View Dr. Thomas Davenport

  5. Intelligence and Learning Styles • Visual/Spatial (Picture Smart) • Verbal/Linguistic (Word Smart) • Musical/Rhythmic (Music Smart) • Logical/Mathematical (Number Smart) • Bodily/Kinesthetic (Body Smart) • Interpersonal (People Smart) • Intrapersonal (Self Smart) • Piaget, Bloom, Gardner, etc.

  6. Information Literacy • Standard Curriculum Components • Mathematics / Arithmetic • Science, Biology, Physics & Chemistry • English, Languages • History, Geography, Politics, Sociology • Music, Art, Phys ed. • Guidance, Religion

  7. Information Literacy • Information literacy is integrally tied every aspect of the curriculum: • Mathematical logical thinking skills - Math and Arithmetic • Scientific method - Sciences • Criticism, interpretation and comprehension - English and languages • Analytical thinking - History, Geography • Interpretive and imaginative- music, art & phys ed. • Inter and Intrapersonal skills - Religion, Guidance, etc. • There is an imperative for people to have a lifelong curriculum - a personal learning strategy

  8. People and Portals Persona focused user experiences Mike Heath Henry Zachary Dianne Patty Jennifer Brendan Brian Jamal Archetypes not stereotypes

  9. Taking The Knowledge Positioning

  10. Accelerated Learning: Virtual Libraries for the Millennial Generation “They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews.com, and “Millennials” was the clear winner.” http://www.generationsatwork.com/articles/millenials.htm Claire Raines Associates Managing Millennials 2002

  11. MillennialsBorn 1978* - 1994Ages 9 to 25* *Experts differ on start date and end date of generation : 1975-1982 to 1994-2000

  12. MILLENNIAL CHARACTERISTICS

  13. MILLENNIAL PANEL The qualitative research we’ve done . . .

  14. Insight & Futurist Group 10/2000 www.enterprisingmuseums.com

  15. “..let me just say that an inflection point is a time in the life of the business when its fundamentals are about to change.” p. 30 The DEMOGRAPHICS (Millennials) are that library inflection point. Andrew S. Grove Only the Paranoid Survive; How to Exploit the Crisis Points That Challenge Every Company and Career. Doubleday, New York 1996

  16. “Generation XBorn 1965 – 1977*Ages 28 - 36 * Experts differ on end date of generation : 1974-1981

  17. “..the youngest Americans polled, those between the ages of 18 and 24 [Now ages 26-32], are the least enthusiastic boosters of maintaining library buildings. They also are the least enthusiastic of any age group about the importance of libraries in the digital future.” GEN X (Not Millennials) Buildings, books, and bytes. Benton Foundation Report 1996 www.benton.org

  18. “The ‘behind the curve’ metaphor permeated the focus group participants in other ways. When they think about the role of libraries in the future, they placed libraries firmly in the past. In 30 years, they said, libraries would be relegated to a ‘kind of museum’ where people can go and look up stuff from way back when.”GEN X (Not Millennials) Buildings, books, and bytes. Benton Foundation Report 1996 www.benton.org

  19. Nine Impact Factors BELIEFS:PRINCIPLED ADAPTIVE DIRECT EXPECTATIONS FOR TECHNOLOGY:FORMAT AGNOSTICNOMADIC MULTITASKING BEHAVIORS EXPERIENTIAL INTEGRATED COLLABORATIVE “Born with the Chip” Stephen Abram, Judy Luther. Library Journal. New York: May 1, 2004. Vol. 129, Iss. 8; p. 34 (4 pages)

  20. “They are fundamentally different in outlook and ambition from any group of kids in the past 50 to 60 years. The differences between us and them are not insignificant or academic, because the wave that is approaching is very big, nearly as big as the baby-boom generation.” Brian O’Reilly, “Meet the future” Fortune, New York; July 24, 2000

  21. “These two [Boomers & Gen Y] (or three) [Gen X] generations may exist side by side, but they have different agendas that will influence planning at many levels.” The war of the ages; Christopher Williamson; Planning, Chicago; Jul 2002; Vol. 68, Iss. 7; pg. 4

  22. Millennials • “The baby boomers generally had children later and in smaller numbers than their prewar generation parents. But when they did start reproducing, from about 1970 to 1995, they did so with a vengeance. The result: the growth in the under-18 population that's already reverberating in classrooms today.” The war of the ages; Christopher Williamson; Planning, Chicago; Jul 2002; Vol. 68, Iss. 7; pg. 4

  23. “When asked about problems facing their generation, many Millennials respond that the biggest one is the poor example that adults set for kids.” UNDERSTANDING THE NEW STUDENTS. By: Oblinger, Diana. Educause Review, Jul/Aug2003, Vol. 38 Issue 4, p36, 8p, 1c;

  24. Number of children under 18:1966 69.9 million1976 65.1 million1986 62.8 million1998 71.4 million Debra Baker, “Move over baby boomers” ABA Journal; Chicago; June, 1999

  25. Leaving Workforce over next 10 years New to Workforce over next 10 years Canada is little different

  26. How do Millennials answer: Is Change Usually Positive?

  27. How do Millennials answer: Is Change Usually Positive? Yes!! OPTIMISTIC

  28. “74% of the students expect to be better off than their parents in terms of income and quality of life over their lifetime.” OPTIMISTIC Sixty-five Per Cent of College Students Think They Will Become Millionaires. Ernst and Young 2001 Poll http://www.pressi.com/us/release/35870.html

  29. “50% say having flexibility in planning a career around major life events is the most important element for achieving a good balance between a career and personal life.” FLEXIBILITY

  30. “"When you look at the generation coming up now, I think the thing that generation will value more than anything is flexibility," Friedman said. "People want to have a more balanced life."p.17 FLEXIBILITY Gen Y in search of flexibility Larry Rulison. Philadelphia Business Journal. Philadelphia:  Sep 19, 2003. Vol. 22, Iss. 31;  pg. 15

  31. By and large, 20-somethings aren't panicking. Their generation tends to be more flexible, expecting to take many different jobs during their careers. Even as job layoff numbers are skyrocketing, many are still taking risks and are confident of their futures. p.356 CONFIDENT “South Florida Sun-Sentinel December 21, 2001, Friday 2 STAR EDITION SECTION: A; Pg. 52

  32. “The biggest distinction between leading Gen Ys and their Gen X predecessors is probably their attitude toward money. Today’s leading Gen Ys are optimistic about their earning power.” HIGH EXPECTATIONS American Demographics; Ithica, Sep 2001

  33. In a March 2001 Northwestern Mutual poll of college seniors, 73 percent said they thought it very likely they would be able to afford the lifestyle they grew up in; and 21 percent said they thought it was somewhat likely.” HIGH EXPECTATIONS American Demographics; Ithica, Sep 2001

  34. “We want everything to be easy, and we want it now," said Katie Smith, a student at the University of Florida. "We have no patience.” HIGH EXPECTATIONS “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 2002; Andea Lillo;

  35. “We have no patience. The Gen Y consumer is brand-and–store loyal, she said, but the store must provide choices and have them in stock, or they will go elsewhere.” MORE CHOICES “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 2002; Andea Lillo;

  36. “The benchmarks of security treasured by older generations - career tracks with big, established companies and steady salaries - don't hold the same appeal for many in their 20s.” “South Florida Sun-Sentinel December 21, 2001, Friday 2 STAR EDITION SECTION: A; Pg. 52

  37. Millennials • “About a fifth of these echo boom children are the offspring of immigrants who arrived in the U.S. during the 1980s and who often had relatively large families. The ethnic profile created by these immigrant children is far different from the white and black 1950s and 1960s.” MORE DIVERSE The war of the ages; Christopher Williamson; Planning, Chicago; Jul 2002; Vol. 68, Iss. 7; pg. 4

  38. MORE FRIENDS

  39. MORE FRIENDS

  40. MORE FRIENDS

  41. MORE FRIENDS

  42. “The great majority (85%) of college students own their own computer, and two-thirds (66%) use at least two email addresses.” p. 6 The Internet Goes to College, Pew Internet and American Life Project by Steve Jones, Mary Madden et. Al, Sep. 2002 http://www.pewinternet.org/reports/pdfs/PIP_College_Report.pdf INTERNET NATIVES

  43. “College Internet users are twice as likely to have downloaded music files when compared to all Internet users: 60% of college Internet users have done so compared to 25% of the overall population.” p. 6 The Internet Goes to College, Pew Internet and American Life Project by Steve Jones, Mary Madden et. Al, Sep. 2002 http://www.pewinternet.org/reports/pdfs/PIP_College_Report.pdf INTERNET NATIVES

  44. “College Internet users are twice as likely to use instant messaging on any given day compared to the average Internet user. On a typical day, 26% of college students use IM; 12% of other Internet users are using IM on an average day.” p. 6 The Internet Goes to College, Pew Internet and American Life Project by Steve Jones, Mary Madden et. Al, Sep. 2002 http://www.pewinternet.org/reports/pdfs/PIP_College_Report.pdf INTERNET NATIVES

  45. “Nearly three-quarters (73%) of college students say they use the Internet more than the library, while only 9% said they use the library more than the Internet for information sharing.” p. 3 The Internet Goes to College, Pew Internet and American Life Project by Steve Jones, Mary Madden et. Al, Sep. 2002 http://www.pewinternet.org/reports/pdfs/PIP_College_Report.pdf INTERNET NATIVES

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