Dr.Sangkae Punyasiri DBA Intake 3

1. Provincial Brand De velopment of Agricultural Product and Tourist Attraction in Nakhonpathom Province, Thailand Dr.Sangkae Punyasiri DBA Intake 3

2. Research Significance Due To Decreasing Number of Tourists in Nakhonpathom Province To Develop the Provincial ‘s Strategic Plan of Tourism Promotion: Investigate Thai Tourist Behavior Analyze Agricultural Products Analyze Tourist Attractions Dr.Sangkae Punyasiri DBA Intake 3

3. Core Objectives Aim is to make NKPT a ‘must see destination’ by: Establishing a successful brand Provide Farmer with routes to markets Offer Local People guidance and support Promote a greater understanding of tourism in Community Dr.Sangkae Punyasiri DBA Intake 3

4. Research Questions What are the Thai Tourists Behaviors of Buying Agricultural products and Tourist Attractions in Nakhonpathom Province? What are the Top-Five Brand of Agricultural products and Preferred Tourism Attractions in Nakhonpathom Province? Who are the Key Competitors of Nakornpathom Province regarding the Top-Five Brand of Agricultural products and Preferred Tourist Attractions? What should be the Plan to Promote Agricultural products and Tourist Attractions in Nakhonpathom Province? Dr.Sangkae Punyasiri DBA Intake 3

5. LiteratureReview Situation in Tourism Industry in NKPT Thai Tourist Behavior of the Agricultural Products and Tourist Attractions in Nakhonpathom Province Survey Research by using Questionnaire to 400 Thai Tourists Top-Five of the Agricultural Products an Tourist Attractions in Nakhonpathom Province Key Competitors of Nakhonpathom Province Regarding the Top-Five Brand of Agricultural Products and Preferred Tourist Attractions Participatory ActionResearch-(PAR) by Collaborative ApproachofStakeholders in Community Provincial Brand Development of Agricultural Products and Tourist Attractions in Nakhonpathom Province Dr.Sangkae Punyasiri DBA Intake 3

6. Questionnaire Survey based on Who is in the target market? What does the consumer buy? Why does the consumer buy? Who participates in the buying? When does the consumer buy? Where does the consumer buy? How does the consumer buy ? Dr.Sangkae Punyasiri DBA Intake 3

7. Results from Survey Dr.Sangkae Punyasiri DBA Intake 3

8. Sex Who? Male 39.50% Female 60.50% • Age 31 – 40 ปี 31.50% 21 – 30 ปี 33.50% Dr.Sangkae Punyasiri DBA Intake 3

9. Status Married 53% Single 44.50% • Education High school 25.25% Undergraduate75% Dr.Sangkae Punyasiri DBA Intake 3

10. Occupation Employee 21.50% Government19.50% Business O 27.50% Dr.Sangkae Punyasiri DBA Intake 3

11. Salary ต่ำกว่า 5,000 20.75% 10,001 – 20,000 25.75% 5,001 – 10,000 33.50% Dr.Sangkae Punyasiri DBA Intake 3

12. ที่อยู่ อื่นๆ 14.25% Bangkok 38.50% NKPT 10.25 % Ratchaburi 12.25% Dr.Sangkae Punyasiri DBA Intake 3

13. Top-Five Brand of Thai Agricultural Products อันดับ 1 Pamelo 64.50% อันดับ 2 Koa-Lam 58.00% อันดับ 3 Pork 56.50% อันดับ 4 Coconut-Jelly 54.00% อันดับ 5 Preserve Pork 49.50% 5 3 4 1 2 Dr.Sangkae Punyasiri DBA Intake 3

14. Pamelo Dr.Sangkae Punyasiri DBA Intake 3

15. Koa-Lam ( glutinous rice roasted in bamboo joints ) Dr.Sangkae Punyasiri DBA Intake 3

16. Pork Dr.Sangkae Punyasiri DBA Intake 3

17. Coconut-Jelly Dr.Sangkae Punyasiri DBA Intake 3

18. Preserved Pork Dr.Sangkae Punyasiri DBA Intake 3

19. Amount of Money Spent each time 401 – 600 24.75% 201 – 400 40.75% Dr.Sangkae Punyasiri DBA Intake 3

20. Who does Participate in Buying? Family 28.25% Self 64.75% Dr.Sangkae Punyasiri DBA Intake 3

21. Product Information Channel Word of Mouth 72.70% Dr.Sangkae Punyasiri DBA Intake 3

22. Why Buying the Product? Dr.Sangkae Punyasiri DBA Intake 3

23. Top-Five Tourism Attractions in Nakhonpathom • Pra Pathom Chedi 92.80% • Wat Rai King 80.50% • Rose Garden 65.30% • Don Wai Market 57.80% • Sanam Chandra Palace 47.00% Dr.Sangkae Punyasiri DBA Intake 3

24. Phra Pathom Chedi

25. Phra Pathom Chedi Phra Pathom Chedi On coming toward the city, the first glimpse of towering Phra Pathom Chedi is overpowering. It is one of the largest in the world and in Thailand, by far the most holy of all Buddhist structures. Reaching to sky for just half an inch less than 380 feet, the dome shines like pure gold in the sunlight. The highly glazed tiles covering the dome are golden brown in color and were brought from China.

26. Wat Rai Khing Dr.Sangkae Punyasiri DBA Intake 3

27. Wat Rai Khing This temple is located on the bank of the Nakhon Chaisi River in the vicinity of Amphoe Sam Phran. Luang Pho Wat Rai Khing, the principal Buddha image of the temple, is highly revered by Nakhon Pathom people. An annual worship fair is held in April. This temple is also renowned for its natural fish sanctuary which is the habitat of hundreds of thousands of fish including big catfish which can weigh up to 10 kilogrammes.

28. The Rose Garden Country Resort Dr.Sangkae Punyasiri DBA Intake 3

29. The Rose Garden Country Resort Rose Garden (Country Resort & Thai Village Cultural Show) Situated on Phetkasem Road about 32 kilometers from Bangkok. With the area cover 60 acres, it facilitate beautiful lawns, gardens, orchards, a first class hotel with swimming pool, restaurants, children's playground and the world-renowned Thai Village Cultural Show which is presented each afternoon. There are for instance, Thai folk dancing, Thai boxing, cock fighting and swo fighting demonstrations. For more information and reservation, please contact Tel: 2953261.

30. DonWaiMarket Dr.Sangkae Punyasiri DBA Intake 3

31. Don Wai Market Don Wai Market, situated in Tambon Bang Kratuek. Behind the Don Wai temple is a market that still retains an appearance of a market dating back to King Rama VI period. The old building is made of wood and located on the banks of the Tha Chin River. Food vendors travel by boats to sell their goods here. Agricultural produce are sold daily from 07.00-18.00. Boats are available for rent for scenic river trips. 

32. Sanam Chantra Palace Dr.Sangkae Punyasiri DBA Intake 3

33. Sanam Chandra Palace Phrabat Somdej Phra Monkut Klao Chaoyuhua Museum (Sanam Chan Palace) Located in the town of Nakhon Pathom 2 Kms. west of Phra Pathom Chedi.  It occupies an area of about 888 Rais (about 355 acres).  The palace was constructed by command of King Rama VI in the year 1907 when he was the Crown Prince.  Phraya Silprasit supervised the construction which, in the beginning, there were two halls: Phra Thinang Phiman Pathom and Phra Thinang Aphirom Reudi, both halls were granted names on August 27, 1911.  Later, the Ratanasingh altar that was housed in Samakki Mukamat Hall was adorned with the royal umbrella on June 7, 192

34. Who does Participate in Buying? Self 40.50% Family 45.00% Friends 13.50% Dr.Sangkae Punyasiri DBA Intake 3

35. When do they visit? Week End 74% Dr.Sangkae Punyasiri DBA Intake 3

36. จำนวนผู้ร่วมเดินทาง 1 – 3 คน 36% 4 – 6 คน 49.25% Dr.Sangkae Punyasiri DBA Intake 3

37. How often More than 3 60.25% Dr.Sangkae Punyasiri DBA Intake 3

38. Stay Overnight? No 90% พัก 10% • If Yes • How Many Day? • Where did u Stay? Hotel 22.50% 2 วัน 60% Relative 62.50%

39. Where did You get Information? Word of Mouth 71.50% Dr.Sangkae Punyasiri DBA Intake 3

40. Revisit again? Yes 99.20% Dr.Sangkae Punyasiri DBA Intake 3

41. Reason for visit Nakhonpathom Dr.Sangkae Punyasiri DBA Intake 3

42. Dr.Sangkae Punyasiri DBA Intake 3