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Exploring the Feminist Art Movement's Impact on Graphic Design: The Works of Chicago and Kruger

This essay investigates the significance of the feminist art movement in the evolution of graphic design, focusing on the contributions of Judy Chicago and Barbara Kruger during the 1970s and early 1980s. Through a reflective and analytical approach, it examines the working practices of both artists, the cultural and historical context of their work, and their lasting influence on the graphic design field. By analyzing key themes such as cultural and political imagery, this study aims to illustrate the profound impact these artists had on visual communication and design, which continues to resonate today.

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Exploring the Feminist Art Movement's Impact on Graphic Design: The Works of Chicago and Kruger

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  1. From research to essay… Guidelines for first year Graphic Design students, unit 4 essay

  2. The feminist art movement

  3. Key points from assignment brief Identify either . Important structures . Systems . Working processes related to the development of graphic design

  4. First steps… • Internet search: wikipedia, images, numerous web sites, blogs, online bookstores etc • Library: 305.3 Gender Studies, 300 Culture and Media Studies and 760 Graphic Design • Online journals • Own leads eg: Guerilla Girls

  5. What did I discover? • TMI! • Gender studies: 3 shelves of books in library • Graphic Design: whole section in library • Design and spaces came up a lot on the internet • Two names began to emerge: Judy Chicago and Barbara Kruger • Huge emphasis on cultural and political imagery with use of strong bold messages • A clear historical framework: 60s and 70s

  6. Narrowing my research field • Structure? Systems? Working practices? • Identify the era: 70s to early 80s • Identify the country: USA • What theme? Emergence? Impact? Influence? Significance? • Choose 2 artists: Chicago and Kruger

  7. Developing a research plan • Identify background reading • Identify key texts by working from recommended reading, advice from library staff, references in background reading etc • 3 books, 2 journal articles, 2 internet sites, 1 or 2 primary sources, images • Make a timed action plan

  8. Writing the essay • Introduction 100 • Historical/cultural context 200 • Chicago - description of working practices 200 • Kruger - description of working practices 200 • Discussion/analysis of the significance of their work 400 • Relate to graphic design practice as it developed through the 70s and early 80s 300 • Conclusion - can their influence/significance still be felt today? 200

  9. Introduction • This essay considers the significance of the feminist art movement within the development of graphic design…. • It is related to the working practices of two feminist artists: Judy Chicago and Barbara Kruger…. • The discussion is focused on the work of Chicago in the 1970s and Kruger in the early 1980s….

  10. Remember: • You do not have to set up an argument in this essay • You must be reflective, descriptive and analytical • Being analytical means: breaking something down into parts and explaining how these parts fit together • Make the essay meaningful for you!

  11. Image References Heaven is for White Men Only Judy Chicago 1972-74 We Can Do It! American poster from World War 2 NARA Still Picture Branch

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