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Fruitvale Village Oakland, CA. TOD Case Study

Fruitvale settled by German immigrants in the late 1800's who planted various fruit orchardsBy 1909 had become so affluent it was annexed by OaklandBy 1945 (due to wartime economic growth) had become Oakland's

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Fruitvale Village Oakland, CA. TOD Case Study

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    2. Fruitvale settled by German immigrants in the late 1800’s who planted various fruit orchards By 1909 had become so affluent it was annexed by Oakland By 1945 (due to wartime economic growth) had become Oakland’s “second downtown” Large numbers of African Americans and Spanish speaking people move to Fruitvale as war industry workers By 1950 factories and war time temporary housing had closed and/or dismantled With highway construction and military people receiving subsidized mortgages, the more affluent residents left and the remaining businesses followed By the mid 1960’s Fruitvale decline had hit rock bottom

    5. Spanish speaking unity council created in 1964, incorporated in 1967 and become 501(c)(3) in 1968 Started small, cleaning streets and creating a crime watch program Could not get mayor’s attention Elected a Spanish speaking city council member during the next election, got out the vote, Mayor noticed Got planning money Started a façade program

    8. 1991 BART decides to replace the large surface parking lots with a large multi-story parking garage A spontaneous neighborhood protest got the attention of BART, City, State officials 1992 A planning study recommends a mixed use development that would link BART Station with International Boulevard 1992 The Unity Council decides to become a non-profit developer

    25. Phase II will include townhouse units

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