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Boundless Lecture Slides

Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

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Boundless Lecture Slides

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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Business Markets Business-to-Business Marketing Business Customers Industrial Classification The Business Buying Decision Process ] Business-to-Business Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Business-to-Business Marketing > Business Markets Business Markets • Defining Business Marketing • B2B vs. Consumer Marketing: Similarities and Differences • Types of Businesses Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/business-markets-44/

  6. Business-to-Business Marketing > Business Customers Business Customers • Characteristics of Business-Customer Interactions • Customer Concerns • Purchase Behavior • Purchase Influences • Negotiating • Leasing • Promotional Methods Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/business-customers-45/

  7. Business-to-Business Marketing > Industrial Classification Industrial Classification • Identifying Potential Business Customers • Estimating the Addressable Market • Categories of Business Products Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/industrial-classification-46/

  8. Business-to-Business Marketing > The Business Buying Decision Process The Business Buying Decision Process • Decision-Making Units • Buying Centers • Buying Situations • Stages of Business Buying • Measuring Vendor Performance • Influences on Business Buying • Business Ethics in B2B • Customer Service as a Supplement to Products Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/the-business-buying-decision-process-47/

  9. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  10. Business-to-Business Marketing Key terms • B2BAn abbreviation for business-to-business sales, in which both buyer and seller are organizations rather than individual consumers. • B2BBusiness-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • B2BAcronym for commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • B2BBusiness-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • B2BBusiness-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • B2CThe sale of goods and services from individuals or businesses to the end-user. • business analysisA research discipline of identifying needs and determining solutions to problems facing firms. • business-to-businessOf businesses selling to other businesses. • Buying CenterA group of employees, family members, or members of any type of organization responsible for finalizing major purchase decisions. • Buying CenterA group of employees, family members, or members of any type of organization responsible for finalizing major purchase decisions. • capitalMoney and wealth. The means to acquire goods and services, especially in a non-barter system. • channelA distribution channel. Free to share, print, make copies and changes. Get yours at www.boundless.com

  11. Business-to-Business Marketing • customer relationship managementA widely implemented model for managing a company's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym "CRM. " • customer relationship managementA widely implemented model for managing a company's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym "CRM. " • customer relationship managementA widely implemented model for managing a company's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym "CRM. " • customer satisfactionA measure of how products and services supplied by a company meet or surpass customer expectation. • depreciationThe measurement of the decline in value of assets. Not to be confused with impairment, which is the measurement of the unplanned, extraordinary decline in value of assets. • ethicsThe moral principles that guide decision making and strategy. • extranetA private computer network that uses Internet protocols and can be accessed by authorized individuals via the Internet. • fundamental value equationCustomer Perceived value of a product is the difference between the prospective customer's evaluation of all the benefits and all the cost of an offering and the perceived alternatives. Formally, it may be conceptualized as the relationship between the consumer's perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation : Value = Benefits / Cost. • information silosA management system incapable of reciprocal operation with other, related information systems. • intangibleIncorporeal property that is saleable though not material, such as bank deposits, stocks, bonds, and promissory notes. • Key Performance IndicatorIndustry jargon for a type of performance measurement. They are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged. • leadPotential opportunity for a sale or transaction, a potential customer. Free to share, print, make copies and changes. Get yours at www.boundless.com

  12. Business-to-Business Marketing • lesseeAn individual or a corporation who has the right of use of something of value, gained through a lease agreement with the real owner of the property. • Market ResearchThe systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services. • market segmentationThe process of dividing a broad target market into subsets of consumers who have common needs or desires, as well as common applications for the relevant goods and services. • market shareThe percentage of some market held by a company. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • North American Industry Classification SystemA system used by businesses and government to classify business establishments according to type of economic activity (process of production) in Canada, Mexico, and the United States. • raw materialManufacturing inputs in its unprocessed, natural state. • Request for ProposalA solicitation made, often through a bidding process, by an agency or company interested in procurement of a commodity or service, to potential suppliers to submit business proposals. • SAMThe percentage of the market that is already being served, either by that company or all providers. • stakeholdersA person or organization with a legitimate interest in a given situation, action or enterprise. It can range from employees and investors of a company to the customers purchasing from the company. • supply sideIn a market trade, the side where the supply comes from. • TAMA term that is typically used to reference the revenue opportunity available for a product or service. Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. Business-to-Business Marketing • trade showAn exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals and examine recent market trends and opportunities. • webcastA video and or audio broadcast transmitted via the Internet. • webcastA video and or audio broadcast transmitted via the Internet. • white paperA factual write-up of something, specifically devoid of the appearance of marketing. • white paperA factual write-up of something, specifically devoid of the appearance of marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. Business-to-Business Marketing Skyscraper For a business, the ownership structure determines its tax and legal liabilities. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | The Plaza Athenee - A Royal Meridien Hotel in Bangkok - Thailand - July 2009 - The majestic hotel tower in the heart of Wireless Road!The business avenue and Embassy central!| Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/uggboy/4040359955/sizes/l/View on Boundless.com

  15. Business-to-Business Marketing Negotiating Negotiating tactics in B2B transactions involve taking buyer and seller interests into account. Free to share, print, make copies and changes. Get yours at www.boundless.com Static Flckr."Negotiation."CC BYhttp://farm8.staticflickr.com/7107/6965923230_985d7ff546_z.jpgView on Boundless.com

  16. Business-to-Business Marketing Business Feedback Loop Firms need to compare products with specifications. The results become feedback for other stages in future business purchasing decisions. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Business Feedback Loop."CC BYhttp://upload.wikimedia.org/wikipedia/commons/4/4f/Business_Feedback_Loop_PNG_version.pngView on Boundless.com

  17. Business-to-Business Marketing Collecting Raw Materials Latex is a raw material that's collected from rubber trees and used to manufacture other products. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."800px-Latex_-_Hevea_-_Cameroun.JPG."CC BY-SA 3.0https://en.wikipedia.org/wiki/Raw_material#/media/File:Latex_-_Hevea_-_Cameroun.JPGView on Boundless.com

  18. Business-to-Business Marketing Product Innovation Approach In the product development cycle, the market analysis and consumer research phases are used to identify customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Common (or traditional) Product Innovation Approach."CC BYhttp://commons.wikimedia.org/wiki/File:Common_(or_traditional)_Product_Innovation_Approach.jpgView on Boundless.com

  19. Business-to-Business Marketing Competitor Profiling The folio plot visualizes the relative market share of a portfolio of products versus the growth of their market. The circles differ in size by their sales volume. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Folio Plot BCG Matrix Example."CC BYhttp://commons.wikimedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.pngView on Boundless.com

  20. Business-to-Business Marketing Purchases The decision making unit is responsible for an organization's buying decisions. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1280px-MercadodeSanJuandeDios.jpg."CC BY-SA 2.0https://en.wikipedia.org/wiki/Trade#/media/File:MercadodeSanJuandeDios.jpgView on Boundless.com

  21. Business-to-Business Marketing Ethics in Market Research Firms need to be careful not to use irresponsible stereotyping in the market research process. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."P18-SP94-Conduct Market Research."Public domainhttp://commons.wikimedia.org/wiki/File:P18-SP94-Conduct_Market_Research.jpgView on Boundless.com

  22. Business-to-Business Marketing Customer Service Desk Retail stores and organizations usually have a customer service desk or counter devoted to dealing with returns, exchanges, and complaints. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Portland Central Library, Oregon (2012) - 111 - Customer Service."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Portland_Central_Library,_Oregon_(2012)_-_111_-_Customer_Service.JPGView on Boundless.com

  23. Business-to-Business Marketing Customer Event Promotional channels such as events provide ways for B2B sellers to move prospects along the buying process. Free to share, print, make copies and changes. Get yours at www.boundless.com Static Flckr."Promotional Event."CC BY-SAhttp://farm9.staticflickr.com/8436/7773744910_e8bc86f0be_c.jpgView on Boundless.com

  24. Business-to-Business Marketing B2B Buyer Decision Map B2B exchanges are often practically driven. They consider what the business needs, how they can fulfill that need, and why the seller is the optimal fit to do so. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."B2B_buyer_decision_map.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/5/5e/B2B_buyer_decision_map.jpgView on Boundless.com

  25. Business-to-Business Marketing IBM Cell Processor IBM traditionally focused on large organizational customers. It did not put enough effort into small technology start-ups, which grew at a faster pace. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Cell-Processor."CC BYhttp://commons.wikimedia.org/wiki/File:Cell-Processor.jpgView on Boundless.com

  26. Business-to-Business Marketing Making Purchasing Decisions The chairman of the Hong Kong Stock Exchange is an example of a member in an organization responsible for finalizing major purchase decisions. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Dmitry Medvedev in Hong Kong 17 April 2011-11."CC BYhttp://commons.wikimedia.org/wiki/File:Dmitry_Medvedev_in_Hong_Kong_17_April_2011-11.jpegView on Boundless.com

  27. Business-to-Business Marketing Business Customer Interaction Conferences present opportunities for B2B businesses to interact with customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | ECPR Regulation & Governance Conference 2012 | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/26126239@N02/7724370996/sizes/l/View on Boundless.com

  28. Business-to-Business Marketing Purchase Behavior Lengthy and complex sales cycles influence B2B purchase behavior. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Kristovskis-meeting-94.jpg | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/baltic-development-forum/5381237928/sizes/l/View on Boundless.com

  29. Business-to-Business Marketing Risk and Return Less risky investments yield less returns. The riskier the investment, the higher the yield. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Risk and return."Public domainhttp://commons.wikimedia.org/w/index.php?title=File:Risk&ReturnForInvestors.svg&page=1View on Boundless.com

  30. Business-to-Business Marketing Customer Service Brainstorming B2B companies usually have customer service programs in place to quickly and adequately address customer concerns. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Customer Service Think Tank hosted by Dell | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/dellphotos/7442621256/sizes/l/View on Boundless.com

  31. Business-to-Business Marketing Trade Show Exhibitors B2B companies usually conduct research and assess budgetary requirements before taking part in trade shows. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | GeoTHERM 2012 - Geothermal Trade Show Germany | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/thinkgeoenergy/6812352952/sizes/l/View on Boundless.com

  32. Business-to-Business Marketing Leased Locomotive A locomotive that Union Pacific Railroad leases. The locomotive is an ex-Long Island Railroad unit. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."LLPX 2235."CC BY-SAhttp://commons.wikimedia.org/wiki/File:LLPX_2235.jpgView on Boundless.com

  33. Business-to-Business Marketing Leasing Sign Leasing products is often a viable alternative for cash-strapped organizations. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Leased - 090520081773 | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/roland/2478229521/sizes/l/View on Boundless.com

  34. Business-to-Business Marketing Service Delivery Delivery of goods or service may not be enough to allow a business to recognize revenue on a sale if there is doubt that the customer will pay what is owed. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Technical Services 16 | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/sanjoselibrary/5077983155/sizes/l/View on Boundless.com

  35. Business-to-Business Marketing Business Marketing A trade show is a common promotional element in business marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."ACEC trade show - National Convention Centre Canberra."CC BY-SAhttp://commons.wikimedia.org/wiki/File:ACEC_trade_show_-_National_Convention_Centre_Canberra.JPGView on Boundless.com

  36. Business-to-Business Marketing Attribution • Wikipedia."Busines."CC BY-SA 3.0http://en.wikipedia.org/wiki/Busines • Wiktionary."capital."CC BY-SA 3.0http://en.wiktionary.org/wiki/capital • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."information silos."CC BY-SA 3.0http://en.wikipedia.org/wiki/information%20silos • Wikipedia."Negotiation."CC BY-SA 3.0http://en.wikipedia.org/wiki/Negotiation • Wikipedia."B2B."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2B • christofferhansson Wikispace."Business Market Management."CC BY-SA 3.0http://christofferhansson.wikispaces.com/Business+Market+Management • Wikipedia."fundamental value equation."CC BY-SA 3.0http://en.wikipedia.org/wiki/fundamental%20value%20equation • jessy409 Wikispace."Chapter 8."CC BY-SA 3.0http://jessy409.wikispaces.com/Chapter+8 • Wiktionary."business-to-business."CC BY-SA 3.0http://en.wiktionary.org/wiki/business-to-business • Wikipedia."Raw material."CC BY-SA 3.0http://en.wikipedia.org/wiki/Raw_material • Wikipedia."North American Industry Classification System."CC BY-SA 3.0http://en.wikipedia.org/wiki/North%20American%20Industry%20Classification%20System • Wikipedia."Business."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business%23Classifications • Wikipedia."Business-to-business."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business-to-business • Wiktionary."intangible."CC BY-SA 3.0http://en.wiktionary.org/wiki/intangible • Wikipedia."Business analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business_analysis • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/raw-material Free to share, print, make copies and changes. Get yours at www.boundless.com

  37. Business-to-Business Marketing • Wikibooks."E-Commerce and E-Business/Concepts and Definitions."CC BY-SA 3.0http://en.wikibooks.org/wiki/E-Commerce_and_E-Business/Concepts_and_Definitions • Wikipedia."North American Industry Classification System."CC BY-SA 3.0http://en.wikipedia.org/wiki/North_American_Industry_Classification_System • Wikipedia."B2b."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2b • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing • Wiktionary."channel."CC BY-SA 3.0http://en.wiktionary.org/wiki/channel • Wikipedia."Distribution channel."CC BY-SA 3.0http://en.wikipedia.org/wiki/Distribution_channel%23The_distribution_channel • Wikibooks."Getting Started as an Entrepreneur/Market/Identifying Your Customers."CC BY-SA 3.0http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur/Market/Identifying_Your_Customers • Wikibooks."Getting Started as an Entrepreneur/Market/Identifying Your Customers."CC BY-SA 3.0http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur/Market/Identifying_Your_Customers • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/market-segmentation • Wikibooks."Introduction to Business/Marketing."CC BY-SA 3.0http://en.wikibooks.org/wiki/Introduction_to_Business/Marketing%23Identifying_potential_customers • Wiktionary."market share."CC BY-SA 3.0https://en.wiktionary.org/wiki/market_share • Wikipedia."NAICS."CC BY-SA 3.0http://en.wikipedia.org/wiki/NAICS • Wikipedia."Market Share."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market%20Share • Wikipedia."TAM."CC BY-SA 3.0http://en.wikipedia.org/wiki/TAM • Wikipedia."Market segmentation."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market_segmentation • Wikipedia."SAM."CC BY-SA 3.0http://en.wikipedia.org/wiki/SAM • Wikipedia."Total addressable market."CC BY-SA 3.0http://en.wikipedia.org/wiki/Total_addressable_market • Wikibooks."Marketing/Introduction."CC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Introduction • Wikibooks."Introduction to Business/Marketing."CC BY-SA 3.0http://en.wikibooks.org/wiki/Introduction_to_Business/Marketing%23Identifying_potential_customers Free to share, print, make copies and changes. Get yours at www.boundless.com

  38. Business-to-Business Marketing • Wikibooks."Business Strategy/Marketing Plans and Strategies."CC BY-SA 3.0http://en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies%23Market_share_analysis • Foswiki."WebsitePersonas."CC BY-SAhttp://foswiki.org/Development/WebsitePersonas • Wikipedia."Buying center."CC BY-SA 3.0http://en.wikipedia.org/wiki/Buying_center • Wikipedia."B2B."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2B • Wikipedia."Marketing ethics."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_ethics • cornishdruidsibbusiness Wikispace."Unit 1 Business Organisation and Environment."CC BY-SA 3.0http://cornishdruidsibbusiness.wikispaces.com/Unit+1+Business+Organisation+and+Environment • Wiktionary."ethics."CC BY-SA 3.0http://en.wiktionary.org/wiki/ethics • Wikipedia."B2B."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2B • Wiktionary."Market Research."CC BY-SA 3.0http://en.wiktionary.org/wiki/Market+Research • Wikipedia."Customer service."CC BY-SA 3.0http://en.wikipedia.org/wiki/Customer_service • Wikipedia."Customer satisfaction."CC BY-SA 3.0http://en.wikipedia.org/wiki/Customer_satisfaction • Wikipedia."Key Performance Indicator."CC BY-SA 3.0http://en.wikipedia.org/wiki/Key%20Performance%20Indicator • Wikipedia."Business marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business_marketing • Wikipedia."Business marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business_marketing • Wiktionary."webcast."CC BY-SA 3.0http://en.wiktionary.org/wiki/webcast • Wikibooks."Marketing/Consumer Behavior."CC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Consumer_Behavior • Wikipedia."B2B e-commerce."CC BY-SA 3.0https://en.wikipedia.org/wiki/B2B_e-commerce • Wikipedia."Business-to-business."CC BY-SA 3.0https://en.wikipedia.org/wiki/Business-to-business • Wikipedia."Business marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Business_marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  39. Business-to-Business Marketing • Wikipedia."Industrial marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Industrial_marketing • Wikipedia."Buying Center."CC BY-SA 3.0http://en.wikipedia.org/wiki/Buying%20Center • jessy409 Wikispace."Chapter 8."CC BY-SA 3.0http://jessy409.wikispaces.com/Chapter+8 • marketingblog Wikispace."2.1 Marketing Role in Formulating and Implementing Strategies."CC BY-SA 3.0http://marketingblog.wikispaces.com/2.1+Marketing+Role+in+Formulating+and+Implementing+Strategies • jessy409 Wikispace."Chapter 8."CC BY-SA 3.0http://jessy409.wikispaces.com/Chapter+8 • Wikipedia."Buying Center."CC BY-SA 3.0http://en.wikipedia.org/wiki/Buying%20Center • Wikipedia."Buying center."CC BY-SA 3.0http://en.wikipedia.org/wiki/Buying_center • Wikipedia."Request for Proposal."CC BY-SA 3.0http://en.wikipedia.org/wiki/Request%20for%20Proposal • Wikipedia."customer relationship management."CC BY-SA 3.0http://en.wikipedia.org/wiki/customer%20relationship%20management • Wiktionary."webcast."CC BY-SA 3.0http://en.wiktionary.org/wiki/webcast • Wikipedia."B2b."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2b%23Differences_between_B2B_and_B2C • Wikipedia."Customer dynamics."CC BY-SA 3.0http://en.wikipedia.org/wiki/Customer_dynamics • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Wiktionary."supply side."CC BY-SA 3.0http://en.wiktionary.org/wiki/supply_side • Wikibooks."Marketing/Consumer Behavior."CC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Consumer_Behavior • jessy409 Wikispace."Chapter 8."CC BY-SA 3.0http://jessy409.wikispaces.com/Chapter+8 • Wikipedia."B2C."CC BY-SA 3.0http://en.wikipedia.org/wiki/B2C • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing%23Buying_behavior • Wikipedia."Business-to-business."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business-to-business Free to share, print, make copies and changes. Get yours at www.boundless.com

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