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The Virtual Institute as a market oriented network

The Virtual Institute as a market oriented network. Peter Thorne. Agenda. Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion. Cambashi - independent experts on IT for industry.

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The Virtual Institute as a market oriented network

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  1. The Virtual Institute as a market oriented network Peter Thorne

  2. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  3. Workshop on Virtual Institutes Cambashi - independent experts on IT for industry • Research the business reasons for industry to invest in Information Technology • Interview European user managers on a peer to peer basis • Conduct desk (virtual desk) research • Listen, analyse & understand

  4. Workshop on Virtual Institutes Company profile • 15 years of profitable growth • Staff owned • 15 staff + associates • Over 1m euro revenues • Strong balance sheet • Investing in research • Pan-European perspective

  5. Managementconsultancy Marketingconsultancy Marketingservices Best practicebenchmarking Workshop on Virtual Institutes Cambashi’s products and services

  6. Workshop on Virtual Institutes CATN profile • Started 1989 • 50+ consultants • Worked in >25 countries • Experience > 100 projects together • Economists, engineers, scientists, managers

  7. Workshop on Virtual Institutes CATN • Your partner in Europe • Denmark • France • Germany • Greece • Italy • Netherlands • Spain • Switzerland • United Kingdom • and now listening posts in: • United States • Japan

  8. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  9. e Workshop on Virtual Institutes The Internet is a discontinuous innovation • Basic infrastructure change • Three enabling factors: • Self-service • New workflows • Content • It is the first discontinuity of this type to really impact • We’re in uncharted territory

  10. Workshop on Virtual Institutes Old, Static Locations and Communications • Permanent location • Occasional (perhaps intense) communication Facility Institution Partner Journal Conference

  11. Workshop on Virtual Institutes New, Dynamic • People move • Get the best people on your team - even if only sometimes • Internet makes this possible

  12. Workshop on Virtual Institutes Flexibility and Agility • An issue for Business • Also an issue for Institutions • Responsive Network

  13. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  14. Organisation Command and Control Business Units Individual Entrepreneurs IT Centralised Client server Internet Value-add Head Office Cellular Temporary teams Predictable Unpredictable Slow to change Agile Less scaleable More scaleable Workshop on Virtual Institutes Organisation, IT and Value-add

  15. Workshop on Virtual Institutes Strategic Alliance! • 100’s per week • Variation in Substance • From press-release (and that’s all) • To new force in the marketplace • The chicken, the pig and breakfast

  16. Workshop on Virtual Institutes Here today, gone tomorrow? • We’ve got a web-site • We’ve got e-mail • What more do you want?

  17. Workshop on Virtual Institutes Substance, weight, permanence also add value • Commitment • Individuals, partners, customers respond • Worth investing to reduce transaction costs

  18. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  19. Workshop on Virtual Institutes CATN experience • Top level face-to-face meetings still needed • Constitution provides a basic level of trust • Legal vehicle to own shared IPR • Partners commit budget and resource to execute agreed business plan • Mechanics of information sharing are secondary

  20. Workshop on Virtual Institutes Syndicated Project experience • Multiple bosses creates (one) opportunity to redirect problems • Authority of project manager • Unused conflict resolution procedure • Specification, progress, results, all visible to all participants • No inner-circle!

  21. Content Website Requirements, Creation and Update Processes Website Design, Implementation and Hosting Workshop on Virtual Institutes Projects to synchronize geographically dispersed activities Camb. Info. Channel Success Stories Competitive Analysis Etc. Client Intranet

  22. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  23. Workshop on Virtual Institutes Making it work Management consultancy Marketing services Marketing consultancy Market research

  24. Nothing happens Enthusiasm first, then disappointment Unreliable partners Talking shop No synergy between heroic individual efforts 80% of the work is done by 20% of the partners Champion Interdependence Committed plan and resources Top-level personal communication Well defined reason for being e.g. customers and suppliers, tangible deliverables Workshop on Virtual Institutes Risks and Counter-measures

  25. Workshop on Virtual Institutes A Business Plan (1) • Mission • Role of planned product or service and why it is better (or at least different!) • Target market requirements and volume • Products /services/ pricing / demand forecast • Suppliers / value-add / distribution

  26. Workshop on Virtual Institutes A Business Plan (2) • Competitors, risks and countermeasures • External SWOT • The team that will execute the plan - internal SWOT • Structure / problem resolution / ownership / IPR • Costs and revenues • Timeline and metrics

  27. Workshop on Virtual Institutes Agenda • Cambashi • Internet Opportunity • Organisations and Partnerships • Experiences • Making it work • Conclusion

  28. Workshop on Virtual Institutes It’s not just e-mail and a website • Reason for being • Equipment, procedures, communications • People and Partners • Plan • Project Manager / Champion • Customers

  29. Thanks for listening!Any questions? www.cambashi.com

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