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English for Special Purposes: Using PowerPoint

English for Special Purposes: Using PowerPoint. Eric S. Rabkin Department of English University of Michigan Ann Arbor, Michigan presented at the University of Trento 02 May 2002. Copyright  2002 Eric S. Rabkin. The Audience for your communication The Purpose of your communication

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English for Special Purposes: Using PowerPoint

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  1. English for Special Purposes: Using PowerPoint Eric S. Rabkin Department of English University of Michigan Ann Arbor, Michigan presented at the University of Trento 02 May 2002 Copyright  2002 Eric S. Rabkin

  2. The Audience for your communication The Purpose of your communication The Audience-and-Purpose of your communication The Uses of PowerPoint to fulfill your audience-and-purpose The Literal Rhetoric of PowerPoint The Visual Rhetoric of PowerPoint Areas for Consideration

  3. The Audience for your communication • General relation of the audience to presenter • Degrees of knowledge of the audience about the subject of the communication • Initial positions of the audience on the subject of the communication • Size of the audience • Physical relation of the audience to the presenter

  4. The Purpose of your communication • Inform -e.g., instruction manual • Persuade -e.g., business plan • Entertain - e.g., retirement talk • Enliven - e.g., sermon

  5. The Audience-and-Purpose of your communication Write a single sentence expressing your audience-and-purpose as a unified task concept.

  6. The Uses of PowerPoint • Background highlighting of key concepts • Display of key materials (pictures, tables, charts, video clips, etc.) • Storage and possible display of contingency materials • Production of handouts • Production of takeaway presentation • Free-standing communication

  7. The Literal Rhetoric of PowerPoint • Chunk your ideas • Reuse key terms

  8. Information density The Visual Rhetoric of PowerPoint • Three general types of graphics: • Decoration • Logos are good • Dingbats are bad • Illustration • Main illustrations highlight key points • Gratuitous illustrations obscure key points • Visualization:an intrinsic part of the story • Consider the right information density for your audience-and-purpose at each moment in your presentation.

  9. Technical Introduction to PowerPoint Review, examine, and emulate II2PPTSept98.ppt Download file to disk from http://www.umich.edu/%7Elsarth/II2PPTSept98.ppt

  10. Live example…

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