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The General Plan UPDATE

The General Plan UPDATE. City Council Meeting September 19, 2011. 2011 Resident’s Survey Results. City of Pasadena 2011 Resident’s Survey. 2011 Resident’s Survey Results. A. B. C. 2011 Resident’s Survey Results. 2011 Resident’s Survey Results. 2011 Resident’s Survey Results.

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The General Plan UPDATE

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  1. The General PlanUPDATE City Council Meeting September 19, 2011

  2. 2011 Resident’s Survey Results City of Pasadena 2011 Resident’s Survey

  3. 2011 Resident’s Survey Results A B C

  4. 2011 Resident’s Survey Results

  5. 2011 Resident’s Survey Results

  6. 2011 Resident’s Survey Results

  7. June 2011 General Plan Survey

  8. General Plan Schedule 2009 to Spring 2010 Identifying the Issues Phase I Outreach Presenting the Concept Plan; Completing the EIR Fall 2010 Drafting the Alternatives Workshops & Charrette Reviewing the Policies & Developing the Concept Plan Winter/Spring 2011 Analyzing & Selecting the Preferred Alternative Workshops & Survey 8 8

  9. Draft Concept Plan • Guiding principles • General Plan survey results: • Citywide Components • Planning Areas • Economic Development Strategic Plan • Outreach on the policies • Environmental considerations such as greenhouse gas emissions Draft Concept Plan

  10. 2011 General Plan Update: Survey Results Presentation to City of Pasadena, Pasadena City Council September 19, 2011

  11. Research Objectives • Assess the level of support and agreement with the guiding principles, themes and objectives of the City’s General Plan and • Determine preferences for each of the four land use alternatives with the City’s six planning areas and the factors influencing each preference. • Evaluate support for the existing mobility objectives.

  12. Methodology • 2,893 responses to online and mail survey • Surveys completed: June 10 – July 13, 2011 • 1,848 completed mail surveys, 1,045 completed web surveys and more than 300 completed surveys from each of Pasadena’s six zip codes. • Survey offered and completed in English and Spanish for the mail survey • Household response rate for Pasadena residents was 5 percent

  13. Seven Guiding Principles

  14. Seven Guiding Principles

  15. Additional Themes

  16. Comments on Principles

  17. Agreement with Mobility Statements

  18. Land Use Alternatives: Description

  19. Land Use Alternatives: Planning Areas

  20. Land Use Alternatives: Overall

  21. Pasadena Zip Codes

  22. Land Use Alternatives: Central District None None None None None None None None C B D A C C C C C B B B B B D D D D D A A A A A C B D A C B D A

  23. Land Use Alternatives: South Fair Oaks None None None None None None None None C C C C C C B B B B B B D D D D D D A A A A A A C B D A C B D A

  24. Land Use Alternatives: North Lake None None None None None None None None C C C C C C B B B B B B D D D D D D A A A A A A C B D A C B D A

  25. Land Use Alternatives: Fair Oaks / Orange Grove None None None None None None None None C C C C C C B B B B B B D D D D D D A A A A A A C B D A C B D A

  26. Land Use Alternatives: East Colorado Cor. None None None None None None None None C C C C C C B B B B B B D D D D D D A A A A A A C B D A C B D A

  27. Land Use Alternatives: East Pasadena None None None None None None None None C B D C C C C C C B B B B B B D D D D D D A A A A A A C B D A A

  28. Top Five Influencing Factors, by Area

  29. Top Five Influencing Factors, by Area

  30. Resident Zip Codes of Responses

  31. Work or School Zip Codes of Response

  32. Conclusions I • A balanced response, from a diverse community • Over 300 completed surveys from each zip code • 94 percent of respondents live in Pasadena and 40 percent work or go to school in the City • Over 2,800 completed surveys via online & mail • There was strong support for 6 of the 7 existing principles evaluated • There was strong support for 2 of the 3 potential themes to be integrated into the guiding principles

  33. Conclusions II • 35 percent of respondents selected the same alternative for each of the six planning areas (Alternative A: 2% of respondents, Alternative B: 6%, Alternative C 10%, Alternative D, 11%) or answered “None” or left the question blank. • Across all 2,893 respondents, 58 percent chose Alternative C for at least one planning area, 55 percent selected Alternative B, 39 percent Alternative D, 37 percent chose Alternative A, and six percent answered “None” or left the question blank.

  34. Conclusions III • Alternative C was the most preferred alternative within each planning area, followed by Alternative B (except in the Central District). However support for any one alternative was never over 33%. • The preferred alternatives for the Central District were the most divided with three of the four alternatives receiving between 20% and 30% of responses indicating they were the preferred alternative.

  35. Yesterday, Today & Tomorrow 35

  36. Overall Response Rate by Zip Code Table 5: Source: U.S. Census, 2000

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