Rob Thorburn Chairman Scenic Caves Nature Adventures on behalf of the

1. Rob Thorburn Chairman Scenic Caves Nature Adventures on behalf of the Georgian Bay Destination Development Partnership

2. Tourism Industry • $2 Trillion in sales world wide • Goal $50 billion in Canada

3. Destination Marketing • Creating ICONS within the province • 7 regions

4. Georgian Bay = ICON ? Scenic Beauty • Windswept pines • Majestic towering cliffs • Endless beaches • Clear blue water

5. Georgian Bay = ICON ? Natural Attractions • 2 UNESCO World Biosphere Reserves • Niagara Escarpment • 30,000 Islands • Canada’s Longest Footpath – Bruce Trail • Best Freshwater Boating • Deepest Freshwater Harbour – Parry Sound • 2000 km of shoreline – entirely in Ontario • World’s Longest Freshwater Beach – Wasaga Beach • World’s Largest Freshwater Island – Manitoulin

6. DMOs Bruce County Tourism Grey County Tourism Georgian Triangle Tourist Association Town of Wasaga Beach Southern Georgian Bay Chamber of Commerce Georgian Bay Country Sudbury Tourism Rainbow Country Travel Association Manitoulin Tourism Association Industry Scenic Caves Nature Adventures Blue Mountain LAMBAC Owen Sound Transportation Company (Chi-Cheemaun) Parks Canada Ontario Parks Ministry of Tourism Ministry of Northern Development & Mines Partners

7. Goal and Objective To develop, position and communicate Georgian Bay as an ICON tourism destination in Ontario; thereby enhancing economic and community benefits while respecting local traditions and environment.

8. How did we get here? • 2006 - Ministry of Tourism IDO $45,000 • OTMP Great Drive • DMO Tourism Expertise • Project Manager • 2007 Partners $22,500 • 2007/08 Ministry of Tourism IDO $60,000

9. 5 Tours Motorcycle Tour • Best Roads • Stops along the way • Motorcycle friendly accommodations & restaurants

10. 5 Tours RV Tour • Best Places to RV • Amenities • Facilities

11. 5 Tours Beach Tour • Best Georgian Bay Beaches • Family Friendly Accomodations & Restaurants

12. 5 Tours Lighthouse & Marine Heritage Tour • 20 Lighthouses • 32 Marine Heritage Attractions • Accommodations & Restaurants • Mature Market

13. 5 Tours Scenic Vistas • Scenic vista • Stops around the Bay

14. 2 Product Packages Outdoor Adventure • Best Outdoor Adventure Opportunities • Do-it-yourself, or • Guided

15. 2 Product Packages Top Ten Things To See & Do • in each region around the Bay

16. www.visitgeorgianbay.com

17. Letters of Support • Manitoulin Island – GABE WILLIAMSON, CAO • City of Greater Sudbury – JOHN RODRIGUEZ, MAYOR • Rainbow Country Travel Association – DONNA GRAZIOTTO, PRESIDENT • Parry Sound Area – CHRISTINE KING, GEORGIAN BAY COUNTRY • Town of Midland – JAMES DOWNER, MAYOR • Town of Penetanguishene – ANITA DUBEAU, MAYOR • Town of Wasaga Beach – CAL PATTERSON, MAYOR • County of Simcoe – JANE SINCLAIR, GENERAL MANAGER • Town of Collingwood – CHRIS CARRIER, MAYOR • Town of The Blue Mountains – ELLEN ANDERSON, MAYOR • Blue Mountain/Intrawest – BEV PHILP, VP SALES MARKETING • Scenic Caves Nature Adventures – ROB THORBURN, CHAIRMAN • Owen Sound Transportation Company – IAN DEAN, MANAGER OPERATIONS & ADMIN • Corporation of the County of Grey – BOB PRINGLE, WARDEN • Bruce County – CHRIS LAFOREST,DIRECTOR ECONOMIC DEVELOPMENT

18. How can you get involved? • Support • Educate • Discussions with your DMO committee representative

19. DMO Representatives Bruce County - CHRIS HUGHES Grey County – BRYAN PLUMSTEAD Georgian Triangle Tourist Association – NANCY KINDLER Town of Wasaga Beach – BONNIE SMITH Southern Georgian Bay Chamberof Commerce – DENISE HAYES Georgian Bay Country – CHRISTINE KING Sudbury Tourism – MEREDITH ARMSTRONG Rainbow Country Travel Association – DONNA MACLEOD Manitoulin Tourism Association – JENNIFER SAYYAE Industry Representatives Scenic Caves Nature Adventures – ROB THORBURN Blue Mountain – DON BRADEN Lambac – JOHN HODDER Owen Sound Transportation Company – IAN DEAN Parks Canada – DON WILKES Ontario Parks – CHRIS TOMSETT Questions?