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Web Intelligence Group

Web Intelligence Group. Driving The Interactive Space. Web Intelligence Group Mission. The  Web Intelligence Group provides services in the areas of Web Analytics , Usability , Visual Design and Development .

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Web Intelligence Group

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  1. Web Intelligence Group Driving The Interactive Space

  2. Web Intelligence Group Mission The  Web Intelligence Group provides services in the areas of Web Analytics, Usability, Visual Design and Development. Through these creative processes we deliver focused, goal oriented and relevant experiences for our users. Our vision and determination is to align with our customer's expectations and goals with a cost-conscious approach.

  3. Web Intelligence Group Services • Web Analytics • Data analysis and recommendations for iDEN online assets. • Usability • Research, testing and recommendations for a more consumer focused approach. • Visual Design • Visual communication with an emphasis on clarity and impact. • Content Management • Seamless Content Management.

  4. Services Matrix

  5. Analytics /Comparative Usability Analysis

  6. Usability / Persona Matrix

  7. Usability / Site Map

  8. Visual Design / Promotions

  9. Visual Design / Flash

  10. Visual Design / Web Site

  11. WIG Project Workflow

  12. Web Intelligence Group Members Patty Narea – Manager of System Test and WIG Gibran Soto – Producer – WIG Lead Jason Napsky – Technology & Development Consultant Ron Akanowicz – Information Architect Ana Jirtian – Interaction Designer Wesley Gruver – Content Management Tool Administrator

  13. WIG Job Descriptions Producer: Manages the creative process from beginning to end. Is responsible for weekly project status reports, tracking deliverable deadlines, organizing meetings and conference rooms, taking meeting notes and assigning tasks to team members. Typically interacts between Client, PM and WIG team. Interaction Designer: Is responsible for user research, persona development, interactive interface development and in general is the advocate to the user. Also referred to as the User Experience designer (UXD) Information Architect: Is responsible for Site Map development and wire-frame development. Works with Interaction Designer very closely during discovery phases to ensure the user experience is carried through into the web site. Graphic Designer: Converts wire-frame layouts into web pages (generally in Photoshop). Is responsible for concept design for interface elements like forms, tables, colors and fonts. Typically this phase is referred to as look and feel. However a more accurate description is the presentation, the feel is managed by the interaction designer. The GD is generally responsible for web ready art. HTML Developer: Converts web ready art into html files. may also be involved with the UXD in developing working prototypes for testing interactive elements like navigation or advanced application interfaces. The code is handed off the development team. Content Specialist: Is responsible for developing and maintaining the "tone" of communication for the website. Works closely with the Marketing group in writing content for each page of the website. Maintains a content matrix which contains headlines, sub headlines, body content labels table headers etc. for each page. Works with producer in maintaining this matrix. Content Management Tool Admin: Is responsible for administration of the content management tool. This tool is predominately used for web site updates. The admin works with the IA in defining the user architecture of the admin tool to ensure it mirrors the actual website in order to ease the maintenance.

  14. Current Clients iDEN Domestic Marketing (Web Support and Store Team) Vanessa Perez iDEN International Marketing (Marketing and Launch Communications Team) Bradley Phillips, Emily Borras iDEN Customer Care Martin Mans iDEN Java Developer Program Leah Masci, Joe Oquist iDEN Customer Operations - MotoHealth Tamara Franklin, Jose Lacal  Radio System Test Tonda MacLeod, Tim Caesar eBusiness IT

  15. Recent Notable Deliverables iDEN Domestic Marketing (Web Support and Store Team) E-mailers (Back to School – Rebate Program – Fathers’ Day - …) Product Detail Pages and supporting images (i760 – i560 – i850 - …) Accessory Store Product Update iDEN International Marketing (Marketing and Launch Communications Team) Handset and Accessory Photography International’s Internal Newsletter (Access iDEN) i833 Flash Banners (English – Spanish – Korean - Portuguese) iDEN Customer Care Training Module Redesign and Templates (Liquid and Physical Damage…) Online Training Tool website design iDEN Java Developer Program Currently working to redesign the Developer Website iDEN Customer Operations - MotoHealth Heuristic Evaluations Wire-frames and Detailed page designs for Release 2

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