Microsoft REC Amanda Halama Eric Lindemann Stephen Dulin
What is REC? • Retail Experience Center (REC) • Retail test lab • 20,000 square-foot facility • Unmarked building, no Microsoft signage • Invite only • Retailers, partners and focus-groups • Test-run merchandising strategies and in-store technologies
Retail Experience Center • Immersive experience for retailers – learn how to sell • Effective retail experience • Blends merchandising strategy and retail technology for the best customer experience • More effective employees • Connected shopping experience • Shopping cart, cell phone, customer
Integrated Touchscreen Shopping Cart • Connects store database with shopper • Interactive store map • Turn-by-turn directions • Builds pool of behavioral data
The Microsoft Tag • What is it? • High Capacity Color Barcode (HCCB) • 5 X 10 grid of triangles • Each tag can hold 13 bytes of data – more than enough for a URL or phone number
The Microsoft Tag • “Leveraged capital” – How?
5 Ways to Use The Tag • Deliver product information in the aisle • Send offers and info to people driving by • Tie promotional content to in-store purchases
5 Ways to Use The Tag • Test the effectiveness of advertising • Send shoppers on a scavenger hunt
Questions? Sources: • "Microsoft opens Retail Experience Center." Retail Customer Experiance.com 14 January 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/video_gallery.php?v=1771>. • Bickers, James. "Microsoft's Retail Experience Center: It's all about connectedness." Retail Customer Experiance.com 14 April 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59>. • Bickers, James. "Five ways retailers can use Microsoft Tag today." Retail Customer Experiance.com 16 February 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59>.
http://photosynth.net/view.aspx?cid=b3361a18-4d97-40d5-92d2-5a1094736786http://photosynth.net/view.aspx?cid=b3361a18-4d97-40d5-92d2-5a1094736786 • http://www.retailcustomerexperience.com/video_gallery.php?v=1771