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Simmon’s Choices 3

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Simmon’s Choices 3. Simple Searching. What Do You Want to Know?. Which age groups eat the most popcorn? Which brands of popcorn are most popular with each age group?. Opening Screen. Lifestyle (Demographics) Choices. Demographics (Personal Information). Choose the ‘Age’ Category.

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Simmon’s Choices 3

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  1. Simmon’s Choices 3 Simple Searching

  2. What Do You Want to Know? • Which age groups eat the most popcorn? • Which brands of popcorn are most popular with each age group?

  3. Opening Screen

  4. Lifestyle (Demographics) Choices

  5. Demographics (Personal Information)

  6. Choose the ‘Age’ Category

  7. Drag Ages to the Columns Box

  8. Which Age Group Eats the Most Popcorn?

  9. Drag ‘Yes’ to the Rows Box

  10. Which Brand Does Each Age Group Eat the Most?

  11. Drag Brands to the Rows Box

  12. Run the Analysis

  13. No Filter Needed

  14. Vertical: Of all 18-24 Year Olds, 77.5% Eat Popcorn

  15. Vertical: Of All 18-24 Year Olds, 5.23% Eat Cracker Jack

  16. Vertical: Of All People 55+, 3.86% Eat Cracker Jack

  17. Horizontal: Of Everyone Who Eats Cracker Jack, 14% Are 18-24

  18. Horizontal: Of Everyone Who Eats Jiffy Pop, 36.7% Are 55+

  19. Index: 100 = Usage by the Average Population

  20. 18-24 Year Olds are 25% More Likely to Eat Cracker Jack Than the Average Population

  21. 18-24 Year Olds Are 20% Less Likely Than the Average to Eat Newman’s Own

  22. Pop Secret is Most Popular Among With 35-44 Year Olds

  23. Numbers With an * Are Too Small to Use

  24. Open in Excel

  25. Print or Save

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