Understanding Advertising and Public Relations in the Promotion Mix

This chapter outlines key concepts in marketing, specifically focusing on the roles of advertising and public relations in the promotion mix. You will learn to define the functions of advertising, make decisions on developing an effective advertising program, and understand the significance of public relations. By the end, you'll have a clear grasp of how companies utilize these tools to communicate their brand message and engage with their audience effectively.

• advertising roles
• promotion mix
• public relations
• marketing decisions
• advertising program
• brand communication
• audience engagement
• effective marketingtext

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