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Building the SOA City

Building the SOA City. Strategies to bring SOA into Enterprises. An Episode from : Building the SOA City. Author : Axel Angeli Logosworld.com Adopted for Getronics PinkRocade At Philips Eindhoven 12th June 2007. What is SOA?. SOA is More Than Middleware and ESB.

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Building the SOA City

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  1. Buildingthe SOA City Strategiesto bring SOA into Enterprises

  2. An Episode from:Buildingthe SOA City Author: Axel Angeli Logosworld.com Adoptedfor Getronics PinkRocade At Philips Eindhoven 12th June 2007

  3. Whatis SOA?

  4. SOA is More Than Middleware and ESB Middleware and ESB arethecommunicationlayer Theyarethestreetsandcodeoftraffic

  5. Governance Frontend Services Semantics Abstraction Middleware Persistence Virtualization Security & Safety Physical Layer SOA istheMarketplacefor Services

  6. SOA is the Service Marketplace SOA caters for an infrastructure and basic services to make the execution of services as convenient as possible

  7. SOA ComponentStack Governance • Investment, arbitration, SOA marketing Frontend • Design, Accessability, Desktop Integration Services • ERP components, APIs, UDDI Semantics • BI, Search, Semantic Web 3.0, repository Abstraction • Programming, VM, ManagedRuntime Middleware • Messaging, Workflow, ETL, Data Source Persistence • DB, MQ, Filesys, Replication Virtualization • Ressource sharing, Scaling, Recovery Security & Safety • Firewalls, compliance, Access security, encryption Physicallayer • Network, Hardware

  8. How Do I Get SOA? Waystocontroluncertainty: learnfrom Cities

  9. SOA Evolveslike a City Andeverydaytherearesurprises, youcannotcontrolandpredicteverything

  10. Imagine SOA Governancelike City Administration Cities wentthroughthe same phasesofdevelopmentthan IT

  11. In thebeginning …. • therewereisolatedhabitats • Every farmautonomous • Water, nutrition … all suppliedbythemselves • That was inefficient

  12. Thenhabitatsstartedsharingservices • Common fountain • Farmsspecialiing in meat OR crop • Expert serviceswerecreated • Schools, smiths, waggoners, carpenters, bakeries … • Onetown wall protectseverybody

  13. Community ismoreefficientthanthesumofindividuals

  14. As communitiesgrew Marketplacesforservicescametobe

  15. Enterprise 2.0 Learns WWW • Enterprises adoptthesuccesful WWW • WWW isbased on services • WWW is a grown SOA • Thereis a freemarketofservices  • Learning from AMAZON, Google, XING, Wikipedia, eBAY et.al.

  16. Enterprise 2.0 • „Webification“ ofenterprisecollaboration • SharePoint instead individual fileservers • Life Collaboration • Enterprise Search • Wiki Libraries insteadofdirectorytrees • Enterprise widediscussionforums • ERP   Desktop Integration • Application  Outlook

  17. Social Networks are on therise • Socialcommunitieslike XINK, LinkedIn • Stay in touchwithbusinessfriends • The bigMathematicalbrain: Matheon • Best mathgenies form a newgiantmathbrain • Developer networks • No OSS anymore SDN istheplacetogo

  18. SOA isthegroundworkfor Enterprise 2.0 • Enterprise 2.0 isbased on collaboration • Collaborationrequiresservicearchitecture

  19. Enterprise AppsBecome Services • Enterprise Suites turn into Service Collections

  20. Thinking different The importantthing in SOA is not so muchtoobtainnewtechnologyastodiscovernewwaysofthinkingaboutthem.

  21. Imagine SOA Marketplaceas a City • Cities meancommunities • SOA isforcommunities • Enterprise 2.0 is a community

  22. IT in ERP todayis „vendor-oriented“ The capabilityofprocuctsdecideswhatto do withthesoftware Recombinationoffeaturesisnearlyimpossible

  23. Wewantthebestofeach Wewantto „mash-up“ thefunctionalitiesofspecializedsoftware

  24. Windows isAlready a Mashup King Weuse Microsoft Office OrmayuseOpenOfficeinstead UseUleadPhotoImage Use Browser fromFirefoxor Flock DestopSearchfrom Google  Best ofBreed Just Download, install  Run

  25. ERP may Look LikeThisSoon • Scenario • Run MM on SAP ERP • Use Amazon andvendorcatalogues • Run SD on Microsoft Dynamics AX • SRM on Web-based SAP SRM • CRM on Jira • Financials on Oracle • PP on own IBM i5 • PM on systemofexternalservicepartner

  26. WWW isalready a freemarketofservices • Windows softwarefrom download.com • Email from Yahoo, google etc. • Shopping directoryby eBay • Books andelectronicsby Amazon • Homepageprovider, bloggertools, socialnetworks …

  27. SAP Is Readyfor SOA • Netweaver • BAPI delivers SAP asservices • Unfortunately not yetcomplete • Workflow connectstomessaging • SRM, CRM, BI areservicehubs • Fullconnectivity via RFC and HTTP • BusinessByDesign (ByD) • An excellentservicesuite • Dynamics AX andByD will be ERP champions

  28. HowGetting SOA?

  29. ChallengesofInteractingSocieties Freelyinteractingagentscreate an uncontrollable form ofcomplexity

  30. How Do YouControlComplexity? • Howtocontrolthecrewof a ship? • Howtoyoucontrol an army? • Howtogovern a city? • Howtoyoucontrol China, Zimbabwe?

  31. WaterfallDoesn‘tMeetComplexity • Waterfallmethodimplylinearity • Waterfallignoresthatactionmayreverberatetoearlierconditions • Waterfallis not agile

  32. The Paradox ofUncertainty • 2-body Theorem • A satellite revolves in an exact elliptical path around it gravitational center point. • 3-body Theorem • There is no elementary mathematical formula to calculate the paths of three body that interact with each other

  33. Napoleon Bonaparte Coincidenceistheonlytrueruleroftheuniverse.

  34. How doyoucontrolplanets‘ motion? • Planetsarecontrolledbygravitation. • Gravitation produces a focalpoint. • Gravitation meansattraction. gravitation

  35. Attractioncontrolscommunities • Enterprises arecommunities • Attractionmaybe • More money, lesscosts • More creativeness • More funandjoy • More productiveness • Betterquality

  36. ADevine Circle • SOA CreatesAttraction • Attractioncreatesservices • Services driveenhancements in architecture • Better SOA createsmoreattractions

  37. SOA Staysand Falls With Services • SOA needsElementary (=Public) Services • Otherwise SOA islike a citywithoutcraftsmen • City Services: • Government,&Administration, Police, Justice • Streets, water&electricty, garbageremoval • Private Services • Craft, commerce (commoditiesandassistence)

  38. Johann Wolfgang Goethe Every bright idea has been thought of before, you only need to try thinking of it again. Alles Gescheite ist schon gedacht worden, man muss nur versuchen, es noch einmal zu denken.

  39. logosworld.com Blue Elefant SOA Certificate The Blue Elefant logo is awarded to consultants and organisations that have proven their knowledge in the field of the Service Oriented Architecture.

  40. Blue Elephant League SaysThankYou! Blue Elephant www.logosworld.com • axel-blue.elephant@logosworld.com Axel Angeli Lynton Grice

  41. The Blue Elephant Stampede Networking computersmeansnetworkingpeople! • Blue ElephantsKnowThatthe World is a Village • Blue Elephantsevangelizethevisionofcollaborationofcomputersoftwareacrossorganisations • Blue Elephants Mentor EAI Projects • Blue ElephantsGive Independent Expertize • Contact: blueelephants@logosworld.com

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