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Allstar Pharmaceuticals - Creating Quality Products for Consumer Satisfaction

Allstar Pharmaceuticals is a leading pharmaceutical company established in 1924, specializing in over-the-counter cold and allergy medicine. Our mission is to provide quality and affordable products, ensure a safe working environment, and increase company value. We aim to grow through product development, increasing market share, and maintaining customer satisfaction. Explore our new products and line extensions to meet consumer needs and benefit humanity.

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Allstar Pharmaceuticals - Creating Quality Products for Consumer Satisfaction

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  1. AllStar Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

  2. Mission Statement • The mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.

  3. About Us • Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.

  4. Objectives • Increase value of stock • Increase brand awareness • Increase market share • Maintain customer satisfaction • Introduce new products and product line extensions

  5. SWOT • Strength • High Market Shares

  6. Strengths • High Brand Awareness

  7. Strengths • Affordable Prices

  8. Weakness • Low Sales Force

  9. SWOT (Cont’d) • Opportunities • Allround is the only four hour multi-symptom liquid over the counter medication    • Introduction of a line extension product: Allround+ • Introduction of a new product: Allright

  10. New Products Allright Allround+ Allround Allright Allround Allround+

  11. SWOT • Threats • More competitors that compete with our products

  12. Marketing Activities • Net Income & Stock Price

  13. Advertising & Brand Awareness

  14. Market Share based on Sales

  15. Product Satisfaction

  16. Lessons Learned • Utilized marketing surveys sooner • Increased sale force earlier to further push our product

  17. Better money management on our products Concentrated more on market demand rather than competitor’s price Lessons Learned (Cont’d)

  18. Questions

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