8 Keys to Creating More Meaningful Content

1. 8 Keys to 
 Creating More Meaningful Content

2. Look at your keyboard…
 Specifically, the eight symbols on the number keys. Each symbol suggests an effective approach to creating more meaningful content.

3. The Holy Smokes Key

4. The holy smokes key The exclamation mark indicates strong feelings.

5. The holy smokes key Strong feelings inspire you to act: 
 • Share • Comment • Sign up, try or buy When something truly pushes one 
 of your buttons, you’ll remember where you found it.

6. The Conversation Key

7. The conversation key The @ key signifies interaction. 
 
 It shares space with 
 your 2 key because it takes 2 to interact.

8. The conversation key Invoke a conversation where your content’s @:
 • Social media
 Put content there. Talk about it. 
 • Email 
 Make it personal. Take it personally.
 • Online groups
 Get involved in the discussions.
 • Conferences
 Network. It opens doors.

9. The conversation key The phone’s also where it’s @. 
 The smartest thing you can do with a smart phone is talk to someone on it.

10. The What’s Happening Key

11. The what’s happening key The # key has become a mark of unification. 
 
 Hashtags are usually followed by a word or phrase of common interest.

12. The what’s happening key Use hashtags to signal your subject and find common interests among:
 • Peers • Customers • Prospects • Partners • Influencers in your market Make your content about what’s happening.

13. The Money Key

14. The money key The $ sign is a reminder. Your content is for 
 marketing. 
 
This is not a call for greed. 
 


15. The money key Don’t sell when you aim to serve, but remember your objectives. At the end of the day 
 (week, month, quarter and year), measure your efforts in 
 business terms.

16. The money key 
 Meaningful content exists where your company’s and your audience’s ambitions meet.

17. The Media Mix Key

18. The media mix key Are you over fixated on 
 one medium? Are you 100% focused on… Your blog? Facebook? YouTube? Are you 100% focused on… How-to content?
 


19. The media mix key Your audience is bound to consume 
 a variety of media: • For different reasons • At different times • In different places Meet them in more channels. 
 Add variety to your content marketing mix.

20. The Higher Aspirations Key

21. The higher aspirations key The ^ key suggests 
 the way to go. Are you challenging yourself to grow, get better, try new things? 
 


22. The higher aspirations key How can you increase your: • Audience? • Influence? • Engagement? • Leads?
 Can you learn more, gain skills, create a stronger team and become more inspirational? Aim upwards.

23. The Collaboration Key

24. The collaboration key The ampersand key means “and.” Put an & in your content creation plan more often. 
 


25. The collaboration key & create content with employees & create content with customers & create content with partners & create content with industry leaders
 …and never cease looking for opportunities to collaborate with people you admire and value.

26. The Star Key

27. The star key There are all kinds of stars in your space. Those you:
 • Read • Watch • Listen to • Serve • Work with • Sell to 
 


28. The star key Listen. Learn. 
 Expand your universe.*
 *The stars in your space can help you make more meaningful content.

29. 8 Keys to Create More Meaningful Content The Holy Smokes Key The Conversation Key The What’s Happening Key The Money Key The Media Mix Key The Higher Aspirations Key The Collaboration Key The Star Key Measurement

30. Additional content marketing resources. Just click. This presentation is based on a blog post, “8 Keys to Creating More Meaningful Content” http://feldmancreative.com/2015/02/8-keys-more-meaningful-content/

31. And action! “8 Keys to Creating 
 More Meaningful Content,” the blog post, features: PLAY INTERVIEW with JASON FALLS INTERVIEW with TED RUBIN PLAY

32. Create more meaningful content with Feldman Creative Click anywhere to visit now.