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The SCORE BIG Scoreboard

SCORE BIG is an acronym that introduces an easy-to-remember and apply formula for creating effective marketing communications.

barryjfeldman
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The SCORE BIG Scoreboard

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  1. MARKETING PRINCIPLES TO HELP YOU SCORe BIG S=singular V I S I T O R FOCUS ON ONE BIG IDEA. SIMPLE MESSAGES GET REMEMBERED. C=CREDIBLE H O M E EARN TRUST. BE REAL. FAIR. HONEST. O=ORIGINAL CREATE SOMETHING MEMORABLE.STAND OUT. R=RELEVANT KNOW THE CUSTOMER. PROBLEMS. PAINS. PLEASURES. E= ENTERTAINING YOU CANNOT BORE PEOPLE INTO BUYING. MAKE IT FUN. b=bold have a point of view. take a stand. I= intentional have a clear purpose for everything you create. G=guiding teach.tell. give advice. steer the way. written & designed by feldman creative Go!Win! www.feldmancreative.com

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