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2019 Keyworker Training

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  1. 2019 Keyworker Training

  2. What will we cover today? About the CFC 2019 theme and plans Keyworker role and responsibilities How to pledge online Available tools and resources

  3. How the CFC Works for Campaign Workers

  4. How the CFC Works for Donors

  5. Who can give through the CFC? *Federal employees can also pledge volunteer hours to CFC-participating charities that accept them.

  6. How the CFC Works for Charities

  7. 2019 Campaign Video

  8. Draw your cause.Share your sketch.Tell your story.

  9. The Hard Part is done!

  10. It’s So Convenient

  11. Choose your Favorites

  12. It’s easy to RENEW

  13. You can even Volunteer

  14. We can have a BIG impact • Our Zone • $34 million donated • 56,000 volunteer hours pledged • 8,000 charities helped

  15. 2019 Campaign Theme • Cause focused • Expanded color palette • Illustrated approach

  16. Cause of the Week Calendar

  17. Ok, the CFC sounds great!But what do I have to do as a Keyworker?

  18. Keyworker Checklist • Attend a training session. • Get your supplies. • Publicize the campaign. • Practice giving. • Ask each of your co-workers to participate. • Follow up. • Submit completed paper pledge forms. • Express gratitude.

  19. Step 1: Prepare for your role. • Attend training. • Review online resources. • Keyworker Checklist • Keyworker Guide • Making the Ask Video • Event Guide Placeholder For Keyworker Guide Picture

  20. Step 2: Get your supplies. • What is available: • How to get them: contact your LE or AD for information on obtaining them from the NCA office! • Paper Pledge Form • Charity List • Donor Event Card • Poster

  21. Step 3: Publicize the campaign. • General Posters • Barometer Poster • Table Tents • Advertisements • Pre-written Communications • Social Media Posts • Success Stories • Virtual Charity Fair

  22. Step 4: Practice giving.

  23. Step 5: Make the ask. • Tell your story. • Explain the benefits of the CFC. • Ask about their favorite cause. • Invite your co-workers to pledge. • Thank your co-workers for their time.

  24. Step 6: Follow up.

  25. Step 7: Collect completed pledge forms.

  26. Step 8: Express gratitude.

  27. A few other things… • Be sure to keep your leadership informed and involved, but do not provide lists of givers/non-givers. • Promote voluntary giving – no coercion. • Encourage causes – do not promote individual charities.

  28. I’m ready!What’s next?

  29. Review of Available Tools/Resources • PUBLICITY MATERIALS • General Posters • Barometer Poster • Table Tents • Advertisements • Pre-written Communications • Social Media Posts • Success Stories • Virtual Charity Fair • TOOLKITS • Start Strong • Cause of the Week • Event • Spirit Week • Finish Strong • Thank You TRAINING RESOURCES • Keyworker Checklist • Keyworker Guide • Making the Ask Video • Event Guide DONOR MATERIALS • Pledge Form • Charity List • Response Card • Event Card • Sketch Card • Thank You Card

  30. How to navigate the website… The homepage!

  31. How to navigate the website… Resources page!

  32. How to navigate the website… Donor materials!

  33. Thank you for serving as a Keyworker.

  34. Questions?

  35. Connect with Us!

  36. Stay in Touch!

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