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THE FUTURE IS NOW TRANSFORM YOURSELF

Sanjay Mirchandani. Chief Information Officer EMC Corporation. THE FUTURE IS NOW TRANSFORM YOURSELF. YOU. Scale. Big Data. Governance. Agility. User Experience. End To End Services. ITaaS. Trust. Mobility. Infrastructure. Data Scientist. Social Enterprise. Competition. Security.

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THE FUTURE IS NOW TRANSFORM YOURSELF

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  1. Sanjay Mirchandani Chief Information Officer EMC Corporation THE FUTURE IS NOWTRANSFORM YOURSELF

  2. YOU

  3. Scale BigData Governance Agility User Experience End To End Services ITaaS Trust Mobility Infrastructure Data Scientist Social Enterprise Competition Security Transparency New Roles Convergence Enablement Standardization Cloud Virtualization Business Applications Silos

  4. EMC IT • TRANSFORMATION • CONSOLIDATECLOUD FOUNDATION • ENHANCE IT-AS-A-SERVICE CONSOLIDATECLOUD FOUNDATION ENHANCE IT-AS-A-SERVICE % Virtualized BUSINESS VALUE IT & BUSINESS PRODUCTION 2004-11 2012+

  5. EMC IT • TRANSFORMATION • CONSOLIDATECLOUD FOUNDATION Server Virtualization Mission Critical Apps Virtualization Data Management % Virtualized Static Security Social Presence Windows “x, x, x” 2004-11 2012+

  6. EMC IT • TRANSFORMATION • CONSOLIDATECLOUD FOUNDATION $12M POWER AND SPACE SAVINGS Server Virtualization $80M DATA CENTER EQUIPMENT SAVINGS Mission Critical Apps Virtualization $11M OPEX SAVINGS Data Management 95% MISSION CRITICAL APPLICATIONS VIRTUALIZED % Virtualized Static Security 90% OS IMAGES VIRTUALIZED Social Presence 100M Windows “x, x, x” POUNDS OF CO2REDUCED 2004-11 2012+ Note: All Figures Are Approximations

  7. EMC IT • TRANSFORMATION • CONSOLIDATECLOUD FOUNDATION • ENHANCE IT-AS-A-SERVICE Server Virtualization Cloud Computing Mission Critical Apps Virtualization Cloud Applications Predictive Analytics Data Management % Virtualized Static Security Dynamic Security Social Presence Social Enterprise & Collaboration Windows “x, x, x” Choice Computing & Mobility 2004-11 2012+

  8. IT-AS-A-SERVICE OPTIMIZING IT PRODUCTION FOR BUSINESS CONSUMPTION AGILITY

  9. PRIVATE CLOUD VIRTUALIZED DESKTOP CHOICE COMPUTING VMware View VMware Fusion vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness Mac, iPad, PC, Smartphone IT-AS-A-SERVICE USER EXPERIENCE-AS-A-SERVICE CHOICE COMPUTING SOFTWARE-AS-A-SERVICE MOBILE APPLICATIONS Enterprise AppStore MISSION CRITICAL APPLICATIONS PLATFORM-AS-A-SERVICE ERP, Email, E-Business ... PUBLIC CLOUD OFFERINGS CRM, Payroll … INFRASTRUCTURE-AS-A-SERVICE APPLICATION INTEGRATION CLOUD BIaaS / BIG DATA Greenplum DB, Chorus AutomatioN • catalog • service management • security • Transparency

  10. CLOUD INFRASTRUCTURE • OPPORTUNITY • CLOUD • ARCHITECT • CLOUD • ADMIN • IT AUTOMATION • ENGINEERING • DATA CENTER • MANAGEMENT • Broad Platform • Deep Technical • Orchestration • Configuration Management • Capacity Planning IT Production

  11. Service Management • OPPORTUNITY • Service Lifecycle • Pricing Strategy • Service Operations • Business Partnering • Service Monitoring • Financial Transparency IT PRODUCT MANAGER SERVICE OPERATIONS MANAGER Single Pane of Glass

  12. TRANSFORMATION • BENEFITS 90% • 44%SPEND ON • INNOVATION 89% OVERALL IT CHARGEBACK FROM54%TO • OS IMAGES • VIRTUALIZED ~1 • DAY TO • PROVISION ENTERPRISE VS. FUNCTIONALPROJECTS FROM40%TO 42% IN 4 YEARS 76% IN 4 YEARS IT INVESTMENTSVS. LIGHTS ON FROM23%TO Note: All Figures Are Approximations

  13. PRIVATE CLOUD VIRTUALIZED DESKTOP CHOICE COMPUTING VMware View VMware Fusion vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness Mac, iPad, PC, Smartphone IT-AS-A-SERVICE USER EXPERIENCE-AS-A-SERVICE CHOICE COMPUTING SOFTWARE-AS-A-SERVICE MOBILE APPLICATIONS Enterprise AppStore MISSION CRITICAL APPLICATIONS PLATFORM-AS-A-SERVICE ERP, Email, E-Business ... PUBLIC CLOUD OFFERINGS CRM, Payroll … INFRASTRUCTURE-AS-A-SERVICE APPLICATION INTEGRATION CLOUD BIaaS / BIG DATA Greenplum DB, Chorus AutomatioN • catalog • service management • security • Transparency

  14. MISSION CRITICAL APPLICATIONS s SINGLE GLOBAL INSTANCE CRM E-BUSINESS SUITE 8.8Billion • 70+ ROWS OF DATA • SCOPE APPLICATION TIERS s 10g R2 12TB 57M ORACLE DATABASE DATABASE TRANSACTIONS PER DAY Note: All Figures Are Approximations

  15. MISSION CRITICAL • APPLICATIONS BEFORE AFTER • Sun Fire & DMX-3 • UltraSPARC IV • 224 Cores • 80% CPU Utilization • Solaris 10 • VCE Vblock • Intel Nehalem • 128 Cores • 10% CPU Utilization • VMWare/Red Hat Linux

  16. BUILT FOR THE FUTURE 10X • OPEN • SCALABLE • COMPUTING • PLATFORM Performance $7 Million Saved 60% Productivity Gains Note: All Figures Are Approximations

  17. PRIVATE CLOUD VIRTUALIZED DESKTOP CHOICE COMPUTING VMware View VMware Fusion vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness Mac, iPad, PC, Smartphone IT-AS-A-SERVICE USER EXPERIENCE-AS-A-SERVICE CHOICE COMPUTING SOFTWARE-AS-A-SERVICE MISSION CRITICAL APPLICATIONS MOBILE APPLICATIONS ERP, Email, E-Business ... Enterprise AppStore PLATFORM-AS-A-SERVICE PUBLIC CLOUD OFFERINGS CRM, Payroll … INFRASTRUCTURE-AS-A-SERVICE APPLICATION INTEGRATION CLOUD BIaaS / BIG DATA Greenplum DB, Chorus AutomatioN • catalog • service management • security • Transparency

  18. APPLICATIONINTEGRATION CLOUD Integration, Batch, Web Services SaaS Platforms Social Common Data Model App Server vFabric APPLICATION INTEGRATION CLOUD Monitoring & Management Data Fabric Partners Mobile EMC PRIVATE CLOUD ENTERPRISE APPLICATIONS ERP CRM Data Warehouse Legacy Apps New Apps

  19. APPLICATION DEVELOPMENT • OPPORTUNITY CLOUD APPLICATION DEVELOPER CLOUD INTEGRATION ARCHITECT MOBILE APPLICATION DEVELOPER • Cloud & Mobile Development • App Virtualization • Integration • Component Aggregation • User Experience Multi-Tenant Enterprise Platforms

  20. PRIVATE CLOUD VIRTUALIZED DESKTOP CHOICE COMPUTING VMware View VMware Fusion vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness Mac, iPad, PC, Smartphone IT-AS-A-SERVICE USER EXPERIENCE-AS-A-SERVICE CHOICE COMPUTING SOFTWARE-AS-A-SERVICE MISSION CRITICAL APPLICATIONS MOBILE APPLICATIONS ERP, Email, E-Business ... Enterprise AppStore PLATFORM-AS-A-SERVICE PUBLIC CLOUD OFFERINGS CRM, Payroll … INFRASTRUCTURE-AS-A-SERVICE APPLICATION INTEGRATION CLOUD BIaaS / BIG DATA Greenplum DB, Chorus AutomatioN • catalog • service management • security • Transparency

  21. Dave Martin Chief Security Officer EMC

  22. MOBILE EXPERIENCE EMC PRIVATE CLOUD Integration, Batch, Web Services Common Data Model DEVICE SECURITY Enterprise App Store Authentication Access Control Encryption Anti-Malware Management Logging Monitoring CLOUD SECURITY Authentication Access Control Posture Data Leakage Encryption Device Mgmt Logging Monitoring App Server vFabric APPLICATION INTEGRATION CLOUD Monitoring & Management Data Fabric ENTERPRISE APPLICATIONS ERP CRM Data Warehouse Legacy Apps New Apps

  23. SECURITY • OPPORTUNITY • THREAT INTELLIGENCE • ANALYST • BUSINESS SECURITYMANAGER • SECURITY FORENSICS • ANALYST • Mobile Security • Advanced Threats • Business & Security Integration • Predictive Alerting • Risk Management People Are The New Perimeter

  24. PRIVATE CLOUD VIRTUALIZED DESKTOP CHOICE COMPUTING VMware View VMware Fusion vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness Mac, iPad, PC, Smartphone IT-AS-A-SERVICE USER EXPERIENCE-AS-A-SERVICE CHOICE COMPUTING SOFTWARE-AS-A-SERVICE MISSION CRITICAL APPLICATIONS MOBILE APPLICATIONS ERP, Email, E-Business ... Enterprise AppStore PLATFORM-AS-A-SERVICE PUBLIC CLOUD OFFERINGS CRM, Payroll … INFRASTRUCTURE-AS-A-SERVICE APPLICATION INTEGRATION CLOUD BIaaS / BIG DATA Greenplum DB, Chorus AutomatioN • catalog • service management • security • Transparency

  25. ANALYTICS HARNESSING THE POWER OF BIG DATA

  26. BI-AS-A-SERVICE TOOLS & CONSULTING VISUALIZATION SOLUTION DESIGN/ DEVELOPMENT COLLABORATION DATA SCIENTIST REPORTING DASHBOARDS TRAINING ANALYTICS PLANNING / WHAT-IF TEXT ANALYTICS PREDICTIVE GREENPLUM PLATFORM STRUCTURED UNSTRUCTURED MASTER DATA MANAGEMENT DATA GOVERNANCE DATA QUALITY DATAINTEGRATION DATA SOURCES TRANSACTIONALDATA OTHERS MACHINE DATA SOCIAL EXTERNAL UNSTRUCTURED

  27. Todd Forsythe Vice President, Direct Marketing EMC

  28. ANALYTICS • The new currency of marketing Improved marketing with customer interactions across enterprise Collaborative analytics align go-to-market activity Analytics That scale outour next transformation

  29. The shift is on 170,000,000 • Social interactions

  30. DATA ANALYTICS • OPPORTUNITY • DATA • SCIENTIST • DATA PLATFORM • ARCHITECT • ENTERPRISEDATA GOVERNANCEMANAGER • Predictive Analytics • Data Mining • Data Visualization • Business Context • Information Intelligence AddictiveAnalytics

  31. AGENTS OFCHANGE • IT As A Broker • Multi-Faceted • Flexible • Innovative • Agile

  32. EMC IT PROVEN • Customer Briefings • White Papers • Case Studies • Presentations • Blogs www.emc.com/emcitproven

  33. EMC PROVEN PROFESSIONAL CERTIFICATIONS CLOUD ARCHITECT DATA CENTER ARCHITECT DATA SCIENCE • Enroll todayhttp://education.emc.com/cis

  34. IT OPPORTUN Y OPPORTUNITY

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