Strum

DESCRIPTION

Strum. Guitar Hero for Real Guitarists. What is Strum?. A Game. A Learning Environment. A Marketplace. Rock Revival. 35 million sales worldwide. 16% of all software sales last year. Collectively $2bn in USA alone. The Market. Release in April for Xbox 360. Retail at £60 per bundle.

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Mar 18, 2014

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Strum

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Presentation Transcript

Strum Guitar Hero for Real Guitarists
What is Strum? A Game A Learning Environment A Marketplace
Rock Revival 35 million sales worldwide 16% of all software sales last year Collectively $2bnin USA alone
The Market Release in April for Xbox 360 Retail at £60 per bundle 1% Market Share = £12.5 million
Investment £600,000 in 3 instalments 50% of company + IP Return within 18 months
Strum The future of music gaming