1 / 102

gonyea |

gonyea |. complicated doesn’t make it good *from A Book About Design by Mark Gonyea. DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR. gonyea |. chapter 1. ALL OR NOTHING. gonyea |. Take the two shapes below. They relate to each other in every way. gonyea |.

bazyli
Télécharger la présentation

gonyea |

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. gonyea | complicated doesn’t make it good *from A Book About Design by Mark Gonyea DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR.

  2. gonyea | chapter 1 ALL OR NOTHING

  3. gonyea | Take the two shapes below. They relate to each other in every way.

  4. gonyea | Change the size of one and you lessen the impact of the other.

  5. gonyea | Unless… you do something to draw attention to it again.

  6. gonyea | And so on…

  7. gonyea | …and so on…

  8. gonyea | …and so on. It’s all or nothing. You can’t change one piece without affecting all the other pieces.

  9. gonyea | chapter 2 THE BOX

  10. gonyea | Take a look at the square below. Imagine drawing two straight lines that intersect only once inside the square.

  11. gonyea | Did your lines look something like this?

  12. gonyea | Or this?

  13. gonyea | Straight lines can indicate strength and structure.

  14. gonyea | Diagonal lines can indicate speed and movement.

  15. gonyea | chapter 3 1:3:9

  16. gonyea | 1:3:9 is a ratio. It can also be a strong graphic tool.

  17. gonyea | The largest square is about 3 times as big as the second largest square, which is about 3 times as big as the smallest square.

  18. gonyea | This makes the largest square the most important piece on the page.

  19. gonyea | Apply this idea to a whole page and it might look something like this…

  20. gonyea | …and so on…

  21. gonyea | …and so on.

  22. gonyea | chapter 4 CAN YOU SEE ME NOW?

  23. gonyea | What is contrast? I’m thinking of a number between 1 and 10. Can you tell what it is?

  24. gonyea | No? How about now?

  25. 3

  26. gonyea | That’s contrast!

  27. gonyea | chapter 5 LETTERS ARE SHAPES TOO

  28. gonyea | The letter A. A is for Angles.

  29. gonyea | The letter H. H is for Horizontal (and vertical) lines.

  30. gonyea | The letter T. T is for Three (as in 1:3:9).

  31. gonyea | The letter S. S is for curves. (I know, C should be for Curves but S looks better!)

  32. S

  33. gonyea | chapter 6 COLOR SCHMOLOR

  34. gonyea | There are warm colors.

  35. gonyea | There are cool colors.

  36. gonyea | Warm colors are aggressive and advance.

  37. gonyea | Cool colors are passive and retreat.

  38. gonyea | chapter 7 DO I LOOK FAT ON THIS SIDE?

  39. gonyea | The next page is unbalanced. The green square gets all the attention because it’s the only piece there…

More Related