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“Life Would Be Boring Without It”: What Do Kids Really Think About the Arts?

This study explores how young people perceive creative individuals, their favorite activities, and their participation in artistic events.

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“Life Would Be Boring Without It”: What Do Kids Really Think About the Arts?

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  1. “Life Would Be Boring Without It”:What Do Kids Really Think About the Arts? Conducted For: National Assembly of State Arts Agencies (NASAA) Presented by: Marc R. Scheer, Ph.D. Senior Associate, Youth and Education Research December 5, 2003

  2. Session Outline 1. Harris Interactive Capabilities 2. How Do Youth Perceive Creative People and Themselves? 3. What Are Young People’s Favorite Activities, and Why? 4. Where Do Youth Participate in Creative Activities? 5. Which Artistic Events Do Youth Attend? 6. How Do Youth Find Out About Things to Do? 7. Summary and Conclusions

  3. Who We Are and What We Do:Harris Interactive Capabilities

  4. Harris Interactive Inc. • The “Harris Poll” • America’s trusted barometer of public opinion • Online Research & Traditional Capabilities • Youth and Education Research on Behalf of: • K-12 Educators • Higher Education Institutions • Academics • Foundations/Non Profits • Media/Press • Youth Marketers

  5. Youth Team Expertise • Survey research where… • Respondents are kids, tweens, teens, or college students • The study involves surveying educators, or... • Work where the subject area is… • Family and parenting • Education • Marketing to young people

  6. The Echo Boom is Loud! Source: US Census Bureau

  7. Kids Have a Unique Perspective I paint what I see.

  8. Survey Methodology • Survey questions were fielded as part of 3 waves of YouthQuery, a monthly omnibus survey of 1100 8-18 year olds. • An online interview method was utilized. • Survey was conducted in August, September and October, 2003. • Sample was drawn from Harris Interactive’s multimillion member Harris Poll Online Panel. • Data were weighted to be representative of all U.S. children aged 8-18.

  9. How Do Kids Perceive Creative People and Themselves?

  10. What Do Today’s Youth Think About Creative People? Are Creative People… • Fun? • Successful? • Popular? • Happy? • Smart?

  11. It’s fun to be with creative people. Eight in Ten Youth Believe It is Fun to Be With Creative People Q706 Base: All qualified respondents (n=1202)

  12. Being creative helps a person succeed in life. Almost Eight in Ten Youth Believe That Creativity Helps People Succeed Q706 Base: All qualified respondents (n=1202)

  13. Creative people are smart. Six in Ten Youth Think That Creative People Are Smart Q706 Base: All qualified respondents (n=1202)

  14. Creative people do well in school. Six in Ten Youth Believe That Creative People Do Well in School Q706 Base: All qualified respondents (n=1202)

  15. Creative people are happy. Half of Young People Believe That Creative People Are Happy Q706 Base: All qualified respondents (n=1202)

  16. Only One-third of Youth Believe That Creative People Are Popular Creative people are popular. Q706 Base: All qualified respondents (n=1202)

  17. Tweens Are More Likely Than Teens to Believe That Art Is A Positive Influence and Creativity Is a Positive Quality How much do you agree with the following statements? % Agree Q706 Base: All qualified respondents (n=1202)

  18. I am a creative person. Majority of Young People Describe Themselves As Creative People Q706 Base: All qualified respondents (n=1202)

  19. Careers in the Arts (Coupled With Fame) Are High in Young People’s Aspirations Source: Harris Interactive Youthpulse

  20. Art, music, dance and theater make the world a better place to live. Majority of Young People Think That Artistic Activities Make the World A Better Place to Live Q706 Base: All qualified respondents (n=1202)

  21. What Are Kids’ Favorite Activities And Why?

  22. If You Had a Whole Day to Do Something That Used Your Imagination, What Would You Do? • “Drawing, painting, photography, computers” (9 year old boy) • “Write a song on the guitar, and write a movie or book” (15 year old girl) • “I would…design a brand new world, characters, storylines for new movies, T.V shows, books, comics, [and] video games” (16 year old boy) • “Act in a play, learn to rap or freestyle” (16 year old boy)

  23. If You Had a Whole Day to Do Something That Used Your Imagination, What Would You Do? • “I'd see my room in a whole new way and then go out and make it look like how I imagined it and then do the same with every other room in my house.” (16 year old girl) • “Design web pages” (17 year old boy) • “Draw something out of the ordinary. Make up a game that entertains.” (18 year old boy) • “I would create a fun skit, or make a piece of artwork.” (18 year old girl)

  24. Eight in Ten Youth Enjoy Creative Activities What are your favorite things to do? Q705 Base: All qualified respondents (n=1230)

  25. Creative/Artistic Activities (79% Net) Draw, paint or sculpt Sing Write (creatively) Dance Take photos or make videos Play a musical instrument Make crafts, jewelry or clothes Act or perform on stage Other Activities (99% Net) Spend time with friends Listen to music Watch TV Watch videos or DVDs Go to the movies Play video or computer games Read Surf the Internet Spend time with family Play sports Go shopping Go to a concert or live music performance Creative Activities Include Music, Dance, Art

  26. Drawing/Painting/Sculpting Tops List of Youth’s Favorite Creative Activities What are your favorite things to do? Q705 Base: All qualified respondents (n=1230)

  27. Tweens Are More Likely Than Teens to Enjoy Art; Teens Are More Likely Than Tweens to Enjoy Writing, Music and Photography What are your favorite things to do? Q705 Base: All qualified respondents (n=1230)

  28. Most Young People Like Artistic Activities Because of the Way It Makes Them Feel Why do you like to do these activities? Q710 Base: Enjoy creative/arts (n=964)

  29. Few Young People Choose to Do Creative Activities Just to Be Popular Why do you like to do these activities? Q710 Base: Enjoy creative/arts (n=964)

  30. Why Do You Like to Do These Activities? • “Because it makes me feel alive” (10 year old girl) • “Cause I can express how I’m feeling in my stories” (12 year old boy) • “It is very spiritual” (13 year old girl) • “It gives me a sense of independence” (15 year old boy)

  31. Why Do You Like to Do These Activities? • “It is a stress reliever” (15 year old girl) • “It helps me express myself in different ways than just speaking” (16 year old girl) • “It helps me release my depression and anger” (16 year old boy) • “Because life would be boring without it” (17 year old girl)

  32. Teens Like Artistic Activities Because They Can Express Themselves; Tweens Emphasize Using Their Imagination and Feeling Competent Why do you like to do these activities? Q710 Base: Enjoy creative arts (n=964)

  33. Overall, Top 10 Favorite Activities Do Not Include the Arts What are your favorite things to do? TOP 10 LIST Q705 Base: All qualified respondents (n=1230)

  34. Where Do Kids Participate In Creative Activities?

  35. Most Youth Have Participated In Music or Art Activities During the Past 12 Months During the past 12 months, have you participated in the following activities in school or outside of school? % Participated in any location Q711 Base: All qualified respondents (n=1221)

  36. Participation in Music or Arts Is More Common Among Tweens Than Teens During the past 12 months, have you participated in the following activities in school or outside of school? % Participated in any location Q711 Base: All qualified respondents (n=1221)

  37. More Than Half of Youth Participate in Music and Art Programs in School During the past 12 months, have you participated in the following activities in school or outside of school? % Participated in school Q711 Base: All qualified respondents (n=1221)

  38. Majority of Tweens Participate in Music or Singing Performance in School During the past 12 months, have you participated in the following activities in school or outside of school? % Participated in school Q711 Base: All qualified respondents (n=1221)

  39. Two in Ten Youth Participate in Music or Singing Programs Outside of School During the past 12 months, have you participated in the following activities in school or outside of school? % Participated outside of school Q711 Base: All qualified respondents (n=1221)

  40. Teens Are More Likely Than Younger Children to Participate in Several Creative Activities Outside of School During the past 12 months, have you participated in the following activities in school or outside of school? % Participated outside of school Q711 Base: All qualified respondents (n=1221)

  41. Outside of School, Artistic or Creative Activities Are Most Often Experienced At Home or At A Place of Worship Where did you participate in these artistic or creative activities? Q715 Base: Participated in program outside of school (n=601)

  42. Teens Are More Likely Than Tweens to Do Arts At Home Where did you participate in these artistic or creative activities? Q715 Base: Participated in program outside of school (n=601)

  43. Which Artistic Events Do Kids Attend?

  44. Two-thirds of Youth Have Seen A Play in the Past Year; Three in Ten Have Seen An Orchestra Or Dance Performance During the past year, have you gone to any of the following either at school or someplace else? % Yes Q721 Base: All qualified respondents (n=1230)

  45. Teens Are More Likely Than Tweens to Attend Arts Performances During the past year, have you gone to any of the following either at school or someplace else? % Yes Q721 Base: All qualified respondents (n=1230)

  46. How Do Kids Find Out About Things to Do?

  47. Friends Are the Main Source of Recreation Information for Youth; Look to TV More Than to Parents For Recreation Ideas Where do you find out about fun things to do after school and on weekends? Q700 Base: All qualified respondents (n=1221)

  48. Tweens’ Top Source of Info Is Parents; Teens Overwhelmingly Look to Friends Where do you find out about fun things to do after school and on weekends? Q700 Base: All qualified respondents (n=1221)

  49. Summary and Conclusions

  50. Summary • Youth believe that art is a positive influence and creativity is a positive quality. • Majority of youth count creative or artistic activities among their favorite pastimes. • Youth participate in a wide range of creative activities. • Majority of young people like artistic activities because they feel good, use imagination, feel competent, express themselves.

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