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CONSUMER CENTRICITY THE LOOK OF THE SEASON

Explore the latest fashion trends and grooming habits in India's rapidly evolving consumer market. Discover the growing importance of vanity consciousness, variety in clothing, and the rise of accessories in defining personal style. Learn about the impact of urbanization, ecommerce, and the shift in mindset among Indian consumers.

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CONSUMER CENTRICITY THE LOOK OF THE SEASON

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  1. CONSUMER CENTRICITYTHE LOOK OF THE SEASON

  2. Rapidly changing India • Growing GDP • Rapid Urbanization • An explosion of choices and brands • Mushrooming of shopping destinations • Rise of ecommerce

  3. Shift in mindset • MORE THAN • 50% • OF URBAN CONSUMERS STRIVE TO KEEP UP WITH THE LATEST TRENDS • (& GROWING BY 13%) Latest fashion trends image Source : KANTAR IMRB’s TGI

  4. Grooming is an important ingredient to success Source : KANTAR IMRB’s TGI

  5. THE CONSUMER LANDSCAPE

  6. 1 The Changing Physicality of Indian Consumers !

  7. The Growing Stature 153 cms 5 feet 1 inch 165 cms 5 feet 5 inches 3 cms 5 cms 1914 2014 1914 2014

  8. Weighty matters Proportion of Obesity Men 19% Women 16% 27% UNDERWEIGHT 56% NORMAL 17% OVERWEIGHT/OBESE Source: KANTAR IMRB’s TGI

  9. Size does matter! Source : KANTAR IMRB study on Wardrobe

  10. 2 Men are from Venus too !

  11. INDIAN MALE GROOMING MARKET HAS CROSSED $ 750 Million Source : KANTAR IMRB’s TGI Source: TGI

  12. Growing vanity consciousness Source : KANTAR IMRB’s TGI

  13. And work for it! • Source: KANTAR IMRB’s TGI Source : KANTAR IMRB’s TGI

  14. Bulging Wardrobe Source : KANTAR IMRB study on Male Wardrobe

  15. 3 Variety is Spice of Life

  16. Variety in clothing is gender agnostic today Source: KANTAR IMRB’s TGI Source: KANTAR IMRB’s TGI

  17. 4 Fashion, the new FMCG!

  18. Busier, more active lifestyles • 2 ADDITIONAL HOURS • SPENT OUT OF HOME Source: KANTAR IMRB’s E-Commerce Panel

  19. It’s the age of the complete ‘look’ • Source:KANTAR IMRB’s ecommerce shopping panel INVOICE 1 INVOICE 2 Bomber Jacket With Sleeve Patch Indian Truck Tee – Grey Light Weight Pocket T-Shirt Jorden Muscle Vest – Blue and Yellow Luke Party Shirt – Blue and Maroon Chroma Thong 5 Flip Flops Marsh Colored Pants – Red Chronograph Watch – Black/Silver Spicoli Sunglasses Traver Combo of 3 Briefs Source: KANTAR IMRB’s E-Commerce Panel

  20. ACCESSORIES DEFINING STYLE…

  21. Accessorizing defines Styling • 45% • CONSIDER ACCESSORIES TO BE VERY IMPORTANT Source: KANTAR IMRB’s TGI

  22. And its not just for Women A 25-35 YEAR OLD URBAN MAN TODAY OWNS 4 PAIRS OF SHOES ON AVERAGE MEN BUY ONE PAIR OF SHOES EVERY 3-4 MONTHS SPEND AROUND RS.1200 PER BUY Source: KANTAR IMRB’s E-Commerce Panel

  23. SELFIE TIME..

  24. Need my perfect selfie! • Source: KANTAR IMRB’s TGI Source: KANTAR IMRB’s TGI

  25. Instantcy… always looking for a change It is important to have a lasting relationship with husband/wife Source: KANTAR IMRB’s TGI

  26. DON’T KID ME ..

  27. 1 IN 5 • KIDS • THEMSELVES DECIDE WHAT CLOTHES TO BUY.. Source: KANTAR IMRB’s KIDSCAN

  28. Accessorizing defines Styling • 40% • OF THE KIDS • PARENTS ALWAYS ASK FOR AND FOLLOW THEIR OPINION WHILE BUYING CLOTHES Source: KANTAR IMRB’s KIDSCAN

  29. Accessories integral even for the kids • Source: KANTAR IMRB’s KIDSCAN Source: KANTAR IMRB’s KIDSCAN

  30. Age is just a number.. 40 + WOMEN Source: KANTAR IMRB’s TGI

  31. REDISCOVERING THEMSELVES

  32. GEOGRAPHY IS HISTORY – THE TOWN CLASS DIVIDE IS NON-EXISTENT TODAY!

  33. The growth hub for fashion today Source: KANTAR IMRB’s E-Commerce Panel

  34. FASHION IS ALL AROUND US “Fashion is the armourto survive the reality of everyday life.”

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