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Grow Your Business Online

Grow Your Business Online. Connecticut Media Group Digital Solutions. Online Advertising = Offline Sales. 89%. Customers who research online before making a purchase in the store. 80%. Local customers that begin their search for products and services online.

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Grow Your Business Online

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  1. Grow Your Business Online Connecticut Media Group Digital Solutions

  2. Online Advertising = Offline Sales 89% Customers who research online before making a purchase in the store 80% Local customers that begin their search for products and services online If your customers can’t find you online, theymay not find you at all. • Learn howdigital solutions from Connecticut Media Group can help you grow your business.

  3. Your Customers are Our Audience • Our 11 newspapers and 17 websites together reach 68.4% of adults in Fairfield County each week. • The websites of the Connecticut Media Group deliver more than 8.5 MM page views per month. • That’s over 102MM page views per year. • 236,500 adults in Fairfield County have accessed a newspaper website in the past 30 days. • 63% have visited either, ctpost.com, newstimes.com, stamfordadvocate.com or greenwichtime.com. Increase your reach 11% with a combination of print and online! Both Online Print Source:  2008 New York Scarborough Report, Release 2; Omniture 2009.

  4. Unbeatable Demographics Fairfield County Beats the Top US Markets in 5 Key Metrics • *Adult users who have visited the Connecticut Media Group websites within the past 30 days • **Past 12 months. • Source: 2008 NY Scarborough Multi-Market Report, Release 2

  5. Strength in Numbers We cover the Fairfield County and beyond with our unmatched newspaper online reach . 8.5 Million Monthly Page Views Over 102 Million Monthly Visitors Source: Omniture January, 2009

  6. Banners With Benefits • Our newspapers are the market leader for local online news. • Reach customers where others can’t – at work . • Working hours are prime time for newspaper websites. • Our highly engaged audience reads our websites throughout the day for breaking news. • Banner advertisement is a great way to build top-of-mind awareness. • We offer an array of advertising opportunities to establish awareness among our highly engaged and affluent online audience. • Benefits of Banner Advertising on our Newspaper Websites: • Help retain and grow customers through increased brand awareness. • Online advertising reaches large market segments 24/7, giving you constant exposure. • Offers an interactive component not available with other media choices. • Efficient and cost-effective way to reach a wide audience. • Online-exclusive content including breaking news, online classifieds, sports, entertainment, dining, shopping, blogs, and more. • Gives potential customers 24-hour access to information they need to plan their purchases.

  7. The Power of the Partnership • Our partnership with Yahoo! helps extend your online message for maximum reach. • We offer the largest digital footprint in the DMA with Yahoo! • With Connecticut Media Group and Yahoo!, you can reach 74% of the total online audience in the NYC DMA. 74% Total Online Users in NY DMA – 10,093,000 • Source: comScore Media Metrix, January 2008 (for Internet). *Unduplicated audience based on percentage of national audience duplication between Yahoo! Sites & connpost.com, applied to local reach of Yahoo! Sites according to comScore Media Metrix, January 2008 data.

  8. Yahoo Reaches 3 out of 4 Internet Users Yahoo! reaches nearly 137 million users each month in the U.S. – the equivalent to 75% of all internet users. Yahoo! is a leader in virtually every category, ranking among the top 3 in 23 categories. Extended Reach & Engagement Yahoo vs. Other Sites - Monthly 12% of all time online is spent on Yahoo! 12% • Yahoo has the highest share of time spent online in the U.S. • An average of 299 minutes are spent on Yahoo! per person per month! Source: comScore Media Metrix, June 2007, October 2007

  9. Make Every Impression Count • Yahoo! Behavioral Targeting allows us to deliver your ads to the right user at the right time. • Target those who are interested in your products and services – wherever they are on the Yahoo! Network. VS. Placing an ad specifically in the finance section where mortgage shoppers may or may not visit Find people searching for mortgage refinancing wherever they are on Yahoo!

  10. The Yahoo! Network • Run of Network – DMA Targeted • Hundreds of Behavioral Targeting Categories • Automotive general • Autos by price • Auto services • Motorcycles • Recreational Vehicles • Finance • Real Estate • Real Estate Services • Real Estate Rentals • Health • Dental • Wellness/Weight Loss • Parenting/Children • Entertainment general • Performing Arts • Travel general • Casinos • Retail Home • Jewelry/Watches • Home Improvement • Home Décor • Furniture • Education • Politics • Misc. Law and Legal Research • Technology • Telecommunications And many more… 425x600 - “MON” 120x600 - “SKY” 728x90 - “N” 300x250 – “LREC”

  11. Better Together • Both search marketing and graphical ads are effective at increasing onsite engagement as well as online and in-store sales. When search and graphical ads are used in an integrated campaign, the impact is significantly stronger than when either channel is used in isolation. Search + Graphical Ads = 68% lift in pages viewed (per user) 63% lift in time spent online (per user) 91% lift in online incremental revenue 90% lift in offline/in-store incremental revenue Source: Research Online, Buy Offline: The Impact of Online Pre-Shopping on Consumer Shopping Behavior, Yahoo! and comScore, 2007

  12. Do You “Google it?” • Adults conduct over 180 million searches a day. • 86% of those searches are “local.” • 92% of online adults visited a major search engine in the past month. • 95% of all searches are captured on the 4 largest search engines. • Google, Yahoo, Ask, and MSN 40% Percentage of Clicks that Occur on Paid Results Source: Neilsen NetRatings Nov 2007

  13. Let Your Customers Find You • Many users never look beyond the first page of search results. • Get found on all four major search engines with the ease of a single buy. • Our innovative new service through Local Edge will manage your entire SEM campaign. • Advanced Pacing & Campaign Optimization Engine • Automatically adjust bid rates • Optimize daily spend and placement • Connect keywords to consumer behavior • Drive specific post-click actions that you want

  14. Measurable ROI • Local Edge provides industry-leading reporting • Track, and then act • Connect keywords to consumer behavior • Track web site activities and phone calls • Access impressions, click-throughs and conversions • Local Edge will “proxy” your site for huge advantages • “Proxy” creates a duplicate of your website on-the-fly every time your ad is clicked • Proxy enables capture and tracking of all post-click activity • Click through and phone call tracking provides a provable ROI • Detailed monthly reporting lets you know that it’s working

  15. Prime Time Online Online advertising solutions provide advantages that TV and Radio just can’t offer: • Flexible:Easy to update, swap, and rotate creative. Optimize your campaign real-time. • Targetable:Choose the audience and attributes you want to target. Your ad will only appear to those people who fit your customer profile. • Affordable:CPM-based model let’s us build the right package for you at lower rates than other media. Focus your advertising dollars only on your core customer base with targeting. • Measurable:Detailed online reporting gives you a clear view of your performance. Neither TV or Radio have reliable and or timely metrics to track ROI. Yahoo!’s daily reach is more than the top prime time TV programs • Yahoo! reaches double the audience of American Idol, • connecting to 33.6 million U.S. users age 18-49, everyday. Source for TV: Nielsen Nielsen Media Research, 9/18/06 through 3/4/07 Source for Yahoo!: comScore Media Metrix, June 2007

  16. Leading Media • Connecticut Media Group leads all other media in reaching Fairfield County Adults And TV. We Dominate Radio. Connecticut Media Group includes one insertion daily and Sunday weekly reach of the Connecticut Post, Danbury News-Times, The Advocate and Greenwich Time. Connecticut radio stations measured WEBE and WEZN FM, WICC AM, average quarter hour, Monday-Friday 6 AM-10 AM, 100 spots per station. Connecticut TV Stations measured WFSB, WTNH, WVIT, WTIC, WTXX Monday-Friday 7 PM – 11 PM.

  17. New Services From an Old Friend • The same trusted service you’ve come to expect from your local newspaper, with some unexpected new benefits. • Let Connecticut Media Group tailor a custom digital solution to meet all of your advertising needs: • Newspaper website banner advertising • Yahoo! Behavioral Targeting • Yahoo! Run-of-Network DMA Targeting • Online directories • Mobile marketing • Sponsorships • Search engine marketing • Bundled print advertising • Much, much more… Ask Your Media Consultant Today!

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